Disney announced today that it will end its distribution deal with Netflix and launch its own streaming service in 2019. "The move is a real blow to Netflix, which secured a valuable streaming deal with Disney back in 2012 -- before streaming had really taken off," reports The Verge. "The deal only kicked into effect last year, so Netflix is barely seeing any benefit here." From the report: Netflix won't lose its Disney movies right away. Disney says it plans to cut Netflix off starting with the studio's 2019 films, and Netflix says it'll be able to keep all the Disney movies it gets through the end of that year. That means Netflix should be able to stream the next two Star Wars movies, but it'll miss out on the new trilogy's final installment. "We continue to do business with the Walt Disney Company on many fronts, including our ongoing deal with Marvel TV," said a spokesperson for Netflix. Disney's streaming service will be built off technology from BAMTech, the MLB-founded video streaming platform. Disney was already a major investor in BAMTech, and today it's making an even bigger investment -- of $1.58 billion -- giving it a 75 percent stake in the company. The acquisition still requires regulatory approval. The Disney-branded streaming service will be the "exclusive home in the U.S. for subscription-video-on-demand viewing," and will kick off with films including Toy Story 4 and the sequel to Frozen. "Original movies, TV shows, [and] short-form content" will be added to the service, and it'll be filled out with older movies from Disney and Pixar's catalog and shows from Disney's TV channels. The report also notes Disney plans to launch a streaming service exclusively for ESPN, targeted for launch early next year. "Disney is promising about '10,000 live regional, national, and international games and events a year,' with individual sports packages available as well," reports The Verge.