BrianFagioli writes: Today, Google released yet another open source project. Called "Guetzli," it is a JPEG encoder that aims to produce even smaller image file sizes. In fact, the search giant claims a whopping 35 percent improvement over existing JPEG compression. If you are wondering why smaller file sizes are important, it is quite simple -- the web. If websites can embed smaller images, users can experience faster load times while using less data. While Google didn't aim to improve JPEG image quality with Guetzli, it seems it has arguably done so. It is subjective, but the search giant surveyed human beings and found they preferred Google's open source offering 75 percent of the time. Smaller file sizes and better image quality? Wow! Google has done something amazing here.