Facebook is taking further steps to decrease the reach and prevalence of clickbait headlines on its social network. Facebook says it will target clickbait on an individual post level and not just by analyzing the bulk posts of a page. It will also look at two distinct signals: whether a headline "withholds information or if it exaggerates information separately." From a report: This should "more precisely" downplay the number of misleading stories cluttering your timeline, the social network says. Moreover, it's promising a more exacting approach when it looks at individual headlines. Until now, Facebook examined clickbait titles in a holistic way: it looked for both the exaggerated language ("you have to see this!") and deliberate attempts to withhold info ("eat this every day").