An anonymous reader writes: Rolls-Royce has unveiled its first driverless vehicle dubbed The Vision Next 100. It is an autonomous vehicle aimed at "the most discerning and powerful patrons in the world." There's no steering wheel but there is a silk "throne" where passengers can sit and stare out the window. Rolls-Royce said the zero-emission model, codenamed 103EX, showed the company "rejects the notion of anonymous, utilitarian and bland future modes of mobility." The owner will be "encircled by the most modern handcrafted fine-line Macassar wood panelling" as they gaze at a "generous" high-definition television display. In addition to the "finest one-off deep-pile ivory wool carpet," the vehicle features a virtual assistant named Eleanor, inspired after the actor Eleanor Thornton. It will be able to remind users about meetings; it will even bring the car around to the front of the owner's house at the start of a journey. "As the Rolls-Royce Vision Next 100 gracefully comes to a halt, something magnificent occurs," the company said. The glass roof rises to allow the occupant to stand, while a step emerges from below the running board and a red light is projected, "carpet-like" to announce their arrival. Rolls-Royce did not say how the vehicle would be powered or how much it costs, but it did say it's due to hit the streets in the 2040s. You can watch a 360-degree video of the 103EX the company posted on YouTube.