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Plastic Water Bottles, Which Enabled a Drinks Boom, Now Threaten a Crisis (wsj.com) 271

Bottled water, which recently dethroned soda as America's most popular beverage, is facing a crisis. From a report: A consumer backlash against disposable plastic plus new government mandates and bans in places such as zoos and department stores have the world's biggest bottled-water makers scrambling to find alternatives. Evian this year pledged to make all its plastic bottles entirely from recycled plastic by 2025, up from 30% today and among the boldest goals in the industry. Executives at parent company Danone hope the move will help it regain market share and win over plastic detractors who are already pressuring the makers of straws, bags and coffee cups.

There's a big problem. The industry has tried and failed for years to make a better bottle. Existing recycling technology needs clean, clear plastic to make new water bottles, and bottled-water companies say low recycling rates and a lack of infrastructure have stymied supply. Danone, for its part, is betting the reputation of its flagship water brand on a new technology that claims to turn old plastic from things like dirty carpets and sticky ketchup bottles into plastic suitable for new water bottles. [...] Bottled-water sales have boomed in recent decades amid safety fears about tap water and a shift away from sugary drinks. Between 1994 and 2017, U.S. consumption soared 284% to nearly 42 gallons a year per person, according to Beverage Marketing Corp., a consulting firm.
Further reading: Microplastics Found In 93 Percent of Bottled Water Tested In Global Study, and Amazon Wants To Curb Selling 'CRaP' Items it Can't Profit On, Like Bottled Water and Snacks: Report.
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Plastic Water Bottles, Which Enabled a Drinks Boom, Now Threaten a Crisis

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  • Easily solved (Score:5, Insightful)

    by Kokuyo ( 549451 ) on Thursday December 27, 2018 @01:10PM (#57866826) Journal

    Use a deposit. Every can costs you 50 cents more which you'll get back upon return.

    Works like a charm in other countries.

    We Swiss are even dumb enough to recycle without deposits, silly us.

    And if worse comes to worst, use aluminum cans! Beverages taste better from those anyhow...

    • Re:Easily solved (Score:4, Interesting)

      by pgmrdlm ( 1642279 ) on Thursday December 27, 2018 @01:16PM (#57866870) Journal
      And if worse comes to worst, use aluminum cans! Beverages taste better from those anyhow...

      When there is a disaster, the beer companies will switch over to water so that they can assist the disaster victims. And yes, they use aluminum cans.

      https://www.nydailynews.com/ne... [nydailynews.com]
      • Good thing. Last thing anybody wants during a disaster is terrible can beer.

      • by Nidi62 ( 1525137 ) on Thursday December 27, 2018 @01:32PM (#57867000)

        And if worse comes to worst, use aluminum cans! Beverages taste better from those anyhow... When there is a disaster, the beer companies will switch over to water so that they can assist the disaster victims. And yes, they use aluminum cans. https://www.nydailynews.com/ne... [nydailynews.com]

        Switch over? Isn't most mass produced American beer basically water anyway?

        • Isn't most mass produced American beer basically water anyway?

          It doesn't matter, because we drink it so cold that we can't taste it.

        • Switch over? Isn't most mass produced American beer basically water anyway?

          Yes but it can't be drunk by minors. Also you're ignoring the profit motive. It gives American breweries a chance to save costs because when they go through they 15 step process of making beer, they start at step one (fill the hopper with water) and then just jump to step 15 (pour in bottle).

    • We tried to give away water in aluminum cans after Hurricane Katrina. Everyone wanted one as a novelty, but no one wanted to drink it. Too much of a metallic taste to the water.
      • Re:Easily solved (Score:4, Interesting)

        by Mashiki ( 184564 ) <mashiki@gmail.cBALDWINom minus author> on Thursday December 27, 2018 @02:22PM (#57867278) Homepage

        You don't have a metallic taste if they're coated. That's a failure of bottling and design.

        • Coated with hormone affecting BPA plastic? Mmm.. Hormone affecting BPA plastic.
          • by Mashiki ( 184564 )

            Coated with hormone affecting BPA plastic? Mmm.. Hormone affecting BPA plastic.

            What do you think they use inside canned food these days? I'll give you a hint, but it wasn't BPA plastic. Not even back in the 1800's.

      • BTW, the water was canned by Anheuser-Busch. They turn their beer canning line on to can water to support emergencies. So, I guess they are the same cans they use for beer, just without labels.
    • Re:Easily solved (Score:5, Interesting)

      by kackle ( 910159 ) on Thursday December 27, 2018 @01:37PM (#57867034)
      Mod up. The feedback loop is small, and therefore, more effective. In our area, this worked well in the 1980s (and beyond) when the glass soda bottles were washed at the factory and (*gasp*, zOMG!) reused.

      A story comes to mind. As a kid, we'd hang out and buy candy at the nearby 7-11 convenience store. My friend pointed out that there were two bottles in the dumpster. Naturally, I dove into the garbage to return the bottles for the deposit money. After the lady behind the counter informed me that they didn't accept that particular brand, I walked back outside to find my friend laughing at me because he had just tried 5 minutes earlier.
    • Do you have very easily accessible bottle deposit redemption facilities - as easily accessible as the bottle sale facility?

      Japan does not do deposit, but does have an empty bottle container attached to most vending machines. You don't have to carry your empty bottle far before you can dispose of it.

      In most countries with a deposit scheme, it's not easy to get your deposit back. If you buy a drink in most shops in, say, Helsinki, you can't return it there for a deposit. Similarly in Denmark - only larger sup

      • Re:Easily solved (Score:5, Interesting)

        by ShanghaiBill ( 739463 ) on Thursday December 27, 2018 @02:34PM (#57867354)

        Japan does not do deposit, but does have an empty bottle container attached to most vending machines.

        Japan has a weird cultural taboo of drinking or eating while walking.

        So when they buy a drink from a vending machine, they will stand there by the machine while they consume it, then drop the empty container in the bin.

        In normal countries, people will retrieve the drink from the machine and walk away with it. So the attached bin will be of little use.

        • I walk away from the vending machine in Japan (gaijin superpowers), but still take advantage of this and will use the bin of a later vending machine (I at least make an effort to find one that sells the same drink) or a convenience store. Japan has another big difference from North America: almost no public trash cans, resulting in recycling being easier than discarding in trash.

          Metro-North railroad seems to have stolen this idea from Japan; many suburban stations have a paper/can/trash "recycling center"

      • Re:Easily solved (Score:5, Interesting)

        by fatwilbur ( 1098563 ) on Thursday December 27, 2018 @04:00PM (#57867800)
        Ah, but this highlights one of the best features of the deposit model that isn't immediately apparent. Once those pieces of garbage are worth 10 cents a piece (as they are in my province), many homeless will spend a majority of their day walking around town picking them up and taking them in for you at the bottle depot. It's the best form of homeless subsidy ever - they clean up, and basically get paid a commission for doing it. Many homeless here survive completely on the availability of deposit-bearing drink containers littered along the ground. I can bet you a Coke bottle wouldn't last five seconds out on the street of my city.
      • by ceesco ( 259588 )
        Speaking from an American-in-Germany perspective, every supermarket has at least one machine for recycling plastic, aluminum, and glass. You just feed each bottle into the conveyor, barcode is scanned, and when done you get a receipt that you use in checkout. It's very efficient, encourages recycling, and with the help of some of the less fortunate, also keeps the streets cleaner. No reason not to do this in the US, other than the initial cost of the machines. And maybe the laziness of people :(
    • Comment removed based on user account deletion
    • We Swiss are even dumb enough to recycle without deposits, silly us.

      We . . . Americans . . . need a serious cause to get us off our hairy assess . . . what we need is . . .

      A War on Water!

  • by Nkwe ( 604125 ) on Thursday December 27, 2018 @01:13PM (#57866848)
    We used to use glass bottles for milk, soda, and other beverages. They were returned, cleaned, and refilled instead of recycled. Refilling uses less energy then destroying and recreating.
    • by AvitarX ( 172628 )

      There are areas where glass bottles are a concern though.

      Beaches for example. A broken glass bottle can become quite dangerous.

      Plastic bottle took over not only because they are lighter, but also because they can go anywhere.

      Seems to me aluminum is the better solution. It's also super recyclable.

      • by Mashiki ( 184564 )

        Beaches for example. A broken glass bottle can become quite dangerous.

        How did we ever survive ~600 years of broken glass and pottery bottles along beaches/shorelines/etc before the new craze of this shit happened anyway? Seems to me the issue is more of a problem of liability then anything else.

        • How did you survive? Injuries, surgeries, not to mention statistically you didn't even survive as long.

          • by Mashiki ( 184564 )

            How did you survive? Injuries, surgeries, not to mention statistically you didn't even survive as long.

            It's a liability problem then. That also depends on what you mean by "survive long" living to your 70's and 80's was considered an achievement but a lot of people made it to their 50's even in the ye olde days of peasantry.

            • Lifespans in the ancient world are sorely misunderstood because of infant and child mortality. If a typical Roman made it to age 14, they had a 50% chance of making it to 60.

        • by Gabest ( 852807 )
          600 years is a very long time, even 100 years ago there were 80% less human alive. More people, more garbage.
  • Alternatives? (Score:5, Insightful)

    by ArchieBunker ( 132337 ) on Thursday December 27, 2018 @01:15PM (#57866864)

    Its piped into my house and costs pennies a gallon. Good luck finding a public water fountain these days.

    • Lead included free of charge.

      • No lead in our local water, nor copper, trivial iron, low calcium, and no herbicides, pesticides, or industrial chemicals. And no chlorination either. There is about 0.4 ppm fluoride, and about 60 ppm silica. All in all good water. So I just use a non- disposable bottle to carry some around when I need it.

    • Public water fountains are making a comeback in shopping malls and office buildings. They now come with filters and a digital readout for how many plastic bottles were saved.

      • I like my gym. They have a water fountain, with a tap for filling bottles, but don't feel the need to greenwash what people have for years been doing out of water fountains (fill reusable bottle). Plus by not having the display there's less e-waste generated that poor African kids will have to burn to recover precious metals!

  • Why not use cans? (Score:5, Insightful)

    by ZorinLynx ( 31751 ) on Thursday December 27, 2018 @01:19PM (#57866890) Homepage

    Aluminum cans are easy to make from recycled cans, tend to get recycled more, and are more compact per volume of liquid than plastic bottles.

    Hell, I'm seeing soda makers moving from cans to bottles more; this seems counterproductive. Just keep using aluminum cans!

    • by AvitarX ( 172628 )

      Bottles are nice for the larger sizes since they are closable.

      I haven't seen any 12oz bottles, and even 16oz seems to be the domain of cans.

      • If only you could close a can somehow, or make them in different sizes.
      • Bottles are nice for the larger sizes since they are closable.

        When the energy drink craze started in Australia there were a few companies that released canned products which exceeded the recommended daily maximum caffeine allowance. Because they were in cans the regulator gave them a choice: change the package, or get your product banned since it isn't resealable and shouldn't be consumed in one go.

        The result: Every company started producing 32oz cans with lids
        https://www.packagingdigest.co... [packagingdigest.com]

  • buying water (Score:4, Informative)

    by PopeRatzo ( 965947 ) on Thursday December 27, 2018 @01:20PM (#57866896) Journal

    I'm more concerned that we've now been conditioned to having to buy water in bottles when it's one of the most abundant substances on Earth. It represents a failure of the imagination and the triumph pf profits-over-people. Corporations pollute available water and then say, "Oh, you can still have clean water, you'll just have to pay us for it by the bottle now, and on top of that, we'll sell it to you in bottles made of petroleum-based substances so you can have even more pollution and need to pay us for even more stuff. #Winning."

    • Re: (Score:3, Interesting)

      by JBMcB ( 73720 )

      I'm more concerned that we've now been conditioned to having to buy water in bottles when it's one of the most abundant substances on Earth.

      You're free to drink all the sea water you like. It's *incredibly* abundant. *Potable* drinking water, on the other hand, can be remarkably rare in nature. If you can find a glacier-fed river you're lucky. Otherwise you have to take a chance on a spring-fed river that can be laced with heavy metals, or a pond or lake that can harbor toxic algae.

      • Re: (Score:2, Insightful)

        by PopeRatzo ( 965947 )

        *Potable* drinking water, on the other hand, can be remarkably rare in nature.

        Yes, this is one of the reasons that there is no animal life on Earth.

        • *Potable* drinking water, on the other hand, can be remarkably rare in nature.

          Yes, this is one of the reasons that there is no animal life on Earth.

          There is what animals will drink to keep themselves alive, then there is what the citizens of developed nations consider "potable" drinking water. The requirements are quite a bit different. We demand no trace of heavy metals or bacteria in our water supply. Naturally occurring aquifers with these specifications are pretty rare.

    • by 1ucius ( 697592 )

      Most people are buying the container, not the water. It's a handy way to have water where/when you need it.

      Yes, yes, we should all use glass instead. But, if you run the numbers, the breakeven number of reuses is quite high given the higher cost of mfg, shipping, collecting, cleaning, and shipping again. Perhaps higher than the median life of those glass bottles.

      • Most people are buying the container, not the water.

        No, no they are not. Otherwise they wouldn't be called "disposable bottles". And they wouldn't be made of plastic. (Excluding nalgene, I guess)

        I bought my container almost a decade ago. I still use it daily. It's an aluminum bottle I fill at the water fountain. My state, like most states, has abundant, fresh, clean water. I can (and sometimes do) download a quarterly water report showing all the minerals and contaminants that I'm drinking. I know what I'm drinking is better than what 99% of humans in histor

  • by TigerPlish ( 174064 ) on Thursday December 27, 2018 @01:23PM (#57866914)

    The thing to use is a vacuum-insulated steel bottle. Lasts years, and will keep cold cold and hot hot.

    No one needs to know what's in my bottle. Could be tap, could be s. pellegrino, could be brandy, could be single-malt.

    • S'well bottles are my choice. Stainless steel, easy to rinse when necessary. I buy one gallon of spring water per month and my city collects the plastic for recycling.
  • by AndyKron ( 937105 ) on Thursday December 27, 2018 @01:31PM (#57866982)
    Evian spelled backward is "naive", but you already knew that, right? BTW: Who's drinking my share of the 42 gal/year? My water gets tested twice a day. I call it "tap water".
  • The solution to recycling plastic is DON'T
    The solution to plastic in landfils and our oceans is don't put it there.

    The right answer is to collect it! Use a deposit to get people to actually return it. Once returned burn it in a waste to energy facility, with proper high temperature combustion and flue-gas remediation its not going to be a whole lot worse than oil plants and probably still cleaner than a coal plant.

    It gets rid of the waste and produces useful electricity. Now I am not saying do this to the

  • by Solandri ( 704621 ) on Thursday December 27, 2018 @02:04PM (#57867194)
    Water bottles are made from plastic. Plastic is made from oil. Oil comes from the ground. The excess carbon in the oil we pump up from the ground is becoming CO2 when the oil is burned, causing our climate problems

    If we bury the used plastic bottles in landfills, we're just sequestering that carbon back underground. If the plastic is virtually impossible for bacteria to biodegrade, that means it won't be converted into methane or CO2 by bacteria in the landfill, thus guaranteeing that the carbon remains sequestered underground. Where it originally came from.

    People have become so conditioned to the idea that "recycling is good for the Earth!", that they no longer stop to think about when recycling might be unnecessary. If, as environmentalists wish, we stop using oil for fuel, then that will mean there will be plenty of oil left to manufacture plastics. So rather than waste a lot of extra energy sorting it and recycling it, just put it back underground where we originally got it from. Use new oil to make new plastics.

    The problem is plastics which don't end up in landfills, and instead end up littering our streets, wilderness, rivers, and oceans. So it's pointless requiring companies to come up with new ways to recycle plastic when the problem is the plastic isn't collected in the first place - you can't recycle what isn't collected. All you need to solve the disposal problem is to increase the deposit on each bottle, to encourage the buyer to properly disposes of it after use.

    A deposit also encourages homeless and low income people to collect and disposes of bottles which were thrown away improperly. If you think about it, bottle deposits are a way to give financial assistance to these people at zero cost to the government. It's paid for by people who choose to throw their bottles and cans away on the ground, instead of taking them to a collection center. Deposits are win-win-win, with the only losers being people who litter.
    • by Jason Levine ( 196982 ) on Thursday December 27, 2018 @02:23PM (#57867286) Homepage

      One of the problems with getting rid of recycling is that - absent any other action - we'll still be using plastics. So dumping plastics in the ground still means that we're extracting oil to turn into plastic. Plus, plastics tend to find their way into our oceans where they then break down into microscopic particles and enter the food chain. (Not in a "broken down into components" sense, but in an "ingested and poison/kill animals" sense.)

      The proper thing to do is use all 3 R's: Reduce, Reuse, and Recycle, not just Recycle on its own. First, we need to reduce how much plastic we use. This might mean making bottles out of something other than plastic. Second, we need to reuse. For example, when you get a plastic grocery bag (if you're not using a canvas one), then use it for other purposes instead of just tossing it. Finally, the remaining plastic that is used, should be recycled so that we don't need as much new plastic.

      There seems to be too much of a reliance on Recycle and not enough on Reduce and Reuse.

      • So dumping plastics in the ground still means that we're extracting oil to turn into plastic.

        In our entire history we've never extracted oil to be turned into plastic. We've extracted oil to be turned into fuel with the byproducts turned into plastic. We've also extracted oil specifically separated polyxylene out of it for plastic and then turned the rest into fuel however this is problematic since you need to treat the oil and rich condensate doesn't fetch much on the open market since most refineries are designed to run crude.

        Overall the plastic lifecycle has never had an impact on the oil we get

      • The proper thing to do is use all 3 R's: Reduce, Reuse, and Recycle, not just Recycle on its own. First, we need to reduce how much plastic we use. This might mean making bottles out of something other than plastic. Second, we need to reuse. For example, when you get a plastic grocery bag (if you're not using a canvas one), then use it for other purposes instead of just tossing it. Finally, the remaining plastic that is used, should be recycled so that we don't need as much new plastic.

        That's exactly the m

    • If the plastic is virtually impossible for bacteria to biodegrade, that means it won't be converted into methane or CO2 by bacteria in the landfill, thus guaranteeing that the carbon remains sequestered underground. Where it originally came from.

      It's only a matter of time before a strain of bacteria evolves to eat some of the simpler plastics and then the more complex ones too. It would be wise to isolate plastics and makes them into a large monolithic bricks as minimize the surface area exposure. If someone put their mind to it, with the assistance of automation, such a bacteria could be evolved in a decade.

  • by nwaack ( 3482871 ) on Thursday December 27, 2018 @02:06PM (#57867196)

    I'll probably get modded down for this, but anyone who drinks bottled water where there are other easy alternatives is a huge, lazy douchebag. Bottled water should be reserved only for times when finding an acceptable alternative is difficult...day at the beach, long bike ride, etc. And even then it's not difficult to put some filtered water in a canteen before you leave.

    Hell, there's really only one REAL reason I can think of to buy bottled water and that's to put in your SHTF supply cache if you have one. This is a problem that is very easily solved by not being so freaking lazy.

    • I have a Nalgene water bottle that I use. Yes, technically, it's plastic, but I use this bottle and refill it multiple times each day. When it's dirty, it goes in the dishwasher and comes out clean to be used again. Eventually, I'm sure it'll go in the recycling bin, but not before being refilled and reused thousands of times.

    • I'll probably get modded down for this, but anyone who drinks bottled water where there are other easy alternatives is a huge, lazy douchebag.

      That’s why I only drink bourbon - I’m doing it for the planet.

      • Your sacrifice makes you a beacon of selflessness in these troubled times. I think I shall follow your example, but with Scotch. It is typically aged in barrels that have already been used.

  • Bottled water is more or less a scam anyway, so why not ban it? There are better ways of getting clean water if your water source happens to be dirty. If you want carbonated, then injecting CO2 into water is easy (and fairly cheap if you are willing to DIY).
    • Because it still has a purpose. Water from your tap is great if your tap water is safe. (I have been drinking nothing but bottled water for the past week on my holiday for fear of hell's own diarrhea. Hell I even washed fruit this morning using bottled water.

      Even in the first world water from the tap is great only if you're near a tap.

  • Comes in Boxes (Score:4, Informative)

    by lazarus ( 2879 ) on Thursday December 27, 2018 @02:25PM (#57867302) Journal

    At least one USA company is already selling water in a box [boxedwaterisbetter.com]. It's not a matter of coming up with something better, it is a matter of slapping a tax or a deposit on something that is undesirable.

  • by petes_PoV ( 912422 ) on Thursday December 27, 2018 @02:28PM (#57867328)
    It seems to me that the people who are complaining about plastic bottles are also the ones complaining about plastic bags. The issue with these is that they look untidy (esp. when bags get stuck in trees). Whether that is what offends people: having to look at rubbish, or that plastic is a manifestation of a wasteful society? Who can say.

    Since it doesn't decompose, plastic appears to be more plentiful that other forms of garbage that have the good grace to disappear from sight (either dissolving into the ground, being eaten by bugs or being exhausted from vehicles), even though it represents just as much un-recycled resource.

    It is even possible that it has nothing to do with either and is just a backlash against obvious consumerism. Whatever the real reason for all the hate against plastics - surely the most useful class of material ever invented - I feel that if / when the protesters get their way, they will simply turn their wrath against something else.

  • The problem is simple, companies have too much say in our government. All the taxpayers will pay for your trash--from stipmine--to landfill--to superfund cleanup--to cancer treatments.
  • My little country has extremely high-quality tap water, yet some numpties opt to pay through the nose for bottled. It boggles the mind it really does. But what is Evian in reverse?
  • ....is to make the creators of plastic bottles pay for the clean up. Currently we have a situation where the true cost of products is being hidden because society foots the bill either by degradation of the environment or having to pay for collection and storage and recycling. Including the cost of clean up into the product solves this problem.
  • by stevent1965 ( 4521547 ) on Thursday December 27, 2018 @04:59PM (#57868052)
    I work at an award-winning landfill. My county encourages recycling and makes it easy to do. That said, plastic water bottles...heck, plastic bottles of any kind are the third worst pollutant, in my opinion. The blow around and last practically forever. The second worst is Styrofoam. You have no idea. At least it eventually disintegrates into tiny little beads, not that those are great but at least they can't be seen. The worst is plastic bags/plastic wraps of all sorts but especially plastic shopping bags. These things blow everywhere eventually become brittle from UV exposure but never truly deteriorate. Solutions? Huge deposit fees, like half the cost of the product. Two dollars for a bottle of water? Make that three but you get a dollar back when you return the bottle. Plastic bags? Similar concept. Dollar a bag, for example, refundable upon return of the bag. Styrofoam? Cellulose packing peanuts that dissolve in water already exist. Let's ramp up that technology and eliminate Styrofoam.

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