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Advertising Education Transportation Technology

Elon Musk Agrees To Hold Contest For Fan-Made Tesla Ads, At the Urging of a 5th Grader (adweek.com) 28

An anonymous reader quotes a report from Adweek: Elon Musk is well aware that Tesla's superfans love to make unauthorized commercials for the brand, given that Tesla doesn't make its own (and, given the power of word of mouth, doesn't really need to). But it has taken a fifth-grade girl to convince him to actually run a fan-made ad. "Dear Elon Musk, I'm Bria from Ms. Esparza's 5th grade class," she wrote to the Tesla founder in a letter that her father (a writer for InsideEVs.com) also posted to Twitter. "I have noticed that you do not advertise, but many people make homemade commercials for Tesla and some of them are very good, they look professional and they are entertaining. So, I think that you should run a competition on who can make the best homemade Tesla commercial and the winners will get their commercial aired." Within an hour of the Twitter post, Musk -- who apparently is as smart as a fifth grader -- brightened to the idea. "Thank you for the lovely letter. That sounds like a great idea. We'll do it!" he wrote. Two of the fan-made, cinematography-rich commercials mentioned in the report include the 2014 spot called "Modern Spaceship," and "Fireflies," which was directed by Parachute's Sam O'Hare. What's particularly neat about the "Fireflies" ad is that it was completely CGI.
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Elon Musk Agrees To Hold Contest For Fan-Made Tesla Ads, At the Urging of a 5th Grader

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