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The Almighty Buck Businesses Data Storage Technology

Analysts Say We Are Headed For a Flash Memory Price Crash (techspot.com) 99

With the industry currently facing a very large surplus of NAND flash memory, analysts suggest we could see very significant price drops in SSD and even DRAM in 2019. They say to expect a price correction over the next several quarters. Techspot reports: Jim Handy, a market analyst with Objective Analysis, predicts that the flash memory industry is headed for a "downward pricing correction" in 2019, if not a full-on collapse. If prices crash, we could be looking at NAND prices as low as eight cents per gigabyte. At last week's Flash Memory Summit, Handy said that even without a full collapse, the downturn will be the biggest "price correction in the history of semiconductor products."

The Register reports that currently, NAND flash prices are hovering around $0.30/GB. A 66-percent dip would bring SSDs into a more competitive range to HDDs causing cannibalization leading to a downturn for some manufacturers like Seagate and Western Digital. Manufacturers could allocate more NAND to producing DRAM, but this, in turn, would result in an oversupply in that sector. If Handy's predictions pan out, the industry could be in for a 25-percent price reduction in NAND and a 75-percent drop for nearline/high-cap SSD's. This could result in significant stock valuation shifts for some manufacturers.

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Analysts Say We Are Headed For a Flash Memory Price Crash

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  • Wait a minute. (Score:5, Insightful)

    by Fly Swatter ( 30498 ) on Friday August 17, 2018 @06:37PM (#57147102) Homepage
    Are you saying the collusion is over?
    • Re: (Score:3, Interesting)

      by Kohath ( 38547 )

      It wasn't collusion. Moving production from planar to 3D NAND caused supplies to be limited as bit-demand was increasing. The transition to 3D NAND is set to be largely complete, but bit-demand isn't accelerating at current price points.

      Supply will increase, prices will drop, bit-demand will go way up. Prices will stabilize. NAND storage for all at reasonable prices.

      Margins at producers will fall, but not far enough for long enough for them to intentionally idle production.

      • by rtb61 ( 674572 )

        IBM was not stupid and sold it's hard disk drive division at the right time, not only will it kill hard disk drives but also optical drives. In terms of form factor and reduced sales cost, even for typical media content, the tiny form factor of flash ram versus optical storage media, plus digital delivery on top, will kill optical storage media, numbers will drop to low. It was inevitable, just greed and patents kept the price artificially high. This of course is sick psychopathic behaviour as flash ram is

    • If you've been building/buying computers for a while, you've seen numerous cycles of high/low memory prices. It's not collusion. It's simply production lagging as it tries to match changes in demand [chegg.com].

      Those without the math background to understand differential equations and harmonic oscillation don't understand why a phase shift should exist, so incorrectly attribute it to collusion all the time. Yes sometimes it's collusion. But even in the complete absence of collusion, it will still happen.
      • There is collusion as well. At any point the manufacturers could scrap their timelines and go directly to retooling for the their most advanced and highest density technologies, they don't. Instead they give ground inch-by-inch in a tug of war with their competitors. This isn't surprising, you don't dump out your latest generation tech at 1000x the density when you can make dozens of small increments in between and your competitors don't have anything on their roadmaps dramatically better. It isn't so much
  • Finally! (Score:2, Insightful)

    by DatbeDank ( 4580343 )

    Looking forward to spending under $100 for a 1tb 2.5inch laptop drive. I'd also like to get a nice fat 512gb m.2 chip as well.

    I can't justify their current prices. It was only a matter of time for the prices to drop. A collapse is a good thing!

    • Looking forward to spending under $100 for a 1tb 2.5inch laptop drive.

      Sata 2.5" is dying fast, nearly all new designs are M.2. Faster, better. Desktop PC and enterprise will be the last island.

      • by tepples ( 727027 )

        That and replacing the HDD shipped in a laptop whose motherboard has a SATA port but no M.2 slot.

      • Sata 2.5" is dying fast, nearly all new designs are M.2. Faster, better. Desktop PC and enterprise will be the last island.

        SATA is much more universal than M.2. I like drives I can freely move between my desktops/servers and laptops. This was a welcome change from IDE/PATA, where smaller drives had smaller connectors, so you'd need adapters to put a 2.5'' drive into a desktop, for instance. I'm used to building small and silent Mini-ITX machines, and I've seen too many unnecessary distinctions between "large" desktop/server and "small" laptop/mini hardware.

        I understand the benefits of newer tech, for example my latest laptop

    • Looking forward to spending under $100 for a 100tb m2 laptop drive.
    • by tlhIngan ( 30335 )

      Looking forward to spending under $100 for a 1tb 2.5inch laptop drive

      Won't happen. At the "Crashed" price of 8 cents a GB, 1000GB is $80. Given markups and profits, that would be at best, around $150-$200.

      And generally speaking, it's not likely to crash. If they can predict a crash a year ahead of time, then manufacturers will scale back their production. Prices might drop a bit, but not to the extremes of a quarter the price.

      This is especially so as memory makers have a company that they basically hire to

  • Demand for flash storage will be very high if flash storage becomes very cheap. Equilibrium won't be at a very low price.

  • While Flash has been steadily dropping in price for the past decade, DRAM has been jumping in price, nearly quadrupling over the past two years. If a Flash price crash will cause fabs to switch over to DRAM and bring those prices down, I say it can't happen soon enough.

    • Re:DRAM needs it (Score:4, Interesting)

      by Kohath ( 38547 ) on Friday August 17, 2018 @07:08PM (#57147232)

      Fabs mostly can't switch over to DRAM production. They aren’t technologically similar. And there are only 3 DRAM producers versus 6+ flash producers. Barriers to entry for competitive DRAM production for new producers are astronomically high.

      • ... that's not what TFA says (I know, reading the articles? On Slashdot?). Planar flash and DRAM are similar enough to be switched easily, about as easily as CPU fabs switching from one design to another on the same node. 3D flash is another story, but there's still several planar flash fabs running, which (being the least cost-effective flash fabs) would almost certainly switch to DRAM if the price for flash crashes.

        • Re:DRAM needs it (Score:4, Interesting)

          by Kohath ( 38547 ) on Friday August 17, 2018 @08:01PM (#57147466)

          I disagree with TFA on that. The 3 DRAM makers have shown a very rational approach to increasing DRAM production — they try to prevent oversupply and keep margins up. They don’t have an incentive to change, and even if they did, the new generations of DRAMs are technologically very challenging to make, and DRAM bit density isn't growing very fast.

          SK Hynix just announced they are spending $3B on a new fab:
          https://www.anandtech.com/show... [anandtech.com]

          If NAND is in vast oversupply and it's reasonable to simply convert NAND production to DRAM, then why build new fabs? Answer: because the combination of those two things isn't true enough to make that decision economical.

          • "The 3 DRAM makers have shown a very rational approach to increasing DRAM production — they try to prevent oversupply and keep margins up."

            Which is good for nobody... including them. Producing and selling twice the product for the same profit is neutral for the manufacturer and twice as good for absolutely everyone else (except their competitor).
            • by Kohath ( 38547 )

              It's cool that you have more insight into what's best for those companies than all the people involved in making decisions there. It must be frustrating to be so smart and have all the answers regarding a subject where you have absolutely no direct involvement or experience.

              • "It's cool that you have more insight into what's best for those companies than all the people involved in making decisions there. It must be frustrating to be so smart and have all the answers regarding a subject where you have absolutely no direct involvement or experience."

                In other words you have absolutely no logical rebuttal to my argument and therefore you attack me. The messenger has no logical impact on the validity on argument, the validity of the message is independent of any qualification or lack
                • by Kohath ( 38547 )

                  You should write the CEOs of these 3 companies a letter explaining what they are doing wrong and how things will be better if they do it your way. Maybe they will put you on the board of directors.

                  • Or I could do something more likely to be effective and seed ideas among a wide and influential technical audience.
  • Meanwhile (Score:2, Interesting)

    Spinning platter drives have been the same price per Gb for a decade.

    • Re:Meanwhile (Score:5, Informative)

      by Tough Love ( 215404 ) on Friday August 17, 2018 @07:35PM (#57147354)

      Do you always post nonsense to the internet without 10 seconds of research? Hard Drive Cost per GB Over Time [backblaze.com]

      • Nearly flat for half a decade, my mistake.

        • So in the world you live in, dropping from $.06/GB to $.025 is "flat". Or maybe you have issues admitting an error. Combined with overestimation of your own knowledge and a trigger posting finger, it's a kooky cocktail of intellectual sludge.

          • It's pretty flat compared to the increased density the manufacturers have actually produced, only to then deploy it at rape the enterprise level pricing.
    • by dohzer ( 867770 )

      They've also not been found in any of my computers.

    • I couldnâ(TM)t disagree more. 13 years ago a commercial spinning-platter 158T array was nearly a million beans, and a project I was in offsited (but never expected to use) an essential 30T of that array into a small beige box cluster for about a kilo buck per terabyte.

      Now I can buy 6T for $110. 30T is $500-600.

      The descent is less steep than a generation ago, but the physics are harder. And youâ(TM)re nuckin futz to say pricing has been stagnant over 10 years.

  • The fewer moving components that are put in computers the better! I still remember reading posts on /. which declared the price of FLASH storage would never drop below the price of HDD storage. I'm looking forward to the world of solid state storage everywhere.

  • While I welcome the thought of RAM and Flash dropping in price significantly, they have a long way to go to catch hard drives in terms of $/TB. Bits stored on SSDs are still about 10x more expensive. Even if they fall to where they are only twice as expensive, you still would not see a mass migration of all those petabytes of data stored around the world to them. If the price drops, I will likely buy more RAM and SSD space. I would love to put 64 GB of RAM and a 2 TB SSD in my next build without breaking th
    • Re: (Score:2, Informative)

      by Anonymous Coward

      The problem with Flash storage is not only price. It's also data retention time. The times where unpowered flash was holding data for 10 or more years are long gone.

      How long can a current SSD hold the data without power? I can take an old HD from my stack, power it up after 2 or more years and still read the data from it. Can you do the same with a current SSD?

      Or could it mean that if you don't power up your computer for a month or two will already have you lose data?

  • ...if spinning rust disappears from the market!

    Harvest 'em while you can. Get a crate of dead drives from the local recycler, and strip all the magnets. You'll be telling your mystified grandkids about the glory days when incredibly-powerful magnets were just free for the taking, for anyone willing to wield a screwdriver.

    About 2 years ago, when I started putting 480GB SSDs in things, I commented that I'm probably never gonna buy another spinning drive in my life. SSDs are at the point where they can meet my

  • Odin bless capitalism!

    Ferret

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