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Firefox Advertising Mozilla

Mozilla Ends the Advertisements In Firefox's New Tab Tiles (mozilla.org) 197

An anonymous reader writes: For some time, Mozilla has been experimenting with advertisements in the "suggested tiles" on new Firefox tabs. They received a lot of criticism from the community for it, and now (using linguistic gymnastics), Mozilla has decided to end that experiment. They say, "We experimented with all content – including advertising. We proved that advertising can be done well while respecting users. We have learned a ton along the way. Our learnings show that users want content that is relevant, exciting and engaging. We want to deliver that type of content experience to our users, and we know that it will take focus and effort to do that right. We have therefore made the decision to stop advertising in Firefox through the Tiles experiment in order to focus on content discovery. We want to thank all the partners who have worked with us on Tiles. Naturally, we will fulfill our current commitments as we wind down this experiment over the next few months."
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Mozilla Ends the Advertisements In Firefox's New Tab Tiles

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  • by Anonymous Coward on Friday December 04, 2015 @07:18PM (#51060305)

    Our learnings show that users want content that is relevant, exciting and engaging.

    Do people who speak like this not realise how fucking ridiculous they sound?

    • by Anonymous Coward on Friday December 04, 2015 @07:35PM (#51060457)

      The latest browser usage stats [caniuse.com] are showing Firefox at only about 8% of the market. That's just the desktop market only, too. They have almost no mobile presence at all (Firefox for Android is at 0.04%).

      Is Mozilla finally realizing that people are fucking fed up with all of the utter stupidity that has infected Firefox for the last several years?

      Are they finally waking up to the fact that their whole organization will soon be irrelevant once the remaining Firefox users move to Chrome or the other browsers?

      Fuck, I sure hope so! I hope that their next blog post talks about how Australis is being thrown away in favor of the Firefox 3.6 UI, which was actually usable.

      And I hope the blog post after that is about them finally getting around to fixing the goddamn performance issues that make Firefox so much slower than Chrome.

      I really do hope that Mozilla has realized that treating their users like total shit hasn't helped them.

      Maybe they are learning that when you treat your users like shit, and force one unwanted change after another on them, that they'll move to the better products that competitors are offering!

      I really hope that's the case.

      I hope that Mozilla is getting a grip on the reality that they're facing.

      Do what Firefox's users want. Don't force idiotic changes on them. Don't force ads, of all things, on them.

      • by Anonymous Coward

        The problem is a lack of anything better than Firefox. Chrome/Chromium will spy on and rape your children, IE is a Microsoft product, Midori is good but still needs polish which probably won't happen because muh lightweight.

        • by rsborg ( 111459 )

          The problem is a lack of anything better than Firefox. Chrome/Chromium will spy on and rape your children, IE is a Microsoft product, Midori is good but still needs polish which probably won't happen because muh lightweight.

          Safari? I guess Mac users aren't of interest to you (I agree FF is still more usable that Safari, but Safari isn't bad and doesn't spy).

        • I disagree.

          It is the worst browser. IE 11 is ok and is W3C compliant. MS Edge is even better and Windows 10.1 next spring will have Edge with Webkit extensions too! Opera uses Chromium minus the spyware. No one cares about Google spying. It is the best browser. IE 11 is usable. Edge is good.

          Where does this leave Firefox? Firefox is stuck in a timewarp and is turning into what Netscape was. A social media engine and bug ridden product. In the end AOL got a branded IE 6 and named it AOLNetscape even though th

        • by Anonymous Coward

          Pale Moon.

          It's kinda sad when "properly maintained version of Firefox that predates all the bullshit they've added recently" equates to "better than Firefox".

          But at least I have a decent approximation of Firefox without all the bullshit, so there's that.

        • I gave up on that altruistic bullshit when I realised I just wanted to browse the web with something that works. When Firefox started driving users who care about privacy towards Chrome, Mozilla should have realised they were majorly on the wrong path.

          Also IE being a Microsoft product is not bad in on itself. IE is a really crap browser, that's the problem. If it were released by the FSF I still wouldn't use it.

          • When Firefox started driving users who care about privacy towards Chrome

            How so? While Firefox keeps breaking the add-ons now, with a little effort you can maintain real adblock, requestpolicy, noscript, cookieculler, httpsfinder, betterprivacy, youtube video downloader etc. Chrome doesn't have a decent replacement for most of these, last I checked.

            The other features Firefox (with add-ons) still has - mouse gestures that work on preferences tab too, tree-style tabs which chrome has refused to ever support using any add-on etc. There is still no match for Firefox in features.

            • ublock and tamper monkey do most of what I need. Youtube video downloader? Why does that need to be a plugin sitting hogging memory? If you want a youtube video just go to tubeoffline.com and download it.

              What does Firefox offer in exchange for a tiny bit of extra functionality? A slower browser. A browser which will let a single script crash the program. A browser that despite having a decent memory footprint now still has some horrific memory leaks. Still not 64bit, though I should be glad since it means m

              • OK, some valid criticism there, some not. Tree style tabs?

                1. You tube downloader means any flash/mp4 video downloader. There is no dedicated website for all of them.

                2. For a few years, Firefox has been asking me to kill misbehaving scripts. Do you have an example of a Firefox crashing script?

                3. I've been using 64 bit Firefox for 5 years on Fedora Linux. It's been available before that, but I was on 32 bit Fedora.

                4. With vimperator, I've not needed any icons in the top right for 7 years. Chrome's vim emulati

                • 1. Not something I need a plugin for. Even if tubeoffline didn't exist managing complex downloads is something I do rarely so it should be a sitting feature in the browser. Standalone app e.g. Jdownloader works just fine as a replacement when needed.

                  2. Script may have been the wrong word. But yes there are countless examples of something going wrong in one tab taking out the browser. That was the predictable result of everything as one process approach that people have been criticising Firefox for a long ti

      • I don't think it'll help, they burned too many bridges with their "fuck the users!" attitude they've had these past several years. I know that FF was the #1 browser for my customers for several years and since Australis every.single.one has asked me to help them move to something else or gone to Chrome. I don't even bother packing FF in to my default install package anymore, they keep screwing with things so much they leave a bad taste in my customer's mouths.

        Instead for those that use extensions or just pr

        • by mysidia ( 191772 )

          I think if that happens they are just fucked, as nobody is gonna pay the hundreds of millions they got from Google and Yahoo for their search, not with numbers as low as they are.

          It should not cost millions to make and distribute a browser. They need to downsize back into the community project they are supposed to be, they should have an annual budget of less than $1million a year, anything beyond that is fat that needs to get cut.

        • by narcc ( 412956 )

          I know that FF was the #1 browser for my customers for several years and since Australis every.single.one has asked me to help them move to something else or gone to Chrome.

          I can imagine that conversation. "I hate this new UI, help me switch to a browser with a UI that's just like the one I hate!"

          What's next? "Tracking protection is off by default? Help me switch to Chrome! Surely, they can be trusted."

          • More like "if they are gonna make this look like Chrome I'll just use Chrome, as its faster and doesn't hang like FF does". Is that REALLY so surprising, that if you make your product a bad ersatz of a very popular product that users might just go for the more popular one you ripped off, especially when they are both free?

            At the end of the day numbers don't lie, and it looks like Mozilla is going the way of Netscape, with many users following mine and just going somewhere else and the worst part for Mozil

            • by narcc ( 412956 )

              I switched to FF from Chrome when FF introduced the new UI. Why? Chrome is a resource hog and the only thing keeping me there was the UI.

              Chrome benefits from the myth of performance, as they were, at one time, the better performing browser. That's obviously no longer the case, so I expect the tide to turn again over the next few years. To call the death of FF seems a bit premature, considering the state of the competition.

              • You should try Comodo Dragon, or if you want to be bleeding edge Comodo Chromodo as the problem is NOT the Chromium engine, its the crap Google bolted on top. Comodo don't bolt that shit, nor does it phone home like Google's browser, and they are fast fast fast!

                I use Pale Moon as a backup but at the end of the day I have never seen a Chromium engine browser lock up, I've seen Gecko based engines lock up at least once every browser session. Like it or not sticking with a single process engine really hurts

            • it doesn't look like Google, Pale Moon project, or Comodo are be as dumb as Mozilla was.

              I dunno about Google. I still don't get the decision that they and Opera made; to block users from saving to %temp% and opening one-offs from the download window. I originally thought "well that's dumb, but at least it beats Firefox."

              Then I came to realize, the hard way, just how many CSVs, XLS/ODS, and DOCs I download on a daily basis at work.

              Now I'm back to Pale Moon. I don't love it, but it's really got the laurels of "sucks the least" clinched.

      • > Fuck, I sure hope so! I hope that their next blog post talks about how Australis is being thrown away in favor of the Firefox 3.6 UI, which was actually usable.

        Classic Theme Restorer to the rescue. :-)

    • Our learnings show that users want content that is relevant, exciting and engaging.

      Do people who speak like this not realise how fucking ridiculous they sound?

      Sounds like a pornsite advertisement.

  • Fresh horrors (Score:5, Insightful)

    by Anonymous Coward on Friday December 04, 2015 @07:21PM (#51060337)

    "We have therefore made the decision to stop advertising in Firefox through the Tiles experiment in order to focus on content discovery."

    I feel the need to pick this sentence apart and read between the lines. What fresh horrors do they have in store?

    • by mysidia ( 191772 )

      When you start to type something into your address bar or search bar; it's going to start looking more like a Facebook news feed enticing you to click on a Sponsor's clickbait/ad, than search results.

  • Respecting users? (Score:2, Informative)

    by Anonymous Coward

    Part of me wonders what prompted this change [palemoon.org].

    • Re: (Score:2, Interesting)

      by Anonymous Coward
      Pale Moon has their own problems. They're having a hate boner over VP9 and refuse to support it. Insisting it's Google's problem to make a plugin for it. Their suggested resolution is to use Flash instead of HTMl5 video. I just ditched PM back to Firefox today. I had jumped to PM with the mention of Mozilla going full retard with the UI in the coming months. I can kick the can down the lane and deal with those problems later.
      • What is VP9?
        • by Anonymous Coward
          More specfiically their issue is with MSE (Media Source Extensions). It's not complete so they refuse to implement it. Mozilla has implemented the bare minimum to get it working in Firefox and so has every other major browser. PM is being a adamant about it though. Their suggested resolution whenever the topic is brought up is to just use Flash video instead. My hate for Flash is greater than Mozilla right now.
    • Just installed Palemoon and Fossamail on my Windows laptop. Even though LinkedIn describes Firefox as the browser it works best w/, it fails to recognize Pale Moon. I installed Fossamail to check it out, and also b'cos Windows Mail has just stopped syncing any of my mail. Even the Microsoft store had told me that it wasn't ideal, and that I was better off using Outlook. Well, Outlook is overkill for what I need, so I installed Fossamail
  • Too much (Score:5, Insightful)

    by Anonymous Coward on Friday December 04, 2015 @07:29PM (#51060399)

    "Our learnings show that users want content that is relevant, exciting and engaging. We want to deliver that type of content experience to our users, and we know that it will take focus and effort to do that right."

    People do want this. But not from you. Provide a good web browser and then get out of the way. It's this same logic that prevents users from setting a homepage on Android. That's right, Mozilla doesn't want you to change the most basic web browser setting on Firefox for Android. No, I don't want to put a link to my home page on your home page. Stop trying to provide "an experience"!

    • Re:Too much (Score:5, Insightful)

      by Obfuscant ( 592200 ) on Friday December 04, 2015 @08:33PM (#51060715)

      People do want this. But not from you.

      This. I want content I ASK FOR, not the crap you think I might want to see. It is pathetically stupid for Firefox to put ANYTHING on a new tab except perhaps the home page the user has set. I'd rather they not even put the "settings" wheel on a page that is supposed to be BLANK (about:blank).

      No, I don't want to put a link to my home page on your home page.

      I find it rather annoying when Firefox on CentOS decides that I need to see some CentOS page when I open it, and the repeated "check plugins" page that cannot be disabled on Windows is even more so. It takes fiddling deep in the config to set the plugin check URL to something invalid to get it to stop running off to momma.

  • What's the purpose when so many people run ad blockers?

    • by Anonymous Coward on Friday December 04, 2015 @07:33PM (#51060435)

      If you say APK in the bathroom mirror 3 times he appears and edits your hosts file. I bet you're too chicken to try it though.

      • by Anonymous Coward

        If you say APK in the bathroom mirror 3 times he appears and edits your hosts file. I bet you're too chicken to try it though.

        Please, do not summon the host file monster.

      • So would a hosts file help? Is there anyone here who could post a long and detailed description of what a hosts file could do for us?
      • APK
        APK
        APK

        • Re: (Score:3, Funny)

          by Anonymous Coward

          Can adblock+ do 16 things hosts do for speed, security, & reliability:

          1.) Protect vs. malicious sites/servers (past ads)
          2.) Protect vs. fastflux botnets + stop C&C communique
          3.) Protect vs. dynamic dns botnets + stop C&C communique
          4.) Protect vs. DGA botnets + stop C&C communique
          5.) Protect vs. downed DNS (adds reliability)
          6.) Protect vs. DNS redirect poisoned dns
          7.) Protect vs. trackers
          8.) Protect vs. spam
          9.) Protect vs. phish
          10.) Protect vs. caps
          11.) Get you past a dns blocking
          12.) Keep yo

        • OMG it worked!

    • >"What's the purpose when so many people run ad blockers?"

      These were not web pages and not blocked by ad blockers, it was just placeholders when you open a new, fresh tab. But you could also easily elect to have the browser not show them, too. Mozilla did it right- you could just select a blank page for new tabs if you wanted. The control was right there, easy to find... just click on the gear and check "show blank page."

      • And a blank tab ISNT what users wanted and told them so very vocally. You must work for them somehow lol. I had to use a stinking add-on to make the browser do what I wanted it to do, I did have it configured with the "about config" but they changed MY setting and choices. What i HAD it doing opening a new tab with THE PAGE OF MY CHOICE. FF isn't about user choice anymore that's why its failing badly.
        • Well, I had no problem with it. If you don't want it blank, you just use about:config.

          If you want "user choice", you must REALLY hate Chrome...

      • by Nutria ( 679911 )

        These were not web pages and not blocked by ad blockers, it was just placeholders when you open a new, fresh tab.

        Right. When I open a blank tab, I see ... facepalm.

        (I'm using Chromium because it's multi-threaded.)

      • Re: (Score:3, Insightful)

        by cfalcon ( 779563 )

        Mozilla didn't do it right. There's no correct way to do ads. Ads are harmful.

    • by jopsen ( 885607 )

      What's the purpose when so many people run ad blockers?

      It's wasn't ads. And you could easily disable it... The new tabs page showed tiles, like it does in chrome... Honestly that's great, before it was just a blank page.
      The only thing was that when you were a new firefox user and there was no content to display in the tiles, some of the empty ones would be sponsored... Or at least that's how I understood it..

      Honestly, Mozilla makes money from the search deal.. Which is just ads in-directly... I'm not sure it's much worse to do it directly. Granted it's a

      • All it did was give new or occasional firefox users an immediate negative impression of the browser. When the first thing I see on my first day is ads, and no other browsers have ads, I don't come back.

  • spread on thick (Score:5, Insightful)

    by Anonymous Coward on Friday December 04, 2015 @07:55PM (#51060545)

    'our users' relevant, exciting and engaging, experience.

    Marketing has taken over the asylum, nothing but fluff words and miss understanding the relationship, users of firefox are users of firefox, not your users. Not part of the flock you sell at market.

    But should pick at holes given their commitment to mimic chrome until there is not reason to pick firefox over chrome. How can an organisation with one main product not understand that the only reason the vast majority of the users of that product only stay is because of the third party plugins inspite of moves to mimic chrome. Then deprecate the third party plugins ?

    • They're going for that segment of the market which really likes chrome but think it's too fast and doesn't use enough memory.

  • by waspleg ( 316038 ) on Friday December 04, 2015 @07:59PM (#51060563) Journal

    netscape and it kind of irritates me that their default "start page" asks for donations when they start doing bullshit like the ads tiles and pocket.

    Yea, I turned it off, but I also know from experience a shit load of people don't know how and/or don't care enough to learn.

    • by Anonymous Coward

      But they need to raise funds to exist. Projects without funds are dead projects.

      Besides, you turned the feature off. So you are complaining about a default setting that you can change yourself, and you did.

      • Re: (Score:2, Insightful)

        by Anonymous Coward

        But they need to raise funds to exist. Projects without funds are dead projects.

        Projects with too much money tend to get worse because they attract the type of leadership that sees money as its top priority. The type of leadership that has NO IDEA WHY the project is popular in the first place. Mozilla and Dice come to mind.

      • by taustin ( 171655 )

        Projects without funds are dead projects.

        Sometimes, it's a mercy killing.

      • Why bother existing if your purpose was to be the open source users-first browser but you've ended up as the only browser that forces ads onto users and your commercial competitors feel less commercial?

      • by EzInKy ( 115248 )

        But they need to raise funds to exist. Projects without funds are dead projects.

        Projects without users are projects that have no need to exist.

  • by fred911 ( 83970 ) on Friday December 04, 2015 @08:06PM (#51060597)

    what Ads Disabled means?

    or does it mean I need an ad blocker here too?

    • by antdude ( 79039 )

      None of the ad block filter subscriptions block them too. I did share this on adblockplus.org, EasyList, etc. but they didn't think it neded to be blocked by them since it is /.'s own ads. I had to block themselves myself manually. :(

  • I mean really, who could have predicted that users wouldn't want to see more ads?

    It's, like, so unbelievable!

  • The word that makes a customer cringe for he knows that it means the maker of the product is trying to either upsell or otherwise fuck with him.

    • People forget something.

      Companies do not make great products and innovations. PEOPLE make great products and innovations. A good company realizes this and hires the best with visions and capable employees to sell and make the product to drive it home.

      When committees and marketers who often are not good at their job make the calls you are done. No software engineers who got promoted to leadership positions but rather droids.

      In other worse as stated by another slashdotter all from Mozilla sounds the same as a

  • What a waste of time! I went through the effort to remove them, and now Mozilla goes and takes them off anyway? Humpf!
  • Unless that blog poster is a human ad....

    OMG!!!!

  • I'm glad that they learned their lesson. Maybe if Pale Moon starts to be bad ever, I'll consider switching back.

  • "Our learnings show that users want content that is relevant, exciting and engaging."

    I think that means that users want great fun advertisements. I think it's true. My favorites are the ones about pills for diseases I've never heard of before suggesting I ask my doctor for more information. I never have anything fun to talk to my doctor about, and these are great conversation starters.
    • "Our learnings show that users want content that is relevant, exciting and engaging." I think that means that users want great fun advertisements. I think it's true. My favorites are the ones about pills for diseases I've never heard of before suggesting I ask my doctor for more information. I never have anything fun to talk to my doctor about, and these are great conversation starters.

      Ask your Doctor if Scratchicrotchi 80 grit catheters are for you!

  • I can't think of a single UI change Firefox has made in years that I liked. Some I've hated; some I'm indiferent to.

    I don't like that FF still has performance issues compared to Chrome. Doesn't crash like it used to, though.

    But the occasional ad on the new tab page didn't really bother me.

    IMHO it's actually an example of the right way to do advertising. It was non-intrusive, it was differentiated enough from other content that you could tell it was an ad without being distracting. It usually contained s

    • I didn't mind too much either, but mostly because I understand a project the size of Firefox needs money to keep running. Anyway, I don't think there's a way to make money without annoying the users at least a little bit
  • A group of folks wnrt to Mozilla HQ this morning and listened in on a staff meeting - what they overheard......

    "Users want content that is relevant, exciting and engaging."

    "We need to facilitate integrated synergies"

    "The new Browser will engage visionary models"

    "This will allow us to enable leading-edge content"

    All these three word corporate bullshitisms courtesy of the Corporate bullshit generator http://www.novasio.com/bs_gene... [novasio.com]

    If there was ever a bad sign, it is when an outfit starts u

  • Now I understand what all the proxy block spam when I opened firefox at work....

You are in a maze of UUCP connections, all alike.

Working...