from the helping-the-big-guy dept.
Lucas123 writes: Indiegogo announced at CES today that is now has a crowdfunding site exclusively for big businesses, which often have hundreds of internal R&D projects or ideas that never see the light of day and could benefit from getting public exposure online. Companies such as Google, Anheuser-Busch, GE and Hasbro have already run crowdsourcing campaigns on a pilot of the new site in order to raise money for projects, garner customer ideas, or validate pre-retail products. In July, GE ran a campaign to prove market demand for a countertop nugget ice-making machine for the home. GE offered the Opal icemaker for $399 to early buyers on Indiegogo, with a future retail price of $499. GE's Opal icemaker project raised $2.64 million total from 6,177 contributions by the end of the 30-day Indiegogo campaign. The campaign also garnered 510,000 page views and 15,000 Facebook shares. Natarajan Venkatakrishnan, head of R&D for GE Appliances, said crowdsourcing allows development and marketing to be conducted at a fraction of the cost of a traditional R&D project. "If it flops, no worries. Upfront costs were some 20 times less than a traditional product rollout, which can cost tens of millions of dollars," Venkatakrishnan said. "If we're going to fail, we want to fail fast."
"Probably the best operating system in the world is the [operating system]
made for the PDP-11 by Bell Laboratories." - Ted Nelson, October 1977