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Comic Book Publishers, Faced With Flagging Sales, Look To Streaming (nytimes.com) 249

Comic book publishers are facing a growing crisis: Flagging interest from readers and competition from digital entertainment are dragging down sales. Hoping to reverse the trend, publishers are creating their own digital platforms to directly connect with readers and encourage more engagement from fans. From a report: One of the biggest direct-to-consumer efforts is DC Universe, a platform from DC Entertainment and Warner Bros. Digital Studios that will offer streaming content, including original and classic TV series. DC Universe is "a huge opportunity" that offers "ultimate creative control," said Jim Lee, a co-publisher of DC Entertainment. "It allows you to look at wider adaptations of the source material."

[...] The Walt Disney Company, which owns Marvel Entertainment, said last year that it would create a streaming platform that would include Marvel movies like "The Avengers" and "Guardians of the Galaxy." Smaller comic book publishers are testing their own direct-to-consumer platforms. Image Comics, the publisher of popular titles like The Walking Dead and Saga, started a direct-to-consumer platform in 2015 to sell comic book subscriptions and apparel.

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Comic Book Publishers, Faced With Flagging Sales, Look To Streaming

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  • by Anonymous Coward on Sunday July 22, 2018 @04:05PM (#56991346)

    Hrm, seems like they could just stop pumping it full of SJW propaganda and sales would come back

    • by Luckyo ( 1726890 )

      Unlikely. It's much harder to build an audience than to lose it.

      Now that they have the reputation, they're likely fucked for a generation. They'll have to learn to live on the movie profits.

    • The comic store near me is thriving, but mostly because of the large adult section.

      Less than 25% is in the "Tank Girl-takeoff" style.

      But if you're both shopping there at the same time, I totally hope she laughs at you.

    • You are forgetting Stupid Juvenile Whiners tactics Rule #4.

      4. Never take responsibility

      Even worse is the SJW comic bookstore owners insulting customers when they ask if they carry a certain line of comics. /Oblg. #GetWokeGoBroke

  • Price, content (Score:5, Insightful)

    by harvey the nerd ( 582806 ) on Sunday July 22, 2018 @04:08PM (#56991354)
    Prices are a little high, even allowing for inflation.

    Content, thin mags where much content is hmmm to ugh.
    • They're pushing a 100 page comic for distribution at Walmarts [dccomics.com]

      I think the killer is the nerd economy just keeps getting worse. I see more and more people here on work visas and less opportunity for nerds. A lot of the nerds I know still making OK money are working 60-80 hours a week to do it. You don't have time for comic collecting when you're pulling those kinds of hours.
      • Of course you have time for collecting them. Now reading, that's another thing.

        But look on the bright side - if they haven't been read they'll be worth more when you're sacked for being over 40.

    • Re:Price, content (Score:5, Interesting)

      by Jason1729 ( 561790 ) on Sunday July 22, 2018 @09:37PM (#56992504)
      I logged in to say just this. In 1961 in the middle of the golden age of comics, a comic cost 10 cents and federal minimum wage was $1.15. (11.5 comics per hour).

      In 2018, the cover price of a DC comic (regular, plain old, non-special edition) is $3.99 and minimum wage is $7.25 per hour (less than 2 comics per hour). They are absurdly expensive today.

      Not to mention that I can buy an AAA video game a couple of year old on steam for the price of a few comics and get a heck of a lot more entertainment value for it. Comics today are about the worst rip-off possible in the entertainment industry.
  • SJW Mafia Tactics (Score:2, Interesting)

    by Kunedog ( 1033226 )
    After an extremely successful IndieGogo campaign, leftist comic book stores colluded to refuse carrying Jawbreakers, and to intimidate the publisher into pulling out:

    https://www.youtube.com/watch?... [youtube.com]

    https://www.youtube.com/watch?... [youtube.com]

    Something that readers clearly want is being denied to them by the SJW cancer in the industry.

    Comic book publishers are facing a growing crisis: Flagging interest from readers and competition from digital entertainment are dragging down sales.

    What a surprise that you'd deliberately ignore the elephant in the room.

    • was successful. The comic is widely available.

      What you're referring to seems to stem from an article Buzz Feed ran here [buzzfeednews.com] complaining that people who pushed for more diversity in comics were being trolled, harassed and threatened. Because everyone in the media likes to boil stuff down to a controversy they called the phenomenon "comicsgate".

      Pushes for diversity in comics have been going on since the mid-90s boom times. You can't pin the drop in sales on that because it's a nearly 25 year old movement
      • Re: (Score:3, Insightful)

        by samdu ( 114873 )

        You've managed to point out the lunacy of the SJW movement and its lack of necessity all in the same post, attempting to disprove either. You are absolutely correct in that comics have been diverse (actually, it goes back WAY past the 90s). The problem is that SJWs saw and see the medium as wildly homogeneous and lacking any diversity. So they felt the had to do something about it. What they did was replace classic characters Iron Man (to a black, female teenager), Hulk (to a young asian guy), Thor (to a fe

        • by rsilvergun ( 571051 ) on Sunday July 22, 2018 @07:06PM (#56992066)
          it's a small group of women running out of community colleges. It's blown out of proportion by right wing media out to make a boogie man (boogie woman?) to distract you from economic issues like wages declining as productivity raises.

          Even in as much as there's anyone seriously advocating for diversity they're doing it purely for economic reasons, usually either to reach new audiences for media they're selling or trying to bring in more workers to their businesses to drive down wages (re: silicon valley).

          Always, always, always follow the money.
          • Re: (Score:3, Informative)

            by Ol Olsoc ( 1175323 )

            it's a small group of women running out of community colleges. It's blown out of proportion by right wing media out to make a boogie man (boogie woman?) to distract you from economic issues like wages declining as productivity raises.

            My career was at one of the biggest Universities in the US, and while blown out of proportion to some extent, it isn't as much as you might think.

            The females who stayed could look forward to what we called the yearly promotion plan, and the rule was that anything that any woman considered sexual harassment was officially sexual harassment.

            Universities are run by their football departments and Gender studies departments. The Football because it brings in money, and the Gender studies department because

            • Universities are run by their football departments and Gender studies departments.

              Universities being run by the small department with no money! That's one of the most charming things I've heard on slashdot today.

        • Re: (Score:3, Insightful)

          by Ol Olsoc ( 1175323 )

          You expand a market by bringing in new people. NOT by kicking your existing market out and trying to replace it with a market that doesn't yet exist. Comics tried the latter. It's failing miserably.

          And how! This is what happens when entertainment industries take their marching orders from people who have ideology that can't handle anything but their own narrow views. It never works. And in this case, is tantmount to suicide.

          I have an idea. Maybe if we worked from a expansion outlook. There are a lot of popular female characters from a long time ago. I don't know of any gay characters, although there were rumors about Robin and Batman. We don't have to have a gay Green Lantern, or a Female Superman.

        • by CODiNE ( 27417 )

          I was checking out the new Captian Marvel storyline. The character was interesting, it had a lot of that young person not fitting in X-men sort of vibe. The strange thing was how she kept turning into this white blonde pre-existing character. Which actually brings up a whole other set of issues. Eh I liked it. Maybe they eventually make her into her own character without calling her Captian Marvel. Of course in the movies it'll be Calptain Marvel classic. They only really changed Nick Fury there and le

          • I think they went with a black Fury because Marvel Ultimate had a Nick Fury based on Samuel L. Jackson and the chance to actually cast the actor in the role was just too good a chance to pass up. Jackson has made a really good Fury, IMHO, and I'm looking forward to seeing him in his prime in Captain Marvel.
      • Yes, girls are a very desirable demographic. But the problem they faced, and failed to address, was how to attract that demographic while not alienating the existing audience in the process. They achieved exactly the opposite, they did not pull in new readers while at the same time making existing ones turn away.

        It's not an economic problem. Comics were pretty much inflation-adjusted stable until the 1970s when the price started to rise already, and there was no problem. Inflation-adjusted prices doubled fr

    • After an extremely successful IndieGogo campaign, leftist comic book stores colluded to refuse carrying Jawbreakers, and to intimidate the publisher into pulling out: https://www.youtube.com/watch?... [youtube.com] https://www.youtube.com/watch?... [youtube.com] Something that readers clearly want is being denied to them by the SJW cancer in the industry.

      Comic book publishers are facing a growing crisis: Flagging interest from readers and competition from digital entertainment are dragging down sales.

      What a surprise that you'd deliberately ignore the elephant in the room.

      Well, They are sayingStar Wars Solo Flopped because it had a while male lead. Far left political activists are just as racist, sexist, and can dredge up their own self validating excuses as well as the far right wingnuts can do.

      • by mvdwege ( 243851 )

        Really, that 'white male lead is the problem' meme started as fucking joke in progressive circles. I was there, I saw the first appearance of it, and I had to chuckle, as I just knew the screams of rage that would cause from the knuckle-dragging basement dwellers.

        As you just went on to prove. Thank you.

        • Re:SJW Mafia Tactics (Score:4, Interesting)

          by Ol Olsoc ( 1175323 ) on Monday July 23, 2018 @09:25AM (#56994270)

          Really, that 'white male lead is the problem' meme started as fucking joke in progressive circles. I was there, I saw the first appearance of it, and I had to chuckle, as I just knew the screams of rage that would cause from the knuckle-dragging basement dwellers.

          As you just went on to prove. Thank you.

          Problem is, every time the far left gets caught in some racist and sexist moment. it automagically becomes a joke

          But allow this knuckle dragger to go on here.

          We live in an age where one's commentary lives forever once on the internet.

          It is not remotely difficult to find examples of people claiming that white men are the problem a simple DDG search or Google search will provide examples - try it

          Huff Post White Men Of Academia Have An ‘Objectivity’ Problem https://www.huffingtonpost.com... [huffingtonpost.com]

          White males are a problem population, according to Saida Grundy of Boston U. https://www.thenewamerican.com... [thenewamerican.com]

          https://www.damemagazine.com/2... [damemagazine.com]

          Here's one that is an interesting read https://www.huffingtonpost.com... [huffingtonpost.com] Authored by a woman of African descent, it is both racist and has a kernal of truth in it.

          I'm bored now - you want any more do the work yourself.

          Are there people that are considered "white" who are obvious racists? Oh hell yes. And history is littered with their crimes.

          But yes Virginia, there are people of all races and creeds and political affiliations that are racist. "white" is considered a race. Men are considered a sex. Unless you are referring to medical issues that might affect one group over another like the issues fair skinned people have in tropical sunny environments to issues faced by people with dark pigmentation face with Vitamin D shortage in northern environments, referring to angry white men is the same as referring to angry black men.

          And y'all can deny you are racist just as well as the guy who likes to dress in bedsheets and burn crosses on the lawns of people they have identified by race.

          tl;dr version: The far left shouldn't make jokes that look and read exactly how they feel. If you make a "joke" that reads exactly how people who are serious racists write, you'll have to forgive people who look at your "joke" and believe you mean the same.

          • Comment removed based on user account deletion
          • Re: (Score:2, Troll)

            by mvdwege ( 243851 )

            Problem is, every time the far left gets caught in some racist and sexist moment. it automagically becomes a joke

            Funny. Every time a kerfluffle about sexism starts online it's you manbabies crying "bitches can't take a joke"

            Take your projection, and stuff it up your arse, you bigoted wanker.

            • Problem is, every time the far left gets caught in some racist and sexist moment. it automagically becomes a joke

              Funny. Every time a kerfluffle about sexism starts online it's you manbabies crying "bitches can't take a joke"

              Take your projection, and stuff it up your arse, you bigoted wanker.

              Do tell us more - Also consider posting as an AC - I do understand that you are racist and sexist - I am firmly in the middle, and you left wing kooks merely serve to entertain me. As do the Right Wingnuts, it's especially fun to see you at each other's throats.

              Sorry, but from a not idelogical perspective you are teh same thing as those you coonsider your enemies - A racist sexist bigot. Now get back to making me laugh sparky - it's raining here, and I'm stuck at the computer with the need to piss someo

      • by AmiMoJo ( 196126 )

        Who are "they"? Do you have a link to them saying this?

        All the reviews I have read say it flopped because it was not a very good movie.

        • Who are "they"? Do you have a link to them saying this?

          All the reviews I have read say it flopped because it was not a very good movie.

          I'm curious - is serviscope_minor a sock puppet of yours? Just noticed after I ignore that one's posts, you pop up. And there are some similarities, except he's much ruder, and fun to ignore.

          But I've seen a litany of reasons. But only a few touched on fan revolt.

    • After an extremely successful IndieGogo campaign,

      That's great! They're successful independents. They got enough money to do the thing they wanted to do.

      eftist comic book stores colluded to refuse carrying Jawbreaker

      Sounds like you're saying "I got money you have to like me now!!!"

      Those "leftist" comic book stores can carry whatever they like.

      https://www.youtube.com/watch?... https://www.youtube.com/watch [youtube.com]?...

      Oh good grief youtbe links. No thanks. I've sat through far too many videos by the sort of people wh

  • by Opportunist ( 166417 ) on Sunday July 22, 2018 @04:33PM (#56991422)

    Produce what sells and not what some loudmouths that never bought comic books (and never will) demand.

    Yes, it is actually that easy.

  • 1: They keep pissing off their established fan bases with needless changes, reboots, and retcons to appease the Butthurt Brigade.

    2: Comics are just too freakin' expensive per issue for the amount and quality of content you get.

    3: The barrier to entry is so low now that previously ignored but still decent talent can punch their own meal ticket. Unfortunately, that allows for a lot more total and utter shit to flood the pool. But that is less important than the ability to go it your own.

    • Re:3 Top Reasons (Score:4, Interesting)

      by SolemnLord ( 775377 ) on Sunday July 22, 2018 @05:52PM (#56991738)

      1: They keep pissing off their established fan bases with needless changes, reboots, and retcons to appease the Butthurt Brigade.

      Continuity is a mess at the best of times, crossovers universally suck, and having to understand a byzantine layer of backstory doesn't draw in new readers. Ignoring that constant growing readership (which is what the big two's shareholders are undoubtedly demanding) is a fool's game, established fanbases die. Either literally or they drift off. New readers are a necessity to keep comics alive, never mind thriving. The movies and TV shows are immensely popular, but not turning into monthly readers despite people loving the characters.

      Endless crises on infinite earths are eyerolling and infuriating, I totally agree. Trying to manage literally decades of continuity is also untenable. Long-term serialization is both awesome and slowly rotting away comics' strongest characters. I doubt there's a good solution available at all.

      2: Comics are just too freakin' expensive per issue for the amount and quality of content you get.

      Agreed. Personally I think getting rid of Diamond would help. Not directly or immediately, but ditching that fucking cancerous system would help out retailers and make publishers more immediately responsible to their customers which in turn would, at least, bring back realistic capitalist supply-and-demand. That's just a pet wish of mine, though.

      3: The barrier to entry is so low now that previously ignored but still decent talent can punch their own meal ticket. Unfortunately, that allows for a lot more total and utter shit to flood the pool. But that is less important than the ability to go it your own.

      Is this a strike against it? You honestly seem to be arguing both ways here. Lower barrier to entry means more opportunities for new blood. Yeah, there'll be dreck, but let's not pretend that lots of established players aren't shit or that there's no absolutely exquisite new talent on the scene. New writers and artists mean new stories and new readers. All that matters then is getting the best stories into everybody's hands.

      • That third one was in favor of the lower barrier to entry, with the caveat that it has the drawback of generating a bigger cesspool to sift through. But that freedom to go it your own more than makes up for it.

        In other words, "You take the good; you take the bad; you take them both...etc." :)

  • Comment removed based on user account deletion
  • Long ago. My ex and I bought loads of comics back in the 70’s when we first got married. Hitting 7/11 mostly I think. I still have them, some 9 long boxes of them. But as the 80’s rolled in, comics were getting to be too costly so we basically walked away. My local game store tried carrying them recently and stopped after 6 months or so, not because they weren’t selling but because the distributor wanted him to buy a lot more than his clientele were actually buying. Personally the comics w

    • Re:For me, price (Score:4, Interesting)

      by ConceptJunkie ( 24823 ) on Sunday July 22, 2018 @07:59PM (#56992230) Homepage Journal

      Yeah, I quit collecting comics (mostly Marvel) around 1992. They were too expensive for the value you got, and there were too many forced, artificial ways of driving sales without adding value (crossover stories that went on for dozens of issues, but went nowhere). When you're selling a product designed for kiddies and a professional thinks they're too expensive, you're doing something wrong.

      I miss comics, but everything I've seen and read about the industry since then makes me glad I quit.

  • The people who actually buy your product.
    Find out what they want and give them the plots and mythology, timeline, universe the customers want.
  • Comic Book Publishers, Faced With Flagging Sales, Look To Streaming

    So, like still images on Netflix or something?

    Or the frames will be album covers on Spotify?

    Methinks something unusual is being meant by "streaming", "comic books", or both here ..

  • 1. Study who is still buying comics and why.
    2. Create existing comic plots for them using the plots and characters they will pay for.
    3. Look who could be sold a comic with new plots.
    4. Create vampire, pirate (ship and treasure), billionaire, medicine comics for readers who want a different, modern plot style.

    That keeps existing plots. Decades of readers who buy comics enjoy a happy ending in the fictional universe they enjoy.
    Readers can find a new comic style with varied modern plots with their
    • What if they don't know how to write new plots, and when they hire professional writers to write plots, they hate them really bad and don't want to publish it?

      It almost seems as if most of them need to go out of business for a few years, so that it can re-grow as a green field that lets in ideas with a market.

      • by AHuxley ( 892839 )
        That should have the creative skills to do both. Create new content and keep their exisiting content to a great standard.
        Why the need to totally change what was selling and not invest in totally new content?
  • by Qbertino ( 265505 ) <moiraNO@SPAMmodparlor.com> on Sunday July 22, 2018 @10:45PM (#56992644)

    ... a bit of an anti-US rant but could you guys across the pond FINALLY PLEASE stop equating your frigging super-hero-comic-trash for "comics in general"? It is very annoying and it doesn't help that your keep repeating it.

    Franco Belgian / European comics - and Japanese / Asian comics - are doing excellent and the market for high quality grown up stuff is ever growing with small publishers popping up left, right and center all the time. I have to actively limit my time at the comic store these days lest I leave all my income there. In the last 3 decades the quality of available material has grown way beyond anything available in the US at measurable scale and it's safe to conclude that anyone living in the US probably has a very very limited view of what comics and grafic novels are and can be. ... So once again:
    Super hero comics are not comics in general. They are a very small fraction of comic genres in general and the quality of the material and the ever repetitive shite pulp publishers like Marvel and DC put out is bound to lead people getting fed up. This is no big surprise to anyone with a non-US perspective on comics. That US superhero trash doesn't sell anymore is actually a healthy reaction.

  • I just want to say that "The Avengers" are John Steed and Emma Peel. ("The New Avengers" John Steed and Tara King.)

    Marvel's superhero team is just "Avengers", without the definite article.

  • I rarely buy comics, but a few months ago a special issue came out that I did actually want to buy. It had 3 variant covers and I wanted them all. So I went to 2 different comics shops in my part of town. Keep in mind that I live in the suburbs of one of the larger metropolitan areas in the USA, so you can imagine how much worse things are if you live in a small town.

    The reality is that to protect comic book shops, publishers don't sell individual titles or subscriptions to some comics. Yes, I'm su
  • While the article mentioned Image Direct where you can subscribe to physical issues of their comics via mail, I'm actually more a fan of the fact that they will also sell DRM-free, high-res PDF, ePub, CBZ and CBR copies of their releases directly via their site, which for me is a much better offer than physical copies - I live in Europe so shipping would be killer, and since my fucking upstairs ex-neighbor managed to flood my home and especially the room I kept my books, comics, DVDs and CDs in twice I've g

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