Medium is getting creative with how they're paying its writers. The San Francisco-based online publishing platform will determine how much an author is paid by how many claps a story receives. Claps are basically Medium's equivalent of a Like, and they recently replaced the "recommend" feature -- a little heart button at the end of each article. The Verge reports: The site wants people to send authors claps to show how much they enjoy reading each article. Now, those claps are actually going to mean something. Medium pays authors by dividing up every individual subscriber's fee between the different articles they've read that month. But rather than doing an even division between articles, Medium will weight payments toward whichever articles a subscriber gives the most claps to. It's not clear exactly how much each individual clap tips the scale, but you can be sure that writers will be asking readers to click that button. It's a pretty strange way to implement payments, since it relies on a really arbitrary metric that individual subscribers might use in really different and inconsistent ways. Time spent on page and whether someone shared an article probably would have been useful metrics by which to tell how much a reader enjoyed a piece, but maybe that makes too much sense for a startup in the middle of its second business model pivot. On the positive side, claps can help Medium surface content that people are enjoying and get it in front of more readers.
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