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Former CEO of Angry Birds-Maker Rovio Hired To Revive Nokia's Phone Business (techcrunch.com) 88

An anonymous reader writes: Nokia really started to go downhill after it agreed to sell itself to Microsoft at the end of 2013, going all in with Windows Mobile. When that faltered, "Microsoft folded Nokia into its mobile business, maintaining the Finnish company's brand on feature phones, while offering up smartphones under the newly integrated Microsoft Lumia line," reports TechCrunch. In May of this year, Microsoft sold its feature phone business to Foxconn for $350 million. At around the same time, Nokia essentially licensed its brand to Finnish company HMD global Oy to create phones under the Nokia name, "which would be manufactured and distributed by Foxconn." Now, TechCrunch is reporting that Nokia has hired Pikka Rantala, the once CEO of Angry Birds creator Rovio, who stepped down in 2015 after a rough year with the mobile gaming company. He will be joining the company as Chief Marketing Officer.
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Former CEO of Angry Birds-Maker Rovio Hired To Revive Nokia's Phone Business

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  • by Anonymous Coward on Monday August 15, 2016 @09:33PM (#52708615)

    OTOH it could've been a lot worse. They could've hired Stephen Elop.

  • by Anonymous Coward on Monday August 15, 2016 @09:41PM (#52708663)

    BRING BACK SYMBIAN!!!

    • Re: (Score:2, Informative)

      Oh hell no!!!

      Symbian may actually be the worst code base humanity had ever seen.

      Symbian = What happens when you try to implement all the features of an operating system without actually writing a kernel or develop development tools... or even have a debugger.

      Then there was the infamous clean-up stack which was Symbian's famous "revolutionary" method of implementing crash handling without actually implementing exceptions.

      I have to agree that Series 60 UI wasn't too awful, and Nokia did implement some of the
    • Oh, common, you forgot to jump on the (full GNU-) Linux bandwagon:

      BRING BACK MEEGO/MEAMO/SAILFISH OS.

      Nokia has already spent tons of money to finance the R&D behing the platform, back when it was called Meego/Maemo.
      They spent money on severance package when they let said R&D team go, that helped them to bootstrap Jolla and rebrand the platform as Sailfish OS.

      Nokia has already financed a good successor for their Symbian platform.

      Jolla is good at making a nice OS (their Sailfish OS interface rocks, an

  • by ErikTheRed ( 162431 ) on Monday August 15, 2016 @09:57PM (#52708755) Homepage

    I've friends that worked for Nokia and from what I've heard they were in a death spiral well before Microsoft bought them out. Nasty internal politics, software development drama, no real plan for the smartphone revolution, etc.

    I loved Nokia phones back in the day, but I'm not sure what they would bring to the table now. They can compete with all of the "Me-too!" Android vendors in East Asia, try to push out a new OS (good luck), or keep beating the Windows Mobile dead horse. Personally, I would *like* to see another mobile OS have some success, but that's a mind-blowingly difficult and expensive pursuit right now.

    • no real plan for the smartphone revolution

      Even if they had doubled down on simplicity, they'd have a marketshare and a chance.

      • Comment removed based on user account deletion
        • by DrXym ( 126579 )
          Elop did have a choice. Android was a far, far, far more suitable choice for a phone OS.
          • Yeah, and since Nokia is such a major name, it could have made some inroads into the market now held almost exclusively by Samsung Galaxy. OTOH, other names like Sony(-Ericsson) haven't done so well: Chinese knock-offs like Xiaomi have stolen the market, and are on the rise
    • They had one (Score:5, Informative)

      by jgfenix ( 2584513 ) on Monday August 15, 2016 @10:44PM (#52708971)
      It was to standardize the development in Qt and use Symbian foor feature phones and Maemo (then Meego) for smartphones. Yes, there was infighting (the Symbian section wasn't thrilled) but I thought it was a good plan.
      • by Rexdude ( 747457 )

        and Maemo (then Meego)

        You've got it backwards, it was called Maemo initially, then renamed to Meego. Jolla [jolla.com], a Finnish company started by ex Nokia engineers, developed Meego further into their own Sailfish OS, which uses a gesture based UI and can run Android apps.
        Now they've partnered with Indian electronics company Intex to launch the Intex Aqua Fish [trustedreviews.com], running Sailfish OS 2.0. I bought it recently for the local equivalent of about $75, and it's a pretty slick device.

    • by Kiuas ( 1084567 )

      no real plan for the smartphone revolution

      While this is true, it almost wasn't the case. I happen to know that the R&D side of Nokia had a plan/prototype for a touch-screen operated phone at around the turn of the millenium. They however deemed it to be too expensive to be marketable as the touchscreen tech of the time was expensive and unreliable. Their only mistake was to scrap the project entirely, which left them permanently behind in the smart-phone race when it soon began.

      Nokia was essentially lea

    • no real plan for the smartphone revolution

      Still more of a plan than what Microsoft (or Elop) had, probably.

    • by DrXym ( 126579 )
      Yes Nokia was screwed but there was a sane way out of their predicament - dump Symbian, dump side projects like Meego, rationalise their divisions and adopt Android. Nokia would have kept their devs happy with a Symbian / QT layer, would have kept customers happy by offering a platform with apps, and have still the control to craft the hardware and software experience that matched their corporate ambitions.

      Instead they pissed off the devs, pissed off the users, demoralised their workforce and chose to bet

      • by Uecker ( 1842596 )

        I disagree. They should just have executed their previous plan which was excellent: Push Meego and keep Symbian alive. Transition Symbian developer to Qt and then to Meego with Qt. Meego was very good and obviously ready (they released the N9 in the same year after anouncing the switch to Windows phone). I still consider the N9 a much better phone than my current Android phone. And people tend to forget: Android wasn't nearly as big as today. At that time Nokias was still the biggest smartphone vendor and h

        • by DrXym ( 126579 )
          Meego would have flopped as surely as webOS, Blackberry, FirefoxOS, Tizen and Windows Phone did. It's no good to throw a phone OS out there if there are no decent 3rd party apps for it.
          • by Uecker ( 1842596 )

            The N9 came with a nice initial set of third party apps and Meego had a lot of developer interest. And the QT-strategy of moving developers from Symbian to Meego could have worked. At this time the competition (iPhone and Android) wasn't nearly as big.

  • "Nokia really started to go downhill after it agreed to sell itself to Microsoft at the end of 2013, ..."
    while there is no doubt that being owned by microsoft worsened the problems, nokia was well downhill when it sold itself. in fact it had few other options left at that point.

    • Re: (Score:3, Insightful)

      by Anonymous Coward

      Are we still trying to pretend Elop wasn't a trojan horse from Microsoft?
      http://communities-dominate.blogs.com/brands/2012/07/the-sun-tzu-of-nokisoftian-microkia-mirror-mirror-on-the-wall-whose-the-baddest-of-them-all-waterloo.html

      He did this:
      http://communities-dominate.blogs.com/.a/6a00e0097e337c8833017743174241970d-pi

      He did this by claiming the TOP SELLING, FASTEST GROWING phone OS was dying, and that it would be dead ended, and switched to Microsoft's OS. And that was the effect. The Microsoft phone OS h

    • He caught a cold, so I had to shoot him.

    • by Uecker ( 1842596 )

      Nokia was the largest smartphone vendor with with faster growing sales than everybody else. Not saying they didn't have trouble: There was competition entering the market, and they were in an internal state of disarray, but they had lots of options: The best one would have been to just bring a few Meego phones to market just as planned and transition Symbian developers to Meego via QT. I owned a N9 and it was really good and Android still wasn't really big at that time (and even today is still not as good

  • The marketing of the Angry Birds movie was amazing. He would make a good Marketing guy. He knows how to spend money on it.
  • There is an misunderstand they wanted Angry Ballmer exCEO. from they beloved MS.

  • by Anonymous Coward

    When did everyone decide that Nokia=Phone. It's a massive company with tens of thousands of employees, making LTE, optical networks, etc.. etc...
    The company didn't sell itself to Microsoft, it sold it's handset business.

    • In the past more than 80% of the profit came from "devices and services".
      • "Devices" can mean lots of things.

        • by Shatrat ( 855151 )

          How about routers, switches, 4G and now 5G wireless base stations, FTTH network and customer prem equipment, optical transport and switching equipment, DSL and POTS equipment, and software to manage all of the above. There is also revenue from professional services installing and maintaining all of the above. Nokia also earns quite a bit of royalties on patents they have accumulated over the years.

    • The networks division branched off and joined with Siemens networks division to become Nokia-Siemens. The main Nokia at that point was phones and research, though it's a bit confusing since they had gone with a grid based org chart.

      Oh yea, Nokian tires, but they branched off a long time ago.

    • One of their first products I recall was their sleek monitors, back in the day....
  • Finally we'll be able to play Angry Lumia game where one crushes obstacles with a Nokia phone. Oh wait this won't work with Windows Mobile phones, I am thinking Symbian and older...
  • His name is Pekka Rantala, not Pikka...
  • The former Rovio CEO is named Pekka Rantala, not Pikka Rantala. Despite being of one quarter Finnish descent I speak no Finnish, though I do understand that Pekka is not an uncommon given name for a Finn.
  • by bayankaran ( 446245 ) on Tuesday August 16, 2016 @12:52AM (#52709513)
    Alrighty then...angry birds dude reviving Nokia is like Donald Trump making America great again.
    • On one hand, you've got a simulation that throws birds through wood planks, bricks, and ice blocks. On the other you've got phones that were once able to withstand over 1000 pounds of force (I once drove over a nokia phone in an attempt to break it) and can survive 40 foot drops onto concrete without issue. This kinda sounds like a match made in heaven.

      Now they just need to develop a phone that splits into 5 lesser phones, a homing phone, and a phone that drops lesser bomb phones. Someone said wars will b
  • Just bring 1100 back.

    Only upgrades required

    1) Compatibility with newer SIM cards and current networks.
    2) Increase memory capacity.

    And we will blow your minds with the sales figures.

    • Also bring back the N900, Just upgrade specs to current standards

      • by Anonymous Coward

        For the love of God yes!
        I will buy a phone if it has
        - physical keyboard
        - root access to underlying os (not just a chroot)
        - FULL linux, as in access to the init system and an open package manager

        Bonus:
        - the "phone" is actually just installed packages
        - the radio driver has a published api for custom dialing apps

  • by roc97007 ( 608802 ) on Tuesday August 16, 2016 @02:28AM (#52709857) Journal

    I wish him the best of luck. Nokia got the royal shaft during their "partnership" with Microsoft, and it would be really nice to see them succeed again.

  • So they'll make the phones as frustrating to use as possible so you can then make them usable by buying level skips from their store?

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