schnell writes: While many lament the seeming lack of quality, in-depth journalism today, a Gawker article argues that the inescapable problem is that you need a paying (in some form) audience (of a large enough size) to do it. There are plenty of free "news" sources to be found online, especially blogs simply regurgitating and putting a spin on wire news reports. But as the article notes, "The audience for quality prestige content is small. Even smaller than the actual output of quality prestige content, which itself is smaller than most media outlets like to imagine." Even highly respected news sources like the New York Times are resorting to wine clubs, and the Washington Post is giving free subscriptions to Amazon Prime members to drive more corporate synergy and revenue. Rich parent companies are giving up on boutique, high-quality, niche journalism projects like ESPN's Grantland and Al Jazeera America because there simply aren't enough TV viewers/online ad clickers to pay the bills. So how do we reconcile our collectively-stated desire for high quality journalism with our (seeming) collective unwillingness to pay for it?
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