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United States News

Samsung Takes Out Full-page Ads on WSJ, NYTimes, and WaPo To Apologize For Note 7 Defects (theguardian.com) 98

Posted by msmash from the apology-in-print dept.
Samsung has taken out a full-page advert in multiple US newspapers to apologise for the faulty Note 7 phone, which has now been subject to a worldwide recall. From a report on the Guardian, shared by an anonymous reader:The advert in Monday's Wall Street Journal, New York Times and Washington Post, is signed by Samsung's North America chief executive, Gregory Lee. It offers an apology for falling short on the company's ambition to "offer best-in-class safety and quality. We will re-examine every aspect of the device, including all hardware, software, manufacturing and the overall battery structure," Lee wrote. "We will move as quickly as possible, but will take the time needed to get the right answers." The apology focuses on the Note 7, which was supposed to be Samsung's flagship extra-large phone until it was revealed that it had a dangerous tendency to overheat and catch fire.Earlier this month, ahead of Microsoft unveiling Microsoft Teams, rival app Slack also did a full-page ad, mocking Microsoft. Perhaps, these ads will keep newspapers afloat in the years to come.
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Samsung Takes Out Full-page Ads on WSJ, NYTimes, and WaPo To Apologize For Note 7 Defects More

Samsung Takes Out Full-page Ads on WSJ, NYTimes, and WaPo To Apologize For Note 7 Defects

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  • Batteries (Score:5, Insightful)

    by Mr. Droopy Drawers ( 215436 ) on Tuesday November 08, 2016 @12:22PM (#53238697)

    Allow your batteries to be replaced by mere mortals and all will be forgiven.

    • As even phones with replacement batteries were still overheating, the issue wasn't isolated to just the battery itself. Having a user removable battery wouldn't have solved the problem and the phones would need to be recalled. Perhaps after several months a new battery could be designed in such a way to be resilient to whatever was causing the problem, but there's no guarantee of such depending on the root cause, and it would still mean several months of consumers not being able to use their device.

      There

    • Allow your batteries to be replaced by mere mortals and all will be forgiven.

      Why do you persist in thinking this would have solved the problem? It wouldn't have solved or even mitigated this problem. 1) Even if the battery were removable you aren't going to remove it while it is actively burning. 2) If the problem were merely a bad batch of batteries it would have been an easy fix. 3) Having the battery being removable does not prevent combustion nor does it meaningfully slow the process. 4) Removable batteries introduces the problem of shoddy third party batteries which could

      • I don't. I do think this would have mitigated the problem though. It likely would have kept millions of phones from hitting the landfill. And, I know I won't buy a phone where I can't replace the battery. It doesn't have to be S5-Easy. But, it doesn't have to be glued to the backplane rendering several pieces broken simply removing it.

        • Re: (Score:2)

          by voss ( 52565 )

          If the batteries were replaceable Samsung could have just sent out new batteries via UPS.
           

      • Re: (Score:2)

        by voss ( 52565 )

        1) Most recalled devices never burned up
        2) Its not an easy fix if you cant remove the battery yourself
        3) See answer 1
        4) If the problem is a third party removable battery the manufacturer is not responsible.
        5) How much cost $5-$10???? and how come the less expensive phones all have removable batteries if the issue is cost????

      • - Unlock all/my bootloader.
      • - Include sd-card slots on all models.
      • - Restore/clear the Knox bit when factory firmware is loaded.

      • I'm going to have to save photos from a European trip on a smashed Galaxy Active in the near future. I would not be doing this if there was an sd-card. I am sorely upset that I will need a guitar pick and a new digitizer, and I am saying unkind things about the Galaxy Grenade line peddled by Samsung. These phones should not be sold.

    • Re: (Score:2)

      by voss ( 52565 )

      Thats why I just bought zte zmax. Not a top of the line phone by any stretch but affordable and the batteries are replaceable and cost $20 each

  • Comment removed (Score:5, Funny)

    by account_deleted ( 4530225 ) on Tuesday November 08, 2016 @12:30PM (#53238775)
    Comment removed based on user account deletion
  • Shouldn't they proactively apologize for every Samsung product that from now on explodes - be it the Note 7, the washing machines, and from yesterday's story, the J5? So that they won't have to keep updating the text of their public apologies?

    • They should. I don't think they have that much self awareness though.

      (not that most companies do)

  • It's interesting how the full-page newspaper ad still holds so much gravitas. Doing it in these papers will apparently reach about 5 million people upper-middle-class and financial types. Not a bad move for damage control.

    WSJ - 2,378,827
    NYT - 1,865,318
    WP - 474,767

    Total 4,718,912 average circulation.

    • Comment removed based on user account deletion

    • Yeah, but they'll have to spend an ADDITIONAL roughly $500k to reach them.

      • Yeah, but they'll have to spend an ADDITIONAL roughly $500k to reach them.

        Maybe next time they'll put that $500k to better use: Designing a battery charger that doesn't overheat their batteries!

    • It's interesting how the full-page newspaper ad still holds so much gravitas. Doing it in these papers will apparently reach about 5 million people upper-middle-class and financial types. Not a bad move for damage control.

      WSJ - 2,378,827 NYT - 1,865,318 WP - 474,767

      Total 4,718,912 average circulation.

      But they all use iPhones; so all they'll do is shrug and chuckle a bit.

    • Re: (Score:2)

      by hackel ( 10452 )

      I'm continuously shocked whenever I hear about how many paper newspaper subscribers there are out there. I want news journalism to succeed somehow, but I very much want paper to go away. It's horribly wasteful and terrible for the environment, not just for the paper but primarily for the ridiculous delivery infrastructure it requires and all of the carbon emitted by it. We really need to figure out how to get people to pay for digital journalism that is a level above the typical Buzzfeed drivel.

    • Publishing in newspapers has adds legal gravitas to what someone is saying. Foreclosures and all kinds of other legal proceedings are still published in newspapers to make public notification 'official'.
    • >> Doing it in these papers will apparently reach about 5 million people

      Well, if they just kept churning out exploding phones and flying washing machine lids they'd have the opportunity to reach many more.
  • Samsung has to show that it is a company on fire, that will next with a batch of products nothing short of explosive, which will no doubt do wonders to rekindle the fire in the hearts and minds of its customers.
    • Not to mention Samsung is already gearing up its launch for its next samsung galaxy. way too soon, i would wait for the phone fire issues to resolve itself before rushing to launch another model.

    • "..rekindle the fire in the hearts and minds and pants of its customers"

  • Is that the same Samsung that is currently being investigated for corrupting the president of South Korea. A president that is currently only supported by 5% of the country population. Those sameshit guys have it coming big way.
  • 800,000.00 per round, on that new rail gun. Just grab all the Samsung washers, Samsung phones, Throw the phones in the washers, set them on spin, fire them at the bad guys...LOTS cheaper!

    • Re: (Score:2)

      by EvilSS ( 557649 )

      800,000.00 per round, on that new rail gun.

      Actually that's not the rail gun, it's a 155 mm LRLAP cannon. The 800K is for the guided smart projectiles it's designed to use. The rail guns just fire metal slugs ballistically, like the naval cannons of old, but at a much, much higher velocity. Progress on the rail guns and the insane cost of the LRLAP is the reason the Navy is scrapping them. The Army has a system with similar capabilities to the LRLAP that "only" costs 70K per round. That system may be adoptable in the interim if the Navy decides it

  • They broke my jaw with their washer, and burned my hand off with their phone. But I forgive them. Jesus says we have to.
  • I bought a copy of NYT today and I put it in the pocket of my overcoat. After a few minutes I smelled something strange, and suddendly I realized that smoke was coming out of my pocket. If I knew about Samsung ad, I would have been enclosed the newspaper into a fire-proof box.

  • This is very likely going to work, and people are going to gobble up the Galaxy S8 or whatever they're calling it as they have done for years in the past, regardless of how inferior a product it might be. People, particularly U.S. Americans, have a remarkably short attention span.

  • I once joked to my (then) director of engineering that if I'd screwed up the analysis on a particular sensor mount, I would have to brush up my resume before they fired me. He looked me dead in the eye and said, "Oh, no - I won't fire you. I'll make you stay and fix it."

    Samsung - fix your shit, and I'll be back for the Note 8 (codename: Phoenix).

  • This issue of the Washington Post will be great for firing up the grill this Sunday!

  • I think anyone that still reads the WSJ in print was not the market audience for the Note 7.

  • confirme la psychiatre et psychanalyste Catherine Joubert (Déshabillez-moi chez Hachette Littératures, “Pluriel”, 2007). C’est un peu comme les pantoufles de vair de Cendrillon : une affirmation de notre part de princesse, une synthèse du style que l’on veut se donner. Nous vivons dans une société de poseurs, constate Nathalie Elharrar. Il faut être sa propre création, que la composition soit parfaite, assortie au portrait que l’on veut donne
  • Curso NR 10 online [institutosc.com.br] curso NR 10 curso NR 10 online

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