92200273 story Hulu Joins Netflix and Amazon In Promoting Royalty-free Video Codec AV1 (fiercecable.com) 134 Posted by msmash on Tuesday July 04, 2017 @02:04PM from the together-at-last dept. theweatherelectric writes: Hulu has joined the Alliance for Open Media, which is developing an open, royalty-free video format called AV1. AV1 is targeting better performance than H.265 and, unlike H.265, will be licensed under royalty-free terms for all use cases. The top three over-the-top SVOD services (Netflix, Amazon, and Hulu) are now all members of the alliance. In joining the alliance, Hulu hopes "to accelerate development and facilitate friction-free adoption of new media technologies that benefit the streaming media industry and [its] viewers."