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Microsoft Denies Edge Is Getting A Native Ad Blocker (venturebeat.com) 62

An anonymous reader quotes a report from VentureBeat: On top of the slew of news coming out of Microsoft's Build 2016 developer conference, a story broke yesterday that Microsoft was building an ad blocker into its Microsoft Edge browser. While this would be a big deal, it apparently isn't true. "We have no plans to build a native ad blocker into Microsoft Edge," a Microsoft spokesperson told VentureBeat. Microsoft was originally referencing the extension support it is building into Edge, which would allow ad blocking to work exactly like any other desktop browser. For those hoping for an Edge browser with built-in ad blocking, well, you're stuck with 'niche browsers' like Brave from Mozilla cofounder Brendan Eich and Adblock Browser.
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Microsoft Denies Edge Is Getting A Native Ad Blocker

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  • Desktop vs Browser (Score:4, Insightful)

    by rtb61 ( 674572 ) on Thursday March 31, 2016 @08:21PM (#51819945) Homepage

    M$ owns the windows 10 desktop, of course they would allow blocking ads in the browser. Blocking ads on the desktop, well, yeah can bet that's one thing that will never happen, not your OS, not your computer.

    • by AHuxley ( 892839 )
      Thats 270 million users via the locked in desktop. Browser ads would be getting in for free and MS wont allow that.
      Next idea will be to slow the startup at the perfect time. Only allow applications to cover the daily desktop ads after the user has been fully exposed to the marketing for a set time.
    • That's BS, it has already been made clear that there will be a version of AD Block using new extension support.

    • Here we go. Another MS bashing contest. There's nothing refreshing about coming here anymore. It's like talking to two dumb rednecks that argue that Dodge is better than Ford. Whatever happened to constructive arguments that aren't intending to just draw MOD UP from a few angry computer users.

      "No ADs" will kill free services. You can argue with me until you're red in the face but that is just fact. No money, no service. Nobody is going to fork up their time, hosting expenses and whatever other expenses to p

  • Contradiction (Score:4, Insightful)

    by Livius ( 318358 ) on Thursday March 31, 2016 @08:35PM (#51820015)

    An ad blocker would defeat the purpose of Edge. They will want a native *content* blocker so that nothing will obstruct the delivery of adverts.

    • A built in ad blocker would be the ONLY reason I would ever try Edge. It seems designed to sell MS products and ads. I will remain forever wedded to Firefox, and if it goes away, then Chrome. With good strong protection from tracking and ads of course. I am of the belief that ads try to replace my own reasoning with the reasoning of the ad. I find it intrusive and offensive, unless I have sought out the ad.
      • by KGIII ( 973947 )

        Opera Developer (a couple of versions ahead of stable) has native ad blocking. It works well, actually. It's based on Chromium but the Google stuff is ripped out.

      • I will remain forever wedded to Firefox, and if it goes away, then Chrome.

        Firefox is just about to get the boot from my machines. I have membership (that I can't get out of) in some Yahoo groups. Due to a mail issue, I had to go to their web mail reader for a few days. Up past my NoScript and ad-blockers and all the other digi-condoms I have on my computers, the screen goes dark, and up pops a window trying to get me to integrate my Yahoo experience into my Firefox, then the screen scrolls down so I cannot simply hit the close button.

        Sorry, Yahoo, sorry Firefox. Your Faustian

    • Actually, native anything in a browser other than core browser functionality plus a robust plugin system seems like a bad idea in principle. Why integrate a built-in feature that's better off as a plugin anyhow? Remember Firefox and Pocket?

  • by PopeRatzo ( 965947 ) on Thursday March 31, 2016 @09:30PM (#51820227) Journal

    Who is going to trust an adblocker from Microsoft?

    • Are you asking if I trust that Microsoft can make a web-browser that won't display pages the way they were designed? Yes, actually.

  • by rossdee ( 243626 ) on Thursday March 31, 2016 @09:30PM (#51820231)

    It doesn't block native ads, but if Trump wins it will have to block immigrant ads

    • It doesn't block native ads, but if Trump wins it will have to block immigrant ads

      I understand he plans to remove the torch from the Statue of Liberty, and replace it with her showing us her middle finger.

  • Opera has it now:http://www.opera.com/blogs/desktop/2016/03/native-ad-blocking-feature-opera-for-computers/

    not mainstream but not as Niche as TFS mentions

  • "For those hoping for an Edge browser with built-in ad blocking, well, you're stuck with 'niche browsers' like Brave from Mozilla cofounder Brendan Eich and Adblock Browser."

    And Opera (Beta and Developer versions).
  • I don't think so that Microsoft going to make that type of ad blocker. If its happen then its should be paid or pro version.

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