YouTube King PewDiePie Surrenders Crown To Indian Record Label T-Series (bloomberg.com) 92
YouTube is about to crown a new king. T-Series, one of India's largest record labels, will become the most-subscribed channel on the world's most popular video site in the next couple weeks. At the beginning of the year, the company had 30 million fans, fewer than half of the following for No. 1 PewDiePie, the Swedish video-game geek and jokester whose real name is Felix Kjellberg. From a report: The company's ascent has shocked the tight-knit community of online personalities, prompting some to rally behind PewDiePie and delay T-Series' ascent. While claiming the most subscribers on YouTube is largely a symbolic achievement, and the company already has the most monthly views, the end of PewDiePie's five-year reign is a watershed moment that reflects important changes as internet use gets more global.
More than half of the 10 most popular channels on YouTube in terms of monthly views are from outside the U.S., and many of them belong to professional media companies. YouTube's previous champions have been young, male amateurs like the video blogger Ray William Johnson and comedy duo Smosh. But after years as a mostly Western site for pranks and cat clips, the Google-owned company has lured most of the world's largest media giants to the site, blurring the line between professional and amateur. Further reading: Who Rules YouTube? Swift? Bieber? Nope. It's T-Series, a Record Label in India.
More than half of the 10 most popular channels on YouTube in terms of monthly views are from outside the U.S., and many of them belong to professional media companies. YouTube's previous champions have been young, male amateurs like the video blogger Ray William Johnson and comedy duo Smosh. But after years as a mostly Western site for pranks and cat clips, the Google-owned company has lured most of the world's largest media giants to the site, blurring the line between professional and amateur. Further reading: Who Rules YouTube? Swift? Bieber? Nope. It's T-Series, a Record Label in India.
Re: (Score:2, Interesting)
Seriously?
Who the fuck can even bear to listen to more than 30 seconds of that crap??
High pitch clanging....man, just hurt my ears.
I guess it is some form of music, but wow...that is just weird and bad.
Maybe someone needs to go to India and turn them onto the blues or something more akin to real music.
Re: (Score:1)
Re: (Score:3, Interesting)
Are you talking about the Indian Music channel or PewDiePie?
If it is the Indian Music channel, you need to realize what we as a resident western hemisphere recognize as music is based on notes which are based on the 8 note scale, with a total of 12 chromatic notes. Eastern Culture music doesn't need to follow the same Evolution of music theory. Oddly enough once you de-program yourself for what you grew up thinking is music, you are able to enjoy and appreciate eastern style of music as just as pleasant as
Re: Dear YouTube... (Score:4, Insightful)
Last Century Western Culture propagated the earth. Bringing a lot of good thing and bad things as well. Given equal access younger people will gravitate towards newer music. Hence when you normally ask a person when was the Golden age of music, you can normally get a good ball park of their age.
The New stuff today isn't any more crap then the music made 200 years ago. However over time, all the junk music had been removed from our history.
If you listen to a Pop Station it plays music of the last 5 years.
If you listen to a contemporary station you get 10-15 years of music.
If you listen to the oldies stations They cover 30 years of music.
If you listen to the "classical" stations you often get about 300+ years of music.
The idea that "Classical" (I quote it because they often span well beyond the classical period of music) is far superior then what is new, is actually false, We just are able to pick a selection of the bests of the best over 300 years. While the Pop station is playing the best of the last half decade.
Now much traditional Eastern Music which doesn't use the western scale is very musical, once you get in tuned to its pattern then you can recognize it as music and not as noise. You don't have to like it, but you shouldn't be judging it, if you really didn't try to understand it.
Re: (Score:1)
Re: (Score:2)
Indian classic music [wikipedia.org] traditions use a similar 8-note, 12-chromatic note format as Western music. There are usage variations, but the mathematical fundamentals are same.
Re: (Score:1)
I agree, it's horrible. But then so is PewDiePie. He's a moron. Apparently shit reigns supreme on YouTube.
Popular != good (Score:1)
Wish YT would create a site just for the labels and multinational broadcast corporations, spin it off, and leave YT proper for the small guys. You know, people who actually make music and interesting stuff, and have jumped through YT's hoops for the past several years to avoid demonetization. The small guys deserve fame (and a decent check.) Bollywood rockers need their own Desi-Starz or whatnot site.
Re: (Score:2)
Maybe someone needs to go to India and turn them onto the blues or something more akin to real music.
> = " Oh, I went to a page from another culture than my own and I did not like what I saw, why can't they just adapt to MY culture."
I don't understand Indian music either, but I do at least understand that I don't understand.
Re: (Score:2)
Someone. Usually it turns out to be many people, while also being a small fraction of humanity too.
Everything is obscure or weird; this is what the "long tail" is about. If you add up the top 100 youtube channels, there's still a good chance that not a single one of them will be about anything that you have ever heard of or that you would like even if you checked it out. And that's not an attribute of you; the same would likely apply to anyone. Your father's
Re: (Score:2)
And before anyone points out that Indians are poor, and fewer have access to internet than those in America...
That's true, however India is coming up in the world, so the number of I
Re: (Score:2)
What's wrong with curry?
oh noes! (Score:3, Funny)
YouTube's previous champions have been young, male amateurs like the video blogger Ray William Johnson and comedy duo Smosh.
Male?? Well we can't have that!
More than half of the 10 most popular channels on YouTube in terms of monthly views are from outside the U.S., and many of them belong to professional media companies.
Thank you, professional media companies, for saving us from ... shudder ... male amateurs!
Re: oh noes! (Score:3)
Re: (Score:1)
Chess! (Score:2)
Agadmator will surpass them all in the end.
Re: (Score:1)
Re: (Score:1)
And he'll do it by reading out the moves.
Re: (Score:2)
And he'll do it by reading out the moves.
And saying "Hello there!"
Re: (Score:1)
I enjoy his channel - he works hard at it and does a good job, but he's not a great analyst.
Re: Frankly (Score:2)
Not surprising (Score:2)
Troll ? (Score:2)
Slow news day? (Score:5, Funny)
Re: (Score:2)
Seriously, why? Who cares.
Because ... well, because ... non-Americans replacing Americans! On YouTube! Important!
And ... big media companies replacing male amateurs! Because ... er, not male or something?
Re: (Score:2)
So what? Yes, the channels I visit have maybe 100k subscribers. Maybe 200k. Some even less than that. Do they no longer exist now that T-whatever is the biggest channel? Do I have to watch their stuff now?
Calm down, relax and ignore it.
Re: (Score:2)
If you are talking to me, then you missed the sarcasm.
It's not newsworthy, and I am ignoring it.
(And making fun of those who think that it is important.)
Re: (Score:2)
Ok, we're in agreement... discussing with you is no fun.
I'll go find me a flat earther.
Re: (Score:2)
Re: Slow news day? (Score:1)
A Swede is American?
Re: (Score:2)
I thought it was interesting enough to read the summary and look to see what people are saying in the comments about it.
So I guess I care.
Re: (Score:2)
I want to make a joke about China users taking the lead once the state sponsored Mao Now! channel launches, but obsession with the little red books isn't what it once was.
Re: (Score:2)
Seriously, why? Who cares.
PewDiePie
Some don't realize about T Series (Score:5, Insightful)
In India when you purchase a device, it has its pre-installed apps as most things do. Difference is it is the app pre-installed is also presubscribed to India news aggregator T Series.
So even if you don't want to, all devices purchased in India are pre subscribed to T series and the app cannot be uninstalled without rooting it.
that's why it has the numbers. Their population 9s forced to be subscribed to that channel unless they root the device which is illegal there.
Re: (Score:2)
So, in other words, it's like the cable providers that claim so-and-so-many people use their cable TV when the only reason these people have that cable TV subscription is that internet bundled with it is actually cheaper and faster than internet alone?
Re: (Score:2)
Neither. I just have this ad here that says just that. With the higher tier internet only available as a bundle with cable anyway. As if you only need more than 20/2 if you also watch cable TV for some odd reason.
Re: (Score:1)
I was about to ask the question how many of those were actual subscribers, compared to the number of bots, scammed and/or forced subscribers. I'd say that app falls in the latter category. I wonder how long it will take Youtube to smell the coffee and issue bans.
Huh? (Score:2)
Re: (Score:3)
Google tseries and auto subscribe or forced subscriptions
In India users get autosubbed to tseries news aggregate
they have a partnership with devices sold in their country
It's all artificial inflated numbers.. How ebay can claim millions of users use their app when their app is forced onto Android devices. India is more nefarious and there's a lot of debate ongoing about not only being forced to buy a device with pre-installed apps but now in India being auto subscribed to certain news aggregates. Similar to
Re: (Score:2)
Who cares (Score:2)
Who cares
Observation (Score:3, Insightful)
Popular nonsense is irrelevent (Score:3)
The University of YouTube still delivers excellent education on a wide variety of subjects ..
I'm currently watching card magic tutorials, but in the past I've watched
Graduate-level physics
Welding
Knifemaking
Glassblowing
Gunsmithing
And many more
I prefer learning over most "entertainment"
Re: (Score:3)
The University of YouTube still delivers excellent education on a wide variety of subjects I'm currently watching card magic tutorials, but in the past I've watched ..
Graduate-level physics Welding Knifemaking Glassblowing Gunsmithing And many more
I prefer learning over most "entertainment"
And that combination's probably got you on some terror watchlist somewhere, too
The great thing with internet celebrities (Score:2)
and their followers - as with reality-TV participants and fans - is, when someone mentions them, people with more than 2 brain cells immediately know whom not to interact socially with. They're a great way to out idiots who must be avoided at all costs.
Symbolic achievement (Score:2)
the most subscribers on YouTube is largely a symbolic achievement
This is an understatement, as the views from all videos from media company (with hundreds or thousands of content creators) isn't comparable to the views from content that is largely generated by a single person. It's like comparing one artists views to all views on VEVO channels.
I feel like I'm winning the internet... (Score:2)
Re: (Score:2)