An anonymous reader writes with this Vice profile of Robert Vicino, founder and CEO of survival prep company The Vivos Group. For a prepaid $35,000 entry fee, you may take shelter in one of his luxury bomb shelters when civilization collapses. "Those who make it their business to equip themselves for a civilization-ending mega-disaster—a.k.a. 'preppers'—are sometimes stereotyped as wild-eyed tinfoil hat wearers who live outside of society, but Robert Vicino caters to survivalists whose fears are backed up by money. The San Diego businessman is gunning to be the vanguard of a multibillion-dollar industry. If we're to follow the entrepreneur's logic, the rich don't live on the same scale as ordinary people in today's society—why should that change after the end of the world?"