Attila Dimedici writes "In a new Rasmussen poll, 75% of American adults would rather read a book in traditional print format than in an ebook format. Only 15% prefer the ebook format (the other 10% are undecided). The latter is a drop from the 23% that preferred the ebook format in Rasmussen's 2011 poll. In addition, more say they buy their books from a brick and mortar store than say they buy books online (35% from brick and mortar, 27% online). I suspect that the 27% who buy online buy more books, but these results are interesting and suggest that the brick and mortar bookstore is not necessarily doomed."