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Businesses The Almighty Buck

WeWork's CEO Makes Millions as Landlord To WeWork (wsj.com) 131

An anonymous reader shares a report: For more than two months after employees at IBM moved into a Manhattan building managed by office space giant WeWork, frequent elevator problems forced workers to climb the stairs of the 11-story building and prompted complaints to the company. One of the landlords behind the building was no ordinary owner: It was Adam Neumann, WeWork's chief executive, who leased the property to WeWork after buying it [Editor's note: the link may be paywalled; alternative source], according to people familiar with the situation.

Mr. Neumann has made millions of dollars by leasing multiple properties in which he has an ownership stake back to WeWork, one of the country's most valuable startups. Multiple investors of the privately held company said the arrangement concerned them as a potential conflict of interest in which the CEO could benefit on rents or other terms with the company. [...] WeWork, which was recently valued at $47 billion by investor SoftBank, signs long-term leases for office space with landlords, then subleases the space on a short-term basis to companies. Mr. Neumann, the 39-year-old executive who founded WeWork in 2010, is WeWork's largest individual shareholder and has voting control over the company.

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WeWork's CEO Makes Millions as Landlord To WeWork

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  • by JaredOfEuropa ( 526365 ) on Wednesday January 16, 2019 @10:07AM (#57971824) Journal
    That’s how you siphon off money from startups, struggling companies or even foundations into your own pocket.
    • Re: (Score:3, Informative)

      by XXongo ( 3986865 )
      Self-dealing.

      It's the way unrestrained capitalism works.

    • "Siphon". He owns the building, he owns controlling interest in WeWork. He's allowed to take as much profit out as he wants.

      • by Anonymous Coward

        Except for the whole fiduciary thing.

        • So my sympathy is somewhat blunted by this being a private company, but yes, he does still need to act in the interests of the other stockholders. If he's shirking that responsibility that is another thing, but it being private I have pretty much zero ability to make that call.

      • by FuzzyDaddy2 ( 4821933 ) on Wednesday January 16, 2019 @11:19AM (#57972158)
        It is not an unusual arrangement, I know a small business owner who leases his own space to himself. What doesnâ(TM)t make sense is why anyone would agree to invest in WeWork with this sort of arrangement.
      • Nope. That is stealing. Even if you own 99% of something someone else owns that 1%. If you want to use it as your piggy bank fine, go private and buy back the shares.

        If you want sweet investor free cash for your company tough. That money wasn't free and belongs to the shareholders

        • To be fair, you don't know what agreements are in place between the owners. This is not a public company, so our knowledge is quite limited. For instance, the CEO has special 10-to-1 voting shares of the company. He certainly cannot use his position to fleece the other owners, but there is nothing inherently unethical about using one entity to lease to another entity. The motivation could be to reduce taxes or it could be to achieve a goal without tying up capital in a way that makes the business more valua

          • Ethics to me is whose money and resources is he using? If someone elses money is used it's stealing. He didn't own it.

            Also he is leveraging his position to get away with things other tennets could not and abusing his power. If you or I were landlords we would get the boot etc. Also if we used the company credit card to fund things we would get fired even if we did pay back!

            CEO is no different. I hope he gets caught and gets the boot.

      • by mspohr ( 589790 )

        Well, no. He has a duty to all shareholders, not just himself. If he owned 100%, it would be different. He's fleecing the other shareholders. Greedy capitalist.

        • Do you know he's fleecing them, or because it's a private company are you just guessing like the rest of us?

    • by Gilgaron ( 575091 ) on Wednesday January 16, 2019 @11:33AM (#57972212)
      Sears may well have died anyway, but this sort of thing was also used to drain it of money as well.
    • they're in real estate. You typically have to lease property from them to run a franchise.
      • This. There's a reason that Ray Croc's face is on display at darn near every McDonald's in the nation and it's not because he came up with the McDonald's business model as much as he came up with the McDonald's realty scam. There was an interesting movie about it on Netflix not too long ago.
        • the McDonald's realty scam

          Maybe, but it's traditionally been held to be a quality control measure, especially when the chain was starting up and their greasy spoon competition's food safety was iffy. I mean, prior to their creation of the Egg McMuffin, it wasn't a place you went to because their food was great, but because it was dependable and you were likely to have good to at least OK options.

          • by cordovaCon83 ( 4977465 ) on Wednesday January 16, 2019 @01:56PM (#57972990)
            Very much so. Ray Croc discovered that the McDonald's brothers had created a kitchen that optimized workflow efficiency and pumped out consistent quality food. He struck a deal with the McDonald's brothers where he went around the country franchising out the McDonald's business model. However, Ray was not profiting as handsomely as he'd like from franchising. He eventually added a clause that McDonald's franchises had to be built on land leased from a second realty company that he created. After that, Ray did a hostile takeover of the McDonald's brothers, who had never been a part of the realty company. One of the stipulations of the buyout was that the McDonald's brothers were gagged about telling people that Ray Croc was not the actual found of McDonald's, and the McDonald's brothers are slowly forgotten from the franchise's history. I do not discredit the McDonald's brothers for running a good business, I simply note that Ray Croc may very well have invented the move that the WeWork CEO is using - using realty to buy out the whole the business from those that really built it.
          • by Anonymous Coward

            the McDonald's realty scam

            Maybe, but it's traditionally been held to be a quality control measure, especially when the chain was starting up and their greasy spoon competition's food safety was iffy. I mean, prior to their creation of the Egg McMuffin, it wasn't a place you went to because their food was great, but because it was dependable and you were likely to have good to at least OK options.

            Yep, the main draw of chains is consistency between locations.

        • There is a difference in ethics between a corporation owning a McDonald's vs the CEO.

          Not to say McDonald's is a saint. They have been known to take a few mom and pop ones

    • by clovis ( 4684 )

      This arrangement is typical, and it's more about tax avoidance than anything else.

      It's so common that I wonder why this arrangement merits an article.
      You want to see a master at work? Look at Ikea's corporate structure.

      • This arrangement is typical, and it's more about tax avoidance than anything else.

        It's so common that I wonder why this arrangement merits an article. You want to see a master at work? Look at Ikea's corporate structure.

        Yes Ikea is an absolute scam in terms of its tax situation. However one way to help fix it is to keep bringing it up and to try and force change. Want to make your country better? Start tackling scams like Ikea by forcing the government to actually do its job on the big guys and not just us peons. If only there was a party for the working class in the US.

    • by mspohr ( 589790 )

      Works for old companies going bankrupt, too. Look at Sears.

  • by Anonymous Coward

    It's not a potential conflict of interest, it's a blatant conflict of interest.

    From the Wolf of Wall Street:

    "Mark Hanna : The name of the game, moving the money from the client's pocket to your pocket.

    Jordan Belfort : But if you can make your clients money at the same time it's advantageous to everyone, correct?

    Mark Hanna : No."

    • He's both the client and the manager, though. He owns both the building and controlling interest in WeWork. It's not a conflict at all - it's all his interest.

      • by Anonymous Coward

        That might be the case if it was a sole proprietorship, but it is not.

        You fail basic ethics.

        • Fair enough - let me rephrase: it's not necessarily a conflict at all. It's not like the Wolf of Wall Street scenario where there is a client relationship. For example, sure - he could be buying the buildings with his other entities in order to siphon money away from the other owners of WeWork. Alternately, he could be using the capital in his other entities to protect WeWork from rent increases.

          It's a private company. If this were a public company, this kind of thing would be highly unusual and probably in

          • Fair enough - let me rephrase: it's not necessarily a conflict at all. It's not like the Wolf of Wall Street scenario where there is a client relationship. For example, sure - he could be buying the buildings with his other entities in order to siphon money away from the other owners of WeWork. Alternately, he could be using the capital in his other entities to protect WeWork from rent increases.

            It's a private company. If this were a public company, this kind of thing would be highly unusual and probably inappropriate.

            Like the relationship of Eddie Lampert and Sears, perhaps?

  • Hess (Score:5, Interesting)

    by ArhcAngel ( 247594 ) on Wednesday January 16, 2019 @10:23AM (#57971890)
    I was told a yarn when I worked at Hess about how all the artwork in the building in Houston was owned by Hess himself and when he retired he leased all the artwork back to the company. He allegedly made more after he retired then when he ran the company.
  • Related party transactions common and ok if arms length at market prices. WeWork investors should have an oversight function and require board approval. But this is a private investor concern. Ho hum. Just be careful on the iPO.
  • by 140Mandak262Jamuna ( 970587 ) on Wednesday January 16, 2019 @10:27AM (#57971918) Journal
    New York real estate? Check

    Self dealing and raiding public company to fill private coffers? Check

    Corrupt? Check

    I see a future presidential candidate from a major political party.

    • by Anonymous Coward

      New York real estate? Check

      Self dealing and raiding public company to fill private coffers? Check

      Corrupt? Check

      I see a future presidential candidate from a major political party.

      He needs a bankruptcy or six to fully qualify.

  • by Anonymous Coward on Wednesday January 16, 2019 @10:30AM (#57971938)

    Money that could be used to grow the start-up to make it thrive and prosper is just lining the pockets of an already wealthy individual. Can I just say, we don't hate on the rich enough. At least not this type of rich. They're the ones killing jobs, not those pesky immigrants or regulations.

    • by JBMcB ( 73720 )

      Money that could be used to grow the start-up to make it thrive and prosper is just lining the pockets of an already wealthy individual

      And that's a problem for the investors in the company. He's the largest investor. If the other investors, such as SoftBank, don't like how he's managing the company:

      1. If they are nice about it, they can sue him in court
      2. If they want to be mean, they can complain to the SEC - if he's even close to violating an SEC rule, he could wind up in prison (it can be difficult to get the SEC to investigate something, but once they get going they can be pretty harsh. You don't hear about it much because people who t

    • by Keick ( 252453 )

      That's not really a fair judgement, and depending on the situation I'd do nearly the same thing.

      A building like that isn't bought in cash, but financed. You buy a building as an individual, and you get some deduction on your taxes based on the interest you had to pay. You then rent the space to a company you also own. This ensures that (a) you have enough income guarantee to pay your mortgage, (b) you have income to write your mortgage expenses off against, (c) your company has a front page deduction on it'

      • by Anonymous Coward

        Thanks for clearing it up, now it looks like a dodgy tax scheme! The startup, unless it is profitable, likely has no tax liability, so reaps little benefit from a front line deduction. Therefore this is only benefiting an already wealthy individual by reducing his tax liability with a captive tenant. Even at discounted rent (which isn't assured), there is a blindly obvious conflict of interest here since the company isn't free to select property that has features and amenities it wants/needs or a property t

    • Are you assuming the startup would get free rent somehow if the builing they rent was owned independently? There is clearly conflict of interest here, however without details such as how their rent compares to market value (similar office space in the same area), you cannot state that the startup would have any more money if they rented from someone else.

  • by Anonymous Coward

    and how Eddie hoovered up on the backs for Kmart/Sears employees and investors.

  • by ErichTheRed ( 39327 ) on Wednesday January 16, 2019 @11:47AM (#57972282)

    I wonder if the whole Millenial hipster open-space preschool workplace thing will survive this latest tech bubble...but WeWork is guaranteed to profit. Apparently they're one of the largest commercial landlords in the world and they seem to specialize in this free-flowing startup space. It's akin to selling prospectors supplies on their way to the gold fields.

    Whenever I see self-dealing like this, I simultaneously think that it's totally unfair that things can be set up this way, and wonder why I don't take advantage and profit from it. :-) Most business owners structure their affairs in such a way that their company is buying everything they own to offset any profits that pass to the owner. And then they complain bitterly about taxes. It seems ludicrous that I can set up Bob Smith LLC, have Bob Smith LLC purchase a car in the company's name, rent houses and offices, etc. and I would work for Bob Smith LLC as the CEO paying myself a salary of $1/year. This happens all the time with small business owners. I know that the "corporate veil" can be pierced if the IRS or someone suspects this is going on, but the reality is there are way too many ways to avoid it.

    We'll see what happens when Dotcom Bubble 2.0 crashes in the next year or two and the VC funds used to rent these offices dry up. I'm assuming WeWork will be just fine though...here in NYC people will give you their life savings for a closet and a hot plate.

    • > I can set up Bob Smith LLC, have Bob Smith LLC purchase a car in the company's name, rent houses and offices, etc. and I would work for Bob Smith LLC as the CEO paying myself a salary of $1/year. This happens all the time with small business owners. I know that the "corporate veil" can be pierced if the IRS or someone suspects this is going on

      The thing about that is you have to report your salary on the tax forms, as well as revenue, etc. A $1 salary isn't going to be "if the IRS suspects", that's pret

      • by Anonymous Coward on Wednesday January 16, 2019 @12:20PM (#57972450)

        You are correct! I forget the exact language, but it is something like the salary must be normal for the industry. I have an S corp and you even pay unemployment taxes on the salary you pay yourself even though as an officer of the company you cannot collect unemployment.

        • That's right. It must be reasonable compared to what other people are paid for the same job in other companies, and they can look at what other people in the same company are paid. If the owner / CEO makes less than other employees, that's suspicious and they better be able to defend that.

          I owned a company that I quit working for. I worked full time at a different company, while also going to school full time. Somebody else ran the company. They got paid for their full time work, my pay was commensurate wi

    • It's about real estate. The price of real estate is a lot of markets is prohibitive. So you have your employees work from home as much as possible. Sometimes that's not possible, so you need a space where they can get together and work. If it's 2-5 times a month a communal space is cheaper than renting office space.

      They're not going anywhere unless there's a change in that.

      As for why you need face to face: body language. It's tough to read it even over an HD video feed. If you don't trust somebody (
  • Bigger fish (Score:5, Interesting)

    by fluffernutter ( 1411889 ) on Wednesday January 16, 2019 @11:53AM (#57972300)
    The president of the United States makes billions sending dignitaries with deep pockets to his own resorts and hotels; perhaps that is the bigger issue.
    • And the emoluments clause case was about to reach the stage where it would draw a lot of media attention before the shutdown started, but now the government shutdown is delaying the case, giving Trump another incentive to keep it going for as long as possible.

    • ...And at the same moment, this news story comes out:

      https://www.vox.com/2019/1/16/... [vox.com]
      https://www.washingtonpost.com... [washingtonpost.com]

    • for a reason I wrote about elsewhere: it breaks the "Job Creator" narrative. e.g. the notion that CEOs exist (and deserve special privileges because) they create jobs.

      Yes, We Work creates some jobs, but very few. They're just fancy landlords after all. Here we've got a CEO who our gut tells us should be investing in his people and instead is plundering the company's largess.

      The question to ask is: why does our "gut" tell us this and the answer is we're hammered with the Job Creator narrative day aft
  • Debt structuring (Score:5, Interesting)

    by WoodstockJeff ( 568111 ) on Wednesday January 16, 2019 @12:10PM (#57972402) Homepage

    So, Neumann takes on the debt of buying the building, rather than WeWork, while providing the stability that WeWork won't lose their lease because the building owners don't like them, or get a better offer.

    What's the problem?

    • by Luthair ( 847766 )

      He knows how much he can get away with increasing rent. He's also using access to internal secrets & research of WeWork about how they choose locations, building size, timing, etc. in order to benefit himself.

      Try another scenario - what if Tim Cook were to use his knowledge about Apple's supply chain to purchase companies before Apple signed supply contracts with them?

      • And the debt liability is still his. He's structured it so that the company doesn't take on a tremendous debt while attempting to grow.

        If Cook used insider knowledge from Apple (publicly traded, not closely held) to buy other companies, that is already covered by laws. That is that, and this is this.

        This seems to be a damn sweet deal for WeWork!

        • by Luthair ( 847766 )

          If Cook used insider knowledge from Apple (publicly traded, not closely held) to buy other companies, that is already covered by laws. That is that, and this is this.

          Companies not publicly traded are still held to various investment laws, they just don't need public filings.

    • Remember when Mervins (the moderately successful retailer) was split into two companies? One was set up to hold all the real-estates and assets --- the other of which held all the debt and liabilities and retail operations? The former then raised rents on the latter, sending the latter to bankruptcy (wiping out the debt); while the owners of the former laughed all the way to the bank. Well - not quite -- some sued; and they had to pay $166 million settlement on their huge (IIRC ~$400 million) profit fro
    • Isn't one major problem pointed out in the summary? The tenants can't hold the actual landlord accountable because WeWork is really just an intermediary. This is like you sue your landlord to get them to fix the pipes and they spend months or years saying it's not their fault and actually there is some other landlord that isn't doing what they agreed to. Then you finally get a case against that higher-level landlord and first landlord walks out and then walks back in as the supposedly deadbeat landlord.

  • As long as he's disclosed the conflict to the board and gotten approval from a majority of the disinterested board members, any shareholder opposed is going to face an uphill battle clawing that money back. This kind of self-dealing isn't illegal and if it's done carefully it isn't even a violation of fiduciary duty. Still makes him a cunt, but c'est la vie.
  • by Anonymous Coward

    The idea that your hard work and preseverance makes you wealthy is a lie. I bet 90% of the people here work harder every day than this clown ever has in his life but will never see the millions he has. We see this all the time. The rich get richer by running scans and pay no consequences. But let some poor fool try to run a game and they end up in court. This is what America has become, land owned by the rich, home of the scammers. We only to look at our dear leader who speaks with impunity only becau

  • OK so the shoddy maintenance I get is a problem. But leasing space in a building you own, to a company you control...what's wrong with that exactly, unless the rates are not market rates?

    This is a technique used by many businesses to limit their losses should they suffer hard times. If a company owns its own building, and the company goes broke, they lose the building too. But if the building is owned by a separately-held LLC, and the company goes broke, the lenders can't take the building away. Most accoun

  • The question here is why anyone would continue to fund/invest in such an obviously conflicted arrangement?

    People like this are only successful as long as others tolerate this behavior.

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