theodp writes: Gizmodo and others are picking up on a Wall Street Journal story (Warning: may be paywalled) which reported that Facebook's failure to move the needle on diversity is all the more surprising because the social network awarded Facebook recruiters double points for a "diversity hire" -- a female, Black, or Hispanic engineer -- compared to the hire of a White or Asian male. Facebook declined to comment on whether this points-based system is still in effect. The WSJ also notes that Intel has paid its employees double referral bonuses for women, minorities, and veterans. The reward schemes evoke memories of gender-based (and later race-based) incentives offered for K-12 coding and STEM programs run by tech-backed Code.org (to which Facebook just pledged $15 million) and Google, which offered lower funding or no funding at all to teachers if participation by female students was deemed unacceptable to the sponsoring organizations. Facebook's efforts also seem consistent with the tech-backed Every Student Succeeds Act, which calls for increasing CS and STEM access to address a tech-declared national crisis, but only "for students through grade 12 who are members of groups underrepresented in such subject fields, such as female students, minority students, English learners, children with disabilities, and economically disadvantaged students." Hey, sometimes "every" doesn't mean "every!"