from the pretty-sure-it-was-already-a-morning-drink-for-many dept.
skade88 writes "Pepsi will release on Feb 28th a new breakfast Mountain Dew. The new drink called Kick Start is Mountain Dew mixed with fruit juice. It will come in two flavors, Citrus and Fruit Punch. 'Our consumers told us they are looking for an alternative to traditional morning beverages – one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days,' said Greg Lyons, Mountain Dew's vice president of marketing."
"Conversion, fastidious Goddess, loves blood better than brick, and feasts
most subtly on the human will."
-- Virginia Woolf, "Mrs. Dalloway"