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One of the Worst Jobs in America: Responding To Irate Tweets From New York City Subway Riders (wsj.com) 98

Every day, the frustrations of New York City subway riders spew out in the form of 2,500 often profanity-laced tweets directed at the Metropolitan Transportation Authority. From a report: "Thanks @MTA for making sure we can't buy metrocards AGAIN," wrote @itzMzLori, 31-year-old beauty blogger Lori Tenn, who found her card machine closed. "I swear I f-ing hate y'all." The job of taking this vitriol -- and offering measured responses -- falls to the social-media team behind @MTA and @NYCTSubway. The two Twitter accounts for the agency that manages the New York City subway, bus and commuter rail system have more than two million often angry followers. "We're New Yorkers, we have thick skins, but we're human," said Molly Washam, an even-keeled 30-year-old. "We do sometimes gather around the monitor to see the meanest thing someone could come up with that day."

To stay calm, she said she does yoga, and recently tried a pottery class. Rampant subway delays and breakdowns in recent years are making the work more intense. A 2017 report by the New York City comptroller found weekday subway delays rose 83% between 2013 and 2016. The agency has begun a modernization plan to make improvements, including upgrading the signaling system and hiring more subway workers. New Yorkers' response to repairs? "Really @MTA, More of your Bs complications," wrote @MattMercadoNYC, rider Matt Mercado, 34, of the Bronx. "You pick Thursday AND Friday for these 'Required Repairs'??!?" "We know they might not mean everything they're saying," said Sarah Meyer, the MTA's customer-service chief. But, "I can't personally change the signaling system."

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One of the Worst Jobs in America: Responding To Irate Tweets From New York City Subway Riders

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  • Spoiled much? (Score:5, Insightful)

    by Train0987 ( 1059246 ) on Wednesday May 09, 2018 @11:31AM (#56581264)

    Anyone who believes replying to tweets, no matter how mean, even cracks the list of top 1,000 worst jobs has probably never had a job period. This is what all public relations people do. I also notice there's no mention of their taxpayer funded salaries and benefits.

    • 100% agree there. Reminds me of when someone tried to claim PTSD from twitter. Sure I'll give that PTSD can absolutely be caused by social situations... but the wonderful thing about twitter is it isn't even real time. You aren't on the spot, if you are just representing yourself, you can just walk away without any real concern, if you are representing a company... you can take a minute to grab a cup of coffee, remind yourself that they are angry about a situation of which you aren't responsible for, rather
    • Anyone who believes replying to tweets, no matter how mean, even cracks the list of top 1,000 worst jobs has probably never had a job period. This is what all public relations people do. I also notice there's no mention of their taxpayer funded salaries and benefits.

      Exactly. I was wondering why the fuck the subway system even needs a Twitter account to begin with. It has operated for many decades without it, and outages and maintenance work can be posted to a website. And no, that doesn't mean a website with a fucking comments section. It means an HTTP server that disseminates information, and does not require taxpayers to fund a fucking social media team.

      • by Rastl ( 955935 )

        I was wondering why the fuck the subway system even needs a Twitter account to begin with.

        I use Twitter to connect with the Denver public transit system. It's fast and they respond in very good time. It's convenient to type a quick message and be done with it.

        Elevator not working at a station? Tweet them. Train didn't show up on time? Tweet. Driver issues? Tweet. They respond to all of them and get more information as needed. All this in a public forum.

        Customer service is one of the actual good uses for Twi

    • by ranton ( 36917 )

      Couldn't agree more. If you think this job is tough try roofing or nearly any other construction related job. I did that for one summer and even growing up on a farm didn't compare. It is still a constant reminder of why I am blessed to have a desk job.

      • by Anonymous Coward

        If you think this job is tough try roofing or nearly any other construction related job.

        Interesting. Do you also think that mental illnesses are not real illnesses since they aren't physical?

        Don't get me wrong, I certainly love my desk job, but saying that a mentally-taxing job can't be tough just because it isn't physically-taxing, is just plain incorrect.

    • Anyone who believes replying to tweets, no matter how mean, even cracks the list of top 1,000 worst jobs

      I'm rather surprised that it's a job at all.

      • by dcw3 ( 649211 )

        Anyone who believes replying to tweets, no matter how mean, even cracks the list of top 1,000 worst jobs

        I'm rather surprised that it's a job at all.

        I'd prefer that they provide troll replies. "Don't like our service?...Suck it!", "Your train was dirty?...go lick the 3rd rail".

    • Anyone who believes replying to tweets, no matter how mean, even cracks the list of top 1,000 worst jobs has probably never had a job period.

      You know who has it even worse than whoever it is responding to these tweets? Every single person who has to actually USE the NYC subway daily. I visit from time to time, and the whole system is a mix of worn out cars, and the most horrible subway stations I have seen anywhere across the world. I feel really sorry for those poor bastards using any part of it to comm

    • by AmiMoJo ( 196126 )

      It's like manning the customer complaints line, but the whole world is listening in and can hear your every word.

  • Feedback is data (Score:4, Insightful)

    by JMJimmy ( 2036122 ) on Wednesday May 09, 2018 @11:31AM (#56581266)

    It may suck responding to them (a process that can likely be automated) but the feedback is important data points to analyze. The level of vitriol & number of complaints can help them figure out what problems need to be addressed.

    • by mjwx ( 966435 )

      It may suck responding to them (a process that can likely be automated) but the feedback is important data points to analyze. The level of vitriol & number of complaints can help them figure out what problems need to be addressed.

      This. We are nearly at the point with AI where such things can be entirely automated.

      Lets face it, tweets and other forms of social media are losing their impact. These days if you see a poorly worded, cliche ridden tweet with terrible grammar about a business (airline, train company, fast food), you know that it was done by some frothing-at-the-mouth manchild sitting alone in their flat in their underwear you know that it's exaggerated and that it shouldn't be given the time of day. Realistically we'r

  • Why even respond (Score:4, Interesting)

    by alvinrod ( 889928 ) on Wednesday May 09, 2018 @11:34AM (#56581304)
    Why even dignify any of it with a response. I suppose I can see Twitter being a reasonable platform for an agency to post announcements to so that the people who can't be assed to go to their website or read bulletins can get the information, but why bother to read anything someone tweets at them. That's just a waste of time.
    • by afidel ( 530433 )

      It's called customer service, sometimes you have to go to where the customer is.

      • Twitter is practically worthless for taking customer feedback. About the only thing you can get is useless praise or (as is the case here) unwanted abuse. If people have problems, direct them to a complain form where they can provide far more meaningful information about the nature of the problem. Take the first example: "Thanks @MTA for making sure we can't buy metrocards AGAIN," which might be useful if someone knew which machine they were talking about. Twitter's character limitations make it pretty usel
        • I disagree. Twitter when it has customer service is way more awesome than other forms. I've personally had a fantastic customer service experience with Comcast (of all companies) on Twitter after getting pissed as hell using phone, email, and chat support methods. The Twitter support was able to do a private chat, not in real time (i.e. in between meetings and such during the day), and help me get an internet plan I actually wanted vs the shit that got pushed on me by the phone support and the absolutely us

    • Yelling at brands is something people mostly did for catharsis at first, but since some companies started responding, users have developed the expectation that this is a valid customer service channel. I've actually got very prompt attention this way. It makes sense, because if your good customer service happens in a public space, it's also good PR.
  • Then what does that say about the millions of people who have to rely on the subway to get to their jobs?
    • Then what does that say about the millions of people who have to rely on the subway to get to their jobs?

      There's not much more to say about the millions of idiots who insist on living in a city so overcrowded that alternative forms of modern transportation are all but impossible.

  • agency maybe but City job where you can talk back to people. May one where it's very hard to fired and may even be union.

  • by b0s0z0ku ( 752509 ) on Wednesday May 09, 2018 @11:42AM (#56581384)

    Not even close... how about?
    (1) Train toilet cleaner
    (2) Parking enforcer, where people curse you in person, not online
    (3) Tech support rep
    (4) Hoarder house cleaner

    • Not even close... how about? (1) Train toilet cleaner (2) Parking enforcer, where people curse you in person, not online (3) Tech support rep (4) Hoarder house cleaner

      (5) Soldier

      (6) Hazmat cleanup

      about 1000 more ...

  • by Alascom ( 95042 ) on Wednesday May 09, 2018 @11:43AM (#56581394)

    >>"We know they might not mean everything they're saying," said Sarah Meyer, the MTA's customer-service chief. But, "I can't personally change the signaling system."

    This response from the MTA media chief defines what is wrong.

    When an organization like MTA creates a social media team, they need to empower them and integrate them with senior management and decision makers. What good is getting feedback from your customers if the people getting the feedback are not tightly integrated with management to ensure a good feedback loop.

    This isn't customer relations or even PR - its just creating a useless and pointless job. Customers might as well be tweeting to a wall.

    • don't worry, google just unvailed their phone call making AI... MS has been experimenting with twitter AIs (if they can just keep them from learning from trolls and becoming nazi's). It won't be long before they become as non human as my companies combination shredder/suggestion box.
    • I think the idea is to setup a punching dummy that the public can rage at. Once someone expresses their rage on social media they are less likely to do something more that would require an expensive response from the MTA, like actually fixing whatever it is that is broken.

      I know when I was in the military there was an annual workforce survey that was basically a joke. The survey had two purposes. First it served as an outlet for troops that were frustrated about something to think their voice was getting he

    • by khchung ( 462899 )

      What good is getting feedback from your customers if the people getting the feedback are not tightly integrated with management to ensure a good feedback loop.

      It is cheaper to hire someone to apologise to the customers, than to actually fix the problems so the customers stop complaining.

  • Every few years one of these stories comes up and this by far is the easiest/tamest of the worst jobs. The worst of these is those that are paid to review questionable content. The highly violent, disturbing content. I remember reading here that these employees often had PTSD from all the content they were reviewing.

  • "Worst job". "Replying to Tweets".

    Sheltered much ?

    Try what these guys do : https://www.youtube.com/watch?... [youtube.com]

    • by Anonymous Coward

      Thanks, but since this is a story about being offended by social media I'll just remark that I would like better if you people pasted the title of the video when posting a link, because I don't know where "8-qnZJWnJuI" leads to!

      I'm traumatized by the fear of offending you with this comment. Someone please give me a cookie please!

  • What plans are there to modernise the New York subway?

    Travelling around the world I see some modern subway systems, either because the were recently implemented or they decided that they needed to modernise, or fall apart.

    New Yorkâ(TM)s subway system feels outdated in many ways and the fact it manages to cope with so many travellers is impressive. The feeling I get of NYCâ(TM)s subway is one where they are so busy trying to prevent it falling apart that they canâ(TM)t even consider modernisin

    • That was discussed on slashdot last week I think. Basically: there are no plans to modernize it. There are barely plans to maintain it. The barrier to doing so is that it already exists underneath one of the largest and most stupidly regulated cities in the world, as opposed to being built sometime in the last century under a city where you can actually build things.
    • by Strider- ( 39683 ) on Wednesday May 09, 2018 @12:40PM (#56581842)

      Does anyone know what is keeping the system in its current state?

      Most likely, it's the typical American aversion to paying taxes. The reality is that you get what you pay for, and you don't get what you don't. It's just that simple. So, to pass balanced budgets and give tax cuts to the rich, the powers that be let the infrastructure deficit grow and grow, and leave the problem to the next generation.

      • by tomhath ( 637240 )

        Most likely, it's the typical American aversion to paying taxes.

        New York has a very high tax rate, including a Metropolitan Commuter Transportation District surcharge. The problem is the cycle of higher taxes cause people to demand higher wages, so the tax dollars aren't available for anything else.

      • With the number of rich cooperations in the city I wonder whether they would be open to sponsorships? Just imagine in exchange for a nicely updated station Microsoft, as an example, gets to have their name on it for two years?

    • by khr ( 708262 )

      Does anyone know what is keeping the system in its current state?

      Politics is a big part of it, who's going to pay for it. While completely inside New York City, it's controlled by New York State, so the money has to come from the state assembly and governor, who have to answer to the rest of the state outside the city, most of whom don't want their tax money going solely to the city.

  • If the job description doesn't include the words "pig shit lagoon" or "car accident victim," I'm pretty sure you can fuck off.
  • This is a job made for AI...
  • by khr ( 708262 ) <kevinrubin@gmail.com> on Wednesday May 09, 2018 @01:00PM (#56581992) Homepage

    To stay calm, she said she does yoga, and recently tried a pottery class

    And bicycles to work every day.

    • by dcw3 ( 649211 )

      To stay calm, she said she does yoga, and recently tried a pottery class

      And bicycles to work every day.

      They're especially good in a couple inches of snow, or a nice downpour.

  • If subway cards are cut off and you can not buy new ones that is a clear instance of freedom of speech being restrained and punishment by a government for speaking freely. not only should each person who has suffered such nonsense sue but there could even be criminal charges for those that approved of such a policy. The subways were nasty fifty years ago and they are still nasty. Among other things a restroom should be on each car. Some subway trips are an hour or more and if you ate something wrong t
  • @everyone: You don't like it? Fucking walk.

  • "We do sometimes gather around the monitor to see the meanest thing someone could come up with that day."

    Challenge accepted! Get ready to cry...

  • It's a good reason to not move somewhere that you have to rely on public transportation. Especially if that locality thinks it's a good idea to pay someone to respond to tweets and give those people no power to fix whatever complaint they're responding to.

    Delays are up 83%? No problem, we'll just respond to tweets instead of fixing whatever caused the delay in the first place.

    If the locality can't maintain their public transport system better than that then it ought to be encouraging residents to buy t
  • Nobody knows if you're a dog on the intertubes!

    Or that I only drove through NYC once
    Also, I don't know much about NYC except via novels, tv, web
    Even LESS about MTA

    Dog Nos they would be happier with a real dog
    Since I ain't a dog, I just type as one every now and then.
    Is this a great country or what?
  • Do:
      * fix the problems which irritate;
    DON'T:
      * try to persuade them shitty service is OK.

  • I got blocked by the dallas area rapid transit (dartmedia) twitter account for reporting a fist fight on the train. So I guess if nyc actually is responding that is a good thing.

"And remember: Evil will always prevail, because Good is dumb." -- Spaceballs

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