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Youtube Music Entertainment

YouTube Red is Having an Identity Crisis (digiday.com) 42

During an onstage conversation at Recode's Code Media this week, YouTube CEO Susan Wojcicki called YouTube Red a music streaming service -- first time any executive from the company has referred to YouTube Red as foremost a music service. From a report: This differs from comments that other YouTube executives have made in the past, including YouTube's head of global content Susanne Daniels, who last year described YouTube Red as a premium subscription streaming service that offers Hollywood-quality shows and movies.

Launched in October 2015, YouTube Red has always been positioned by YouTube as three services in one: It offers ad-free access to all of YouTube; it's a music streaming service that also gives access to Google Play Music; and it's consistently releasing original movies and TV shows, starring Hollywood talent and homegrown stars that users already subscribe to. Two years later, this has created somewhat of an identity crisis for the streaming service. As Wojcicki said in her interview, she sees YouTube Red as a music service. And she does not expect to spend billions of dollars on content to effectively compete with Netflix, Hulu, Amazon and others.

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YouTube Red is Having an Identity Crisis

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  • by TechyImmigrant ( 175943 ) on Saturday February 17, 2018 @03:04PM (#56143534) Homepage Journal

    YouTube Red is an ad removal service. You can watch YouTube, or you can pay and watch YouTube without the ads.

    • by Anonymous Coward

      One of YouTube Red's big features on mobile is the ability to play videos in the background, or with the screen off. That's aimed mostly at music listeners. YouTube could provide that basic functionality without a paid subscription, but that's YouTube's clever way of holding music listeners over a barrel without having to admit to record companies what's actually going on.

      A lot of copyrighted music unavailable on typical music streaming services slips through the cracks on YouTube. Basically it seems like u

    • Maybe they call it a music service because that's what people who have YouTube Red (or even just YouTube in general) are actually using it for. If you look at some of the play counts for popular songs on YouTube some are in the hundreds of millions. I think this has more to do with people just wanting to hear certain songs on demand rather than watching the actual videos though, and I suspect that's probably due to many streaming services not allowing that behavior in the free tiers which is what drove peop
      • I certainly use it for streaming music while I work. But I also watch a bunch of sciency, mathy and engineery channels that interest me. Since YT accounts for 90+% of the video and audio I watch and stream it was worth it to me to pay. The price is a heck of a lot less than other streaming services, works on a desktop and laptop which is what I have in front of me most of the time and there is indeed much foreign [youtube.com] niche music [youtube.com] content [youtube.com] that in the US is only available to me on YouTube even though it's widely p

    • by Anonymous Coward
      I thought it was a Porn service? ahh, right, that's RedTube my mistake...
    • Right, and it is as if a coffee shop said, "Well, we're mostly a donut shop" and somebody said, "oh noes! identity crisis!" or if a donut shop said, "We're mostly a coffee shop," and somebody said, "Oh noes! Identity crisis!"

      Of course, slashdot editors don't care that "identity crisis" doesn't mean, "admitted to being more than one thing," and it also doesn't mean, "said 5 words that were different than last years talking points."

      The key feature of an identity crisis, without which you can't possibly be hav

    • by ncc74656 ( 45571 ) *

      ...or you can run an ad blocker, use HookTube [hooktube.com], or use the Kodi YouTube add-on [kodi.wiki].

    • Several channels I used to watch have moved exclusively to YouTube Red. There's no option to see the content with ads.

  • The only reason (Score:4, Interesting)

    by H3lldr0p ( 40304 ) on Saturday February 17, 2018 @03:20PM (#56143642) Homepage

    I have YT:Red is because I subscribe to google music streaming. That's it. I wouldn't pay for it otherwise. I also suspect that this is the case for the vast majority of people who have the service.

    Which means, yes, YT:Red is indeed a music service.

    • Yeah, I sub for Google Play Music, mostly for listening in my car. The removal of ads on Youtube is nice but those Youtube Originals are garbage. I really can't stand watching most Youtube personalities and would never pay to do so.

    • From my perspective, I pay for YouTube Red and get Google Play Music as a free bonus. I watch a LOT of YouTube videos on my TV and not having to sit through the same boring commercials every time I start a new video was worth the $9.95/mo. Then I bought a Google Home device last year and got 6 months for free of both - it finally ran out and I'm back to having to pay for it. It is worth it, in my opinion. I don't stream that much music, so I wouldn't pay for just a music streaming service...
      • From my perspective, I pay for YouTube Red and get Google Play Music as a free bonus.

        Same for me, in reverse. I listen to a lot of music on various platforms and Google Play is worth it at 9.95/mo. When I found out I got YouTube Red for free, it just made it that much better. And it started with the free trial (I forget if it was 3 or 6 months) I got when I got a Nexus phone and Project Fi.

        The only thing I have to remember is that not everyone has YouTube Red. I write a music blog and the easiest way t

    • Solution: let them split the services: YT Red for music, YT Blue for original content, and YT Clear for no ads and offline viewing (included in the other subscriptions). And offer it overseas already!
  • RedTube? (Score:4, Funny)

    by scorp1us ( 235526 ) on Saturday February 17, 2018 @05:26PM (#56144290) Journal

    I'm not seeing how naming YouTube Red was at all a good idea given it's domain neighbors.

  • by bill_mcgonigle ( 4333 ) * on Saturday February 17, 2018 @06:00PM (#56144408) Homepage Journal

    The YouTube app userbase has asked for years for background playback, and there were even Xposed modules to enable that, but then Google decided that they could get $120/yr for this feature by bundling it with other stuff nobody seemed to want. It might just be the most expensive 'pro' upgrade in the App Store.

    Imagine the total worldwide energy savings from everybody who doesn't have it not leaving their screens on just to listen to YouTube. Google may say they're green with solar panels and carbon credit swapping, but where the rubber meets the road they don't put their money where their PR is.

  • Why would anyone pay for it when you can get any Youtube Red video for free by replacing the "you" with "red" in the url?
  • by Anonymous Coward

    I've have YouTube ted since I bought my Nexus 6P in 2016. I very rarely listen to the music either through Google music or YouTube red. I primarily have it because I hate YouTube ads which I primarily watch through my 65 inch LG tv. There existing content is so shit i don't watch it. I primarily use it to watch various documentaties and how to videos, the only thing YouTube is actually good for.

Give a man a fish, and you feed him for a day. Teach a man to fish, and he'll invite himself over for dinner. - Calvin Keegan