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Canada Advertising Privacy

Privacy Commissioner of Canada Rules Bell's Targeted Ad Program Violates the Law 39

An anonymous reader writes: The Privacy Commissioner of Canada has released the long-awaited decision on Bell's targeted ads program. The Commissioner's press release soft-pedals the outcome — "Bell advertising program raises privacy concerns" — but the decision is clear: Bell's so-called relevant ads program violates Canadian privacy law. As Michael Geist explains, the key issue in the case focused on whether Bell should be permitted to use an opt-out consent mechanism in which its millions of customers are all included in targeted advertising unless they take pro-active steps to opt-out, or if an opt-in consent model is more appropriate. The Commissioner ruled that opt-in consent is needed, but Bell is refusing to comply with the ruling.
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Privacy Commissioner of Canada Rules Bell's Targeted Ad Program Violates the Law

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  • >Bell's so-called relevant ads program violates Canadian privacy law.
    >Bell is refusing to comply with the ruling.

    So who's going to jail?

    • by Anonymous Coward

      >Bell's so-called relevant ads program violates Canadian privacy law.
      >Bell is refusing to comply with the ruling.

      So who's going to jail?

      While they figure out who is "not" responsible, the company should be fined a million dollars a day, doubled each day they refuse to comply. Give them a market incentive to establish clear lines of command and control and compliance.

    • >Bell's so-called relevant ads program violates Canadian privacy law. >Bell is refusing to comply with the ruling.

      So who's going to jail?

      No one yet. As the summary states, this finding was by the Privacy Commissioner of Canada, not a court. The next step would be for the Canadian version of the Justice Department (probably a Crown Attorney's office) to decide if criminal laws were violated and if so whether they want to press charges. If they do, there would then be a trial. So we're a long way away from anyone going to jail. I'm not sure if the Privacy Commissioner has the power to levy fines, but if so, they could certainly be challenged i

    • by dryeo ( 100693 )

      Probably the privacy commissioner for interfering with the economy, but not until after the election. This government exists to serve corporations, not the people. Though if Bell's media division doesn't give the Conservatives favourable press who knows.

  • place your bets.
    • by Mashiki ( 184564 )

      Canada.

      The CRTC has been slapping bell into the dirt for a while as it stands. The federal government has in turned threatened to rip their mandate away and create a new federal agency if they didn't smarten the hell up. There is also a huge problem where bell was caught influencing news broadcasts to be favorable to them as they own CTV. Bell has tried a bunch of shit over the last couple of years, and people, government, and even bureaucracy has had enough. Give it a few more years and I see Bell, Rog

  • The US could use a lot more opt-in. Getting real tired of the level of opt-out.
  • Besides the privacy concerns, I don't want my ISP monkeying with the HTML I'm getting from web pages ever - not to 'improve my experience'. I already had to talk to them to get them to stop injecting bandwidth-usage messages into my web browsing. Fortunately, https kills that dead.

    Secondly, it's gross when a massive telco starts injecting their own ads on top of web site ads, especially if it's a small, ad-supported website.

    Both of these, IMO, are tampering with private communications.

    • by Anonymous Coward

      Well, if they change the content, then it is communication tampering, and that is a criminal offense almost anywhere in the world.

  • ... just like TV.

    To understand how the Internet really works, all we have to do is examine the TV revenue model.

    The carriers are supported by subscriber fees and advertisers. The only part the consumer plays is to purchase the necessary hardware.

    • This does not apply to cable companies, which have substantial from cable subscribes, or to countries with television taxes. The UK calls their television tax a "license fee", but it's a tax.

  • by wisnoskij ( 1206448 ) on Tuesday April 07, 2015 @07:28PM (#49426195) Homepage
    No idea how it works anywhere else but at Waterloo University, On, Canada. There are about a dozen $20 optional donations that automatically go to a number of campus organizations at enrollment. Of course you can opt-out of these donations being traveling to these distant and fragmented organizations and filling out the appropriate forms.
  • by dixonpete ( 1267776 ) on Tuesday April 07, 2015 @07:53PM (#49426353)
    Every 5 years or so I forget how bad my experiences with Bell Canada have been and I buy a service from them. Invariably within a month or two I'm horribly disappointed. Incompetence, poor ethics and deceptive pricing. Then I bounce into the arms of small local providers and I relearn what good service is all about.

    I don't know what went wrong with Bell. Some kind of institutionalized bad karma or something, but they have to be the worst large corporation to deal with in Canada.
  • The Canadian government violates Canadian privacy laws. It's actually impressive we still have a privacy commissioner.

    • by dryeo ( 100693 )

      Well with these fiscal fuckups, we won;t be able to afford one much longer. At that all we'll be able to afford is spying on the citizens, bombing brown non-christian people and helping the oil companies who are going to need a huge bailout with the price of oil.
      But never fear, these guys are the fiscally responsible crew who love to spend money on getting re-elected, whether tax breaks for the rich or 10's of millions of our hard earned dollars spent to tell us how wonderful they are.

  • Bell Canada has lost its way some time ago. It started with the idea of a 'vertically integrated market' ( https://openmedia.ca/blog/fina... [openmedia.ca] ) , then it got a spanking from the CRTC about download exemptions (see http://www.huffingtonpost.ca/2... [huffingtonpost.ca] ) quickly followed by not being allowed to keep the plan in place during the trial ( http://www.theglobeandmail.com... [theglobeandmail.com] ). Slip in a CRTC decision to unbundle TV channels, aka “pick-and-pay”, and Bell Media President puts his foot in it, by 'Meddling' i

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