Hugh Pickens DOT Com (2995471) writes "Tim Nudd writes that it's the perfect match: Young Brazilians want to learn English. Elderly Americans living in retirement homes just want someone to talk to. Why not connect them? The advertising company FCB Brazil did just that with its 'Speaking Exchange' project for CNA language schools where young Brazilians and older Americans connect via Web chats, and they not only begin to share a language—they develop relationships that enrich both sides culturally and emotionally. 'The goal of the Speaking Exchange project is to transform lives,' says Luciana Fortuna. 'Our students have the opportunity to practice English with people who are willing to listen. During the chat sessions, the students discuss ideas and information from their lives in Brazil with the American senior citizens, many of whom have never had contact with anyone from Brazil before.' The pilot project was implemented at a CNA school in Liberdade, Brazil, and the Windsor Park Retirement Community in Chicago. The conversations are recorded and uploaded as private YouTube videos for the teachers to evaluate the students' development. 'The idea is simple and it's a win-win proposition for both the students and the American senior citizens. It's exciting to see their reactions and contentment. It truly benefits both sides,' says Joanna Monteiro."