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Businesses DRM The Almighty Buck Hardware

The Next Keurig Will Make Your Coffee With a Dash of "DRM" 769

FuzzNugget writes "Apparently seeking to lock competitors out of the burgeoning single-serve coffee market, Green Mountain Coffee Roasters, maker of the popular Keurig coffee machines, will make their new machines work with licensed pods only. GMCR's CEO confirmed this in a statement: 'The much-anticipated ‘Keurig 2.0’ single-cup brewing system with ‘interactive readability’ (that doesn’t work with unlicensed/copycat pods) will offer such “game-changing functionality” that consumers - and unlicensed players - will want to switch.'"
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The Next Keurig Will Make Your Coffee With a Dash of "DRM"

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I've never been canoeing before, but I imagine there must be just a few simple heuristics you have to remember... Yes, don't fall out, and don't hit rocks.

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