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Report: People Are Spending Much Less Time On Social Media (cnbc.com) 151

An anonymous reader writes from a report via CNBC: According to a new study from marketing intelligence firm SimilarWeb, people are spending less time on social media apps like Facebook, Instagram, Twitter and Snapchat. The company analyzed Android users' daily time spent on these social networks from January to March 2016 with the same period in 2015, which included data from the U.S., UK, Germany, Spain, Australia, India, South Africa, Brazil and Spain. Instagram usage was down 23.7 percent this year, Twitter usage was down 23.4 percent, Snapchat usage was down 15.7 percent, and Facebook usage was down 8 percent. Daily usage was down even more in the U.S. for most of the apps. In the U.S., Instagram usage was down 36.2 percent, Twitter was down 27.9 percent, Snapchat was down 19.2 percent but Facebook only fell 6.7 percent. Current installs for the four big social networks were down nine percent year over year. Meanwhile, Facebook's messaging apps, WhatsApp and Messenger increased their installs by 15 percent and 2 percent respectively.
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Report: People Are Spending Much Less Time On Social Media

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  • Data caps and costs (Score:4, Interesting)

    by bobsta22 ( 583801 ) on Tuesday June 07, 2016 @05:12PM (#52270731)
    Burned by data costs, not playing anymore.
    • by heteromonomer ( 698504 ) on Tuesday June 07, 2016 @05:15PM (#52270747)

      Hmmm... more like burned by time wasted, and annoyed by the implicit social requirements.

      • Hmmm... more like burned by time wasted, and annoyed by the implicit social requirements.

        In my case, burned by the constantly changing privacy and sharing settings. Decided the best option was to abstain. Don't regret the decision at all.

      • Hmmm... more like burned by time wasted, and annoyed by the implicit social requirements.

        That's sooooo facebook

      • Hmmm... more like burned by time wasted, and annoyed by the implicit social requirements.

        It's not cool now that all your parents and relatives are on there constantly posting their crappy "updates" and inviting you to play crappy games.

        There's only so much of that a person can sit through before they start drifting away. Facebook? It's over.

    • by Austerity Empowers ( 669817 ) on Tuesday June 07, 2016 @05:32PM (#52270839)

      Burned by the realization that online social is just as bad as f2f social, with the danger of physical violence replaced by being ruined totally and permanently forever.

      • by Anonymous Coward on Tuesday June 07, 2016 @05:44PM (#52270917)

        with the danger of physical violence replaced by being ruined totally and permanently forever

        This is a very important point.

        Despite claiming to be against bullying, we've repeatedly seen the Social Justice crowd use shaming and online character attacks in order to bring harm to anyone who dares express an idea that the Social Justice crowd does not agree with.

        Much like everything else it touches, Social Justice absolutely destroys the viability and value of Social Media.

        The chilling effect that Social Justice has on free thought and free expression means that Social Media sites of any popularity quickly degrade to a politically correct Social Justice "circle-jerk".

        Aside from a small number of academics who take Social Justice seriously and the militant leftists who use Social Justice as a means to attack and control others, normal people want nothing to do with such bland, pathetic, useless discussion.

        It doesn't surprise me at all that we're seeing people losing interest in Social Media now that the Social Justice crowd has ruined it.

        It also doesn't surprise me that we're seeing the decline of Social Media just as we're seeing the rise of President Trump.

        Both are caused by the same thing: Social Justice and the negative impact it has on normal people, driving these normal people to change their behavior to try to deflect the wrath of Social Justice.

        • People tend to overlook the fact that democracy is the exact opposite of individual rights. The Founding Fathers (USA) tried to implement a _representative_ democarcy to avoid the massive probems of lynch mob mentality (aka Social Justice). The internet, since usenet, has increased the size of the mobs and the directness of communications.

          And the much-feared anonymity is not really causing the problem. Example: facebook.
    • Burned by how many right-wing hotheads that don't even run their memes past Snopes.com before posting. Let's do another study on a non-election year.

    • No way is it data caps... FB barely even dents the data (unless you spend all your time watching potato-quality videos on there). I'd say it's more-so the fact that the FB is losing its novelty, and there are so many privacy and security concerns around it. Plus the apps are trash.
      • by mlts ( 1038732 )

        I would say that Facebook's apps have lost their charm. It used to be that everyone played Farmville, then Candy Crush. Now, there there are not many people spending cash or asking for invites so they can get their cow over the fence.

        The problem is that Facebook can't really sell something to its audience, as its audience are the product, not the customer. It can only sling enough ads, and suck up only a certain amount of data. They also don't have anything else specific to them except being the popular

        • by Gr8Apes ( 679165 )

          Long term, once the advertising bubble hits a wall (i.e. there isn't anything to suck out on users to sell, especially in a recession), social networks will not a viable business model. Instead, what is viable, will be going back to a decentralized ISP model, similar to how E-mail is done.

          decentralized ISP model, like USENET? Now that would be sweet, because it solves hordes of issues, especially if you layer such a system on top of TOR to allow direct messaging.

          • by mlts ( 1038732 )

            If one thinks about it, for messages and groups, USENET is ideal, when combined with websites to handle larger binary files. NNTP has quietly worked for decades now, and the only real thing it might need would be having an ISP sign messages just to make spam more difficult.

            With E-mail for persistant messages, the Web for one's Wall, web forums or newsgroups for group discussion, XMPP or IRC for messaging, what is the point of a social network when we have existing tech doing the same exact thing for decade

    • by Z00L00K ( 682162 )

      Leonard Nimoy died - no point in going to Twitter anymore.

  • Imagine that!

    • People are just getting bored with it.
      • People are just getting bored with it.

        For sure. Don't forget folks, that little slide bar at the top of the Lepage, for when the AC's get a little too derpish.

  • by FudRucker ( 866063 ) on Tuesday June 07, 2016 @05:15PM (#52270739)
    and become a internet backwater that almost nobody visits anymore, and zuckerberg have a breakdown and lose his mind and starts wandering the streets with a cardboard sign with some silly religious end times comment on it
    • by slazzy ( 864185 ) on Tuesday June 07, 2016 @05:29PM (#52270833) Homepage Journal
      I'm sure most of us will live to see Facebook be the next myspace. By that time we'll all be onto something else.
      • by Anonymous Coward

        I comfort myself with the tree fundamental constants in the internet, Trolls, cats and porno
        Feels just like home

      • by antdude ( 79039 )

        I wonder what is next. I still remember Friendster was a hot place. What about LinkedIn? That has been around way longer than them so far.

      • by tlhIngan ( 30335 )

        I'm sure most of us will live to see Facebook be the next myspace. By that time we'll all be onto something else.

        And yet, myspace is still around, having found a pretty good niche for itself as a place musicians go and promote themselves.

        Hell, remember when Second Life was supposed to be the be-all and end-all of social media, with everyone falling over themselves to establish presences on Second LIfe? (Heck, Donald Trump is on Second Life and apparently has a campaign there).

    • by eyenot ( 102141 ) <eyenot@hotmail.com> on Tuesday June 07, 2016 @05:35PM (#52270863) Homepage

      It would be funny if Zuckerberg was wandering around with his "End Of Data" sign hanging from his neck, and all people would do in response is to walk past him with their thumbs-up sticking out. Or just say yell "LIKE!" at him. Or hand him pictures of their cats/babies/dogs/concerts/bathrooms.

      • I do too. It's just become to ad filled and app tethered. Must use app, must use FB chat app, view privacy requirements, no thanx. Use from browser, every 3-4th post on my feed is an ad. Erase all ad preferences, next day they're reset back to full.
    • Eh, I'd be amazed if he hadn't diversified billions away from Facebook by this point. So, lose his mind, maybe. But wandering the streets... probably not.

    • Won't happen (Score:5, Informative)

      by rsilvergun ( 571051 ) on Tuesday June 07, 2016 @06:55PM (#52271305)
      Zuck was born a member of the ruling class. It's one of those things that seldom gets brought up. Most of the .com success stories come from guys and gals who had rich parents that had the connections needed to take an idea and turn it into a business. But gotta keep that myth of upward (and downward) mobility alive. The rich don't fall. Regular folk do. But not the rich. They take care of their own. That's why they invented golden parachutes and the like. Me? My parachutes full of holes and my safety net's barb wire.
      • by Anonymous Coward

        What makes somebody a member of the "ruling class"? My definition is somebody who runs powerful institutions like banks, big businesses, and government. Most Silicon Valley founders do not come from families like that.

        Zuck was born to a dentist and a psychiatrist. Craig Newmark (from Craigslist) was born to an insurance salesman. Sergey Brin (Google cofounder) was born to a math professor and researcher. His cofounder, Larry Page, was born to teachers. Elon Musk was born to a model and an engineer.

        They may

  • by Anonymous Coward

    And nothing of value was lost...

  • Don't get any ideas (Score:2, Interesting)

    by Anonymous Coward

    This has nothing to do with the FUD that's being spread about alleged privacy invasions. It's more likely that the change in how stories are presented in news feeds and, in some cases, the amount of spam drive down the amount of time people spend on social media. Also, after awhile, the appeal of social media networks, like anything else, will wear off. People just aren't as interested in using social media now than they were.

  • by Anonymous Coward

    Well, it was just a matter of time to get this kind of trending, after all, the social media it's just another form of fashion.

  • by Anonymous Coward

    devoid of all meaningful value.

  • by sanf780 ( 4055211 ) on Tuesday June 07, 2016 @05:24PM (#52270789)
    As far as I know, group chat does not need privacy options and there is no adverts anywhere to be seen.
    Privacy is a bitch, with HHRR matching public Facebook profiles to CVs. Nobody wants to try to keep up with the latest tweaks to the policy settings.
    Adverts also take a considerable portion of the screen, something you do not have on a mobile phone. Aand to make things worse, FB introduced a new policy of not showing all of your posts to your followers. Now, if you are a paying customer, that is another story.
    I have not hear if any IM application that has these two issues. Well, many apps might share instantaneous information like location, but not your posts with strangers.
  • by Anonymous Coward

    It is not new anymore.
    People realize it is a sinkhole for their time.
    There is a limit to how long people can delude themselves into believing they have so many 'friends'.
    v1 was great. v2 tries to be more, but is isn't.
    Ever more demanding of personal data.
    It is not about contact between people anymore. It is 'celebrity' accounts managed by agencies, corporate accounts managed by Image consultants and those awful web-care teams.
    Everyone is truing to sell either some goods or themselves.
    etc, etc

    • by PCM2 ( 4486 )

      Hmm. This just does not match my social media usage pattern at all. I realize it's mostly a sinkhole for time, but sometimes you just wanna blow off steam and goof around with friends who can't be in the same room as you. I really do know pretty much everybody in my friends list (though I see them IRL to more or less degree). I don't follow any celebrities, I don't "like" pages, I pretty much ignore all the event notices. I use an ad blocker on my PC and it still seems to work pretty well.

      I guess it's no wo

  • by Gussington ( 4512999 ) on Tuesday June 07, 2016 @05:29PM (#52270827)
    "Social Media" was new and interesting 5-10 years ago, now just like every other type of media it's just mostly noise and ads, so the novelty of having other's opinions rammed down your throat is wearing off.
    Like newspapers, tv and other media sources, "social media" will slowly dilute while the kids will find something newer and shinier to waste their time on (probably also labelled social media, but will actually be something other than FB and Twitter).
    • Old folks are getting in to it now to act hip.
      My broadcasts her life on FB and has zero clue regarding how much they're using her.

      Idiocracy.

    • by lgw ( 121541 )

      The kids are mostly on SnapChat now. SnapChat solves the problem of having something you posted 5 years ago come back to haunt you. I'm glad to see a younger generation starting to care about privacy again.

      • I got on snapchat too, mainly to message my kids. I think it's a great platform as rather than receiving everyone else's bullshit about themselves, communication is targeted to the receiver, and is personal, ie how communication should be. The additional benefit of volatile data is a big win too, but I can't see how they can ever make any money off of it.
  • by zuki ( 845560 ) on Tuesday June 07, 2016 @05:33PM (#52270849) Journal
    One viewpoint: The novelty of it was intoxicating for a good bit, but truthfully why would we keep spending inordinate amounts of time lavishing over other people's mundane, narcissistic and self-referential postings is a good question; that is, outside of the type who religiously buys gossip magazine at the supermarket checkout counter?

    Arguably these mega-networks have killed off many specialized community boards and once-thriving discussion groups. Perhaps some of them will make a comeback, safely outside of the constant fake stimuli that could drive anyone to ADD by being subjected to the never-ending barrage of unwanted information, "The Assault Of Status Updates"?

    Other more likely viewpoint: I personally doubt the above; more probably and since there are a finite number of people on the planet, and given their massive sizes, it's just that the statistics indicate that they are slowly starting to run out of new customers.
  • Maybe people just don't like the apps, that doesn't seem like the best way to test total usage.
  • i would be interested in seeing how this decrease correlates with the dirty tricks that sites pull and the level of bullshit/advertisements people are exposed to or shunned for blocking. i suspect a strong correlation between disrespecting your members and people spending less time using your service.

  • by U8MyData ( 1281010 ) on Tuesday June 07, 2016 @05:53PM (#52270963)
    With all of the security, personal, and business issues who is surprised? I've seen this coming for awhile. According to FB I live way down under and it's not Australia. Social Media can kiss my... I recall being criticized by a potential employer for having a big NULL when it comes to my social media behavior. That disturbed me and even led me to a more anti-social media stance. It has all been hijacked by commercial interests.
  • by ErichTheRed ( 39327 ) on Tuesday June 07, 2016 @05:56PM (#52270987)

    I never got into it, but I do know a bunch of people who poured way more than a healthy amount of time into World of Warcraft when it was cool in the late 2000s. Granted, there's still a whole cadre of totally hardcore players out there, but that number is way down. Not surprisingly the same thing is happening with social media - people are getting tired of the new toy and want their lives back. I think more people realize they're being tracked and advertised to, the useful-to-crap ratio is going down, and maybe just maybe people are getting tired of staring at their phones all day long. So kind of like WoW...lots of people figured out there was little point to keep grinding and leveling up characters in a world that doesn't really exist.

    I don't really want to see Dotcom Bubble 2.0 bust the same way 1.0 did, but I do feel it's getting toward that time. I just hope it'll go slower and not take so much of a toll. Hopefully it'll happen soon and some of the idiotic unicorn VC money can get poured into something useful that isn't just "X service on your phone" instead. Not looking forward to the "AngularJS Engineers" and "Cloud Infrastructure Architects" who will no doubt be flooding the job marketing like the "HTML Programmers" did last time.

  • Facebook bought Oculus. Zuckerberg saw this coming and knew he needed to diversify.

    • Or the Zuck saw Oculus as a life vest to snatch and hold onto to keep afloat in the big waves of irrelevancy he found his little world sinking in.

      Shame when that happens and a rich fuck ruins something that seemed promising.

  • by Anonymous Coward

    Everyone is missing that its an election cycle in the US with a lot of vitriol between the left and right sides. It's why im not on FB much anymore.

  • I only use my Facebook account for commenting on organization pages and communicating with a few people who don't use email, and I'm thinking of deleting my account and abandoning it completely.

    Every few weeks, I get that flurry of anguished messages from my FB friends that means my page has been cloned again. My friends start getting ads and invitations for various kinds of scammery. There is a simple process for reporting clone pages to management, but a few weeks later, it happens again. Cloning seems to

  • They're using the apps less, but are they just going to it in their web browsers instead?
  • I shared this news story on Facebook just to be ironic.
  • Zero percent for me, that's been a constant, so they won't register any decline on my part.
  • Comment removed based on user account deletion
  • by Qbertino ( 265505 ) <moiraNO@SPAMmodparlor.com> on Tuesday June 07, 2016 @11:02PM (#52272375)

    Any computer expert in the whole world will tell you that he has a hard time seeing the point in "social media" "services" we see today and still constantly popping up left, right and center. MySpace, Twitter, Periscope, Meerkat, Facebook, ... etc. All of these are glorified proprietary online dependant versions of IRC, ICQ, Usenet, Fidonet and so forth and to me it's of no surprise that their utilisation is dimishing.

    In recent years there was a lot of talk about building an open source facebook killer. All that would need is a redo of Email. If E-Mail weren't so bad and outdated, Facebook wouldn't stand a chance.

    Same goes for messaging. Microblogging Twitter style is beyond pointless in my book. The stuff it tries to cover had already been done with RSS and faded into the background as Twitter came on to the market. I remember looking into Twitter back when it started, ditching it after 3 minutes and never using it again. It may have been neat as a conclusion of the "unified messaging" craze back in 2001, with the possiblity to relay messages over SMS for no costs - just as that was the only mass-relyable way to do mobile message broadcasting, but ever since I consider Twitter to be a silly joke and cannot believe how anybody can seriously percieve it as useful.

    I do see the point in blogs and I see the point in zero-fuss encrypted cross-plattform messaging with a useful browser account access (Jabber, Web IRC) just as I see a point in communities like Slashdot. But those are things that very long since have been perfected, are as secure as it gets with todays protocols and cost next to nothing to set up and run without some megacorp watching your every move.

    I personally hope that all these proprietary protocols for catpictures, foodporn, collective self-indulgeance, vanity and pretensciousness die if a fire as they get replaced by sophisticated FOSS alternatives and we all can finally get on with building a better society, fixing the environment or healing cancer or something.

    My 2 cents.

    • I've been using it since the bbs days (early 80's) and works fine for me. The only real improvement that it has ever had was inline addition of content so you don't have to manually uuencode everything yourself. Other than that, vax mail was as close to perfect as you can get.
    • So, what you're saying is that computer experts have a hard time understanding what non-computer-experts see in easy-to-use systems that combine numerous facilities into an integrated whole?

      Facebook is considerably more than an email system. It has relatively easy friend location. I've found friends and relatives on Facebook that I wouldn't have found email addresses to. Heck, it allows me to get around without knowing people's email addresses at all. It allows wide broadcasts. It has persistence, w

  • I heard that FB internally estimates that any given social service has 7 years of usable life. So they always look for the next thing that they could move their enormous horde of users to. So far the next thing seems to be group chat. I'm sure they'll come up with something â" there's way too much money riding on this

  • nobody cares what poor people do with their phones

    • Hey, some people do not see the point of spending more than a hundred on a phone! The rest of the income is spent in other vices like food, shelter and air conditioning. And a lot of beer.
  • ...and how exactly are they monitoring the apps' usage?

  • Your "use case" should be, there's a 22 year old college student living in the dorms. How will this software get him laid? - jwz Facebook is still one of the best ways to follow-up/meet/stalk people to get some.

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