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YouTube Struggles To Fight Mobs Weaponizing Their 'Dislike' Button (theverge.com) 317

"YouTube is no stranger to viewers weaponizing the dislike button, as seen by the company's recent Rewind video, but the product development team is working on a way to tackle the issue," writes the Verge.

Suren Enfiajyan shares their report on a new video by Tom Leung, YouTube's director of project management. "Dislike mobs" are the YouTube equivalent to review bombings on Steam -- a group of people who are upset with a certain creator or game decide to execute an organized attack and downvote or negatively review a game or video into oblivion. It's an issue on YouTube as well, and one that creators have spoken out against many times in the past.... Now, the company is planning to experiment with new ways to make it more difficult for organized attacks to be executed. Leung states that these are just "lightly being discussed" right now, and if none of the options are the correct approach, they may hold off until a better idea comes along.
Ironically, Leung's video itself drew 2,654 "dislike" votes -- nearly double its 1,377 upvotes.
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YouTube Struggles To Fight Mobs Weaponizing Their 'Dislike' Button

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  • by peragrin ( 659227 ) on Saturday February 09, 2019 @12:42PM (#58094796)

    What about mobs weaponizing the like button to generate fake data?

    Notice how Facebook and you tube never talk about fake impressions when it appears positive?

    • by Anonymous Coward on Saturday February 09, 2019 @01:03PM (#58094936)

      There's a clear connection to 1984 here.

      You aren't allowed to be negative. That godawful corporate dross video isn't crap... it's ++ungood.

    • by Solandri ( 704621 ) on Saturday February 09, 2019 @01:42PM (#58095154)
      Although it's harder to see why today than it was in the past. Long, long ago, YouTube allowed you to see a like vs viewed ratio. That's the value that's really important - what percentage of people who viewed a video liked it? I dunno why YouTube removed it, but presumably it's still used in their internal "recommended for you" algorithm. Otherwise new videos would never be recommended because they always have fewer likes than older liked videos.

      If you generate fake likes to try to get more people to view the video, that drives the percentage likes up. If that succeeds in getting the video more organic views (by people not affliated with your fake campaign) but those people don't like it, it drives the percentage likes back down. And your video drops back down into obscurity (unless you've got one helluva fake like-generating network). And your campaign to artificially increase how often the video is viewed is unsuccessful (after an initial brief success, how brief depends on the size of your fake campaign).

      OTOH, if you generate fake dislikes and try to use the likes vs dislikes ratio to determine which videos are worth watching, then the fake dislikes crater the ratio, and bury the video into obscurity. The video gets fewer organic views (instead of more as with positive-like bombing), making it less able to recover from the fake reviews. And your campaign to bury the video into obscurity is successful.

      In other words, a fake like campaign makes it easier for organic viewers to counter the campaign. A fake dislike campaign makes it harder for organic viewers to counter the campaign.
    • I guess if you don't comprehend what the word "weapon" means, then that would make some sense.

      But it would still be fucking stupid.

    • by AmiMoJo ( 196126 )

      The do delete fake likes, which leads to all kinds of conspiracy theories about them trying to stop certain videos becoming popular.

      This is a different problem though. It's not a like farm with hundreds of phones, it's not a spammer with a script. It's a 4chan or Reddit post organising people to go click the dislike button for political reasons.

  • Gee, the "creators" don't like the "dislike" button? But they are A-OK with the "like" button? That's stunning, who would have guessed?

         

    • Any sort of vote system is a measurement and it is expected that the full range of this measurement will from to time be used.

      If you are getting vote bombed, then this can be attributed to the measurement system working as designed. Moving to a star rating wont save your content, either.
    • YouTube has a problem with the dislike button because their Rewind 2018 video got branded as the most disliked video ever on the platform. Creators don't care because the algorithm treats likes and dislikes as positive engagement that don't count against them or the video.
  • by Anonymous Coward

    and the 10-to-1 ratio of dislikes that their incredibly offensive new advertisement generated.
    I would love to know how many downvotes and negative comments were deleted by Gillette.
    Would rather see YouTube end the sort of cheating that Gillette embraces.

  • by BlueCoder ( 223005 ) on Saturday February 09, 2019 @12:58PM (#58094900)

    If you participate in two or there such rallies then your account becomes flagged as an activist and as such discounted as new accounts under six months old are. It's like throwing your credibility away.

  • by johnlcallaway ( 165670 ) on Saturday February 09, 2019 @12:59PM (#58094908)

    A very bad example of 'weaponizing' the dislike button. YouTube rewind truly sucked the big one. Some of those that participated said as much, although they were careful in their choice of words so they wouldn't bite the hand that feeds them.

    And .. I don't care. I have never let the number of dislikes dissuade me from watching something. And since I rarely watch anything in 'trending', I would say the number of likes or views a video gets is also not relevant.

    The only ego being bruised is that of the creator.

    • by Greyfox ( 87712 )
      Yeah, if they don't want tons of people pushing dislike buttons, perhaps they should consider posting more likable content.
    • by Cylix ( 55374 )

      I couldn't finish the Rewind video because it was that bad. It seemed justified and that is ignoring the total fact it had nothing to do with actual YouTube stars.

    • Comment removed based on user account deletion
    • I agree about Youtube.

      But on RT, I use the negative critics (not the public's) as a recommendation. See Orvile versus Ghostbusters 2016 for an example.
      The world has turned upside down.....

  • by mark_reh ( 2015546 ) on Saturday February 09, 2019 @01:00PM (#58094920) Journal

    When idiots and people with bad intent are given as loud a voice as people with expertise and good intention, the result is anarchy, schemes like Bitcoin, and unqualified people getting elected to public office. The only ways to combat it are to teach critical thinking skills and start requiring some basic qualifications other than having access to a computer, to gain access to platforms that amplify a person's influence.

    • When idiots and people with bad intent are given as loud a voice as people with expertise and good intention

      That's kind of the point of democracy though, isn't it? "One man, one vote", remember? Else, deciding who should get the loud voice, and whose voices should be stifled is a straight way to authoritarianism. Over the years, there were lots of people who thought like you (and there still are) - except maybe, replacing "expertise and good intention" with "good breeding", "wealth", "religion", "sex", "race" or others.

      , the result is anarchy, schemes like Bitcoin, and unqualified people getting elected to public office.

      A very similar argument (BECAUSE it is unwise to risk the good we already have for the evil w

      • >"saw an idea being discussed at some point: the ballot would have a couple a questions related to the item being voted"

        I haven't seen such a proposal before, but have often wondered about something just like that. If you can't at least perform some EXTREMELY basic relevant function, like perhaps naming the candidates, then what exact valid criteria is being used to choose who to vote for? For example, when I vote, if there is a referendum that I didn't know about and didn't really understand, I simpl

      • The solution is not to find criteria to filter out "dumb" or "uneducated" people from voting. If their number are not insignificant, they will find another way to express themselves - and not necessarily in a good way.
        The solution is to educate people and teach them to think rationally and not out of fear or of anger. It is not easy to do, otherwise we would not have been failing at this for the past decades.
    • When idiots and people with bad intent are given as loud a voice as people with expertise and good intention, the result is anarchy,

      No; no it fucking isn't: the result is reality. Proof: you're clearly an idiot with a loud enough voice that I'm responding to you right now... and there's no anarchy here, just baseless leaps of idiocy.

  • by sandbagger ( 654585 ) on Saturday February 09, 2019 @01:05PM (#58094946)
    Google rose to prominence by showing the web as it was without fear or favour. This gave them considerable advantage over then-competitors who hand-indexed the web based upon user inputs and corporate priorities. Google is normalizing deviance from this critical system. For them, this was a category one priority and much of their internal product research was based around this. Weaponizing the dislike button is as common as brigading the like button. People beg for likes as they share videos about this or that important message depending on this week's crisis du jour. In fact, many YouTube videos begin and end by begging for likes. I bet if people had brigaded the like button for YouTube's Rewind video management would not be complaining. It will take a while but Google prioritizing opinion shaping will devalue their search product offering. And given how broadly distributed their search function is throughout their product portfolio this may have interesting second and third order effects.
    • The web was a very different place back then. What worked then may not work now.

    • Google rose to prominence by showing the web as it was without fear or favour.

      I don't understand whay blinkered rewriting of history can actually put forwards this idea.

      Google won because their filtering of the tsunami of shit was much much better than everyone else. They won precisely becuase they were filtering and doing it very carefully and with clever algorithms.

      This gave them considerable advantage over then-competitors who hand-indexed

      No, proper search engines existed the nlike hotbot, but they were

      • Google would consistently return more results than altavista, which I believe was the top search engine before them. So filtering doesn't explain it.

        At the time, the reason you could get better results from google isn't because google themselves were pre-filtering the index, but because they offered better search operators so that more advanced users could request a narrower set of results. It wasn't until around `06 or so that they started turning those features off, and replacing them with their own filte

        • Google would consistently return more results than altavista, which I believe was the top search engine before them. So filtering doesn't explain it.

          That's not how I remember it. I always favoured hotbot myself. The sheer number of results were never the problem, the quantity of porn and other junk mixed in with the results was.

          At the time, the reason you could get better results from google isn't because google themselves were pre-filtering the index, but because they offered better search operators so tha

    • No, people used google because

      1) The other search engines were all trying to steer users to category-based searches so that they could promote listings, and it was hard for users to actually search for what they wanted
      2) Google had a simple, clean website without a bunch of noise or cruft.
      3) Google only had text ads
      4) Advertisers didn't trust the old online ad companies, for real reasons, and google offered transparency and analytics.
      5) Google invested more in indexing the internet, when others mostly just

  • Calling Bullshit (Score:5, Insightful)

    by daveime ( 1253762 ) on Saturday February 09, 2019 @01:08PM (#58094960)
    Just because their Rewind video sucked balls and garned universal condemnation does not mean "organized groups are weaponizing the downvote button". They are just expressing their discontent.

    YouTube's problem is that they *still* don't get it. They have no idea why their platform works, treat content creators like numbers, and think PC mumbo-jumbo is actually going to be respected outside left-wing echo chambers and pressure groups.
    • The subject matter is so banal that the idea of "universal condemnation" is absurd.

      The only reason something that banal could even be the victim of organized groups is that the organized groups had already turned in to crazy mobs that didn't know why they were hating on things in the first place, so didn't notice that the victim was something so boring and unimportant.

      What youtube doesn't get is that the threshold to hate things is really low online, and dislike buttons don't have much positive value.

  • by spaceyhackerlady ( 462530 ) on Saturday February 09, 2019 @01:13PM (#58094986)

    It's not weaponized if the videos actually do suck.

    ...laura

  • First you want the opinion of your peers on your content, and when they don't like it, now you don't want their opinion?

    Look, it's an all or nothing situation, IMHO. Take both buttons away and never report likes/dislikes on anything ever again, or leave it be.

  • by SuricouRaven ( 1897204 ) on Saturday February 09, 2019 @01:19PM (#58095020)

    One of the factors leading to the Digg's decline in popularity was a scandal involving a group known as the "Digg Patriots." Political campaigners* who used a combination of organised disliking and an understanding of the Digg site operation to manipulate it. By monitoring the feed of submissions, they were able to identify any upcoming story which reflected badly on their political stances, or which might be used to support opposing stances - and then message an alert to the group to collectively vote against that submission long before it could reach the front page feed.

    If you watch enough youtube videos relating to politics or religion, you will eventually come across stories of the semi-organised mobs on there - when a moderately prominent youtuber with a few thousand subscribers asks them to go and dislike a video by someone else, either because of a disagreement over an issue or over a personal dispute. Some of the mob will take it further and look for excuses to submit inappropriate content alerts too - which, given that youtube is almost entirely automated in that regard, can be very difficult to challenge.

    *Their political alignment is not important for this example, only their methods.

    • Between the marketer or interest groups it work both way : they sometimes want to push the dislike to make something go away.... And push the like to promote something. Ask yourself why only the "dislike" stuffing are spoken about, but not the "like" stuffing.
  • Just build up a database of which videos I've viewed, which ones I've liked, and which ones I've disliked and generate a preference profile on me. Do this for everyone and generate preference profiles for every account. Find people with a similar preference profile as me and recommend to me videos they've watched and tend to like. Don't recommend to me videos they've watched and tend to dislike. People with a substantially different preference profile should have no effect on what's recommended to me.
  • by Crashmarik ( 635988 ) on Saturday February 09, 2019 @02:09PM (#58095308)

    It fell flat not because of weaponized dislike but because it was horrible and tried to push what the people running youtube wanted to be pushed.

    But hey they are the gods of the internet, the public will damn well like what they tell them to.

  • by Miamicanes ( 730264 ) on Saturday February 09, 2019 @02:19PM (#58095354)

    One idea I've had for a while... have software attempt to group users by 'tribe' based upon their own past like/dislike patterns, then show people review scores weighed against their own tribe's voting patterns. So, if militant feminists go out and downvote anything with an actor they dislike, only militant feminists will see the overwhelming hate. Ditto, if dudebros go around upvoting videos feminists tend to hate... the score THEY see will be high. Likewise, for ardent fundamenalists, Greens, libertarians, Bernie Bros, etc.

    In the long run, participating in organized voting will just get you lumped into a tribe & screw up the review scores YOU see.

    • by rv6502 ( 5793142 )

      Yep and pretty soon everyone is only hearing the opinions they like, automatically think every other opinion is the minority, in a giant happy bubble echo-chamber enabled by technology.

      Then when reality hits them entire offices have mental breakdowns and have to shut down for a couple of days and think everyone else is a radical extremist because how else can one's isolated brain explain that other people have a different opinion?

      It must be trolls! It must be 4chan's doing! It must be xenophobic-racist-miso

  • by 140Mandak262Jamuna ( 970587 ) on Saturday February 09, 2019 @03:01PM (#58095642) Journal
    Like one could post interesting and enjoyable content and earn upvotes. Earning so many upvotes gives you a few upvotes to dispense to others. Instead of giving unlimited number of upvotes to random people, you can make the earn it.

    Wonder if there is a site/forum that tries this. Does any one in slashdot know such a system?

    • by DogDude ( 805747 )
      I may have missed the sarcasm tag, but in case I didn't... Slashdot does that. That's why it works.
  • YouTube has gone from a relatively benign place where cat videos were posted, to Just Another Social Media site. Eschew all the 'social media' 'features' and just watch the damned cat videos instead.
  • by Anonymous Coward on Saturday February 09, 2019 @03:25PM (#58095804)

    Likes/Dislikes are dross; if you don't want to see how bad your content is, disable the ratings.
    Comments are dross; if you don't want to see what people think about your content, disable the comments.

    The truly weaponized button is the report button. False flagging campaigns to get content age restricted, put in limited state, or removed altogether have been around since before likes and comment were a glimmer in the trolls' eyes. Now it has been weaponized to get entire content creators removed from platforms. And coming to a platform near you, we are beginning to see content creators being unpersoned not just from a platform, but from life in general; now the mobs take away your ability to make a living outside the platform (or even more recently your access to the monetary system). While I hate to say this, it will take government intervention to undo the unpersoning we see these days.

    If you can't handle likes, dislikes and comments grow a thicker skin or get off the platform. If you can't handle someone else's content to the point of trying to get them kicked off the platform, maybe it's you that really needs to go. If you can't handle someone else's content to the point of trying to get them unpersoned, it's prison time for you.

    I remember an old George Carlin bit about someone complaining about content they didn't like on the radio and trying to get it banned. George pointed out that radios have two buttons, one button changes the station -- and the other TURNS IT OFF. Ah the wisdom we now ignore ;(.

    • by PPH ( 736903 )

      This.

      The goal of the self-appointed gatekeepers of The Truth is to silence dissent or alternate points of view. Particularly when theirs won't stand up to scrutiny.

      Are YouTube ratings useful for filtering search content like the Slashdot moderation system is? If not, let the people click Dislike to their hearts content. And let the Streisand Effect do its work.

  • by Roger Wilcox ( 776904 ) on Saturday February 09, 2019 @03:59PM (#58096002)

    Users "weaponize" the dislike button? Seems to me that characterization is a tad overdramatic.

    Using "like" and "dislike" is not turning out as pretty as you imagined it would? You've got the data, Google... perhaps you should study it and learn a thing or two about human nature.

    Or, you could just redesign your feedback mechanism and stick your head in the sand by coming up with a way to completely sanitize user feedback. I bet your corporate buddies can't wait for that one.

  • So people calling out Rewind is an evil doublebad mob with weapons, but the clusterfuck of claim reporting (not tolerating but embracing automated ones) is acceptable.

    Whatever, let it burn, not my loss. When I'm cornered and absolutely need a youtube video I DDL and view locally. Like someone studying a plant strain and plucking specimens from a post-apocalyptic wasteland, so they can inspect it somewhere out of the cancerous radiation.

  • Zero-seconds viewed and Dislike smashed - why do they even count that?

    It's perfectly reasonable to weight the ratios based on some evidence that the viewer actually tried to watch and maybe understand the video.

    It's like they're pretending they have no analytics, no referrer, no neural net expertise inhouse, no data whatsoever to make a more accurate system.

    Jesus, quit bitching and start solving problems. Google used to do that.

  • Imagine that every video or product would get a rating from everyone on Earth. Each person gets one thumbs up or thumbs down option. How many games, books, videos or other products would get a majority positive reviews?

    Then there is the vocal minority problem, where there is a minority which has very strong opinions and lots of time to voice them as loud as they can. We can see that in the USA politics today, anyone expressing any views near the center will get attacked by global minorities from the left an

  • by MrL0G1C ( 867445 ) on Sunday February 10, 2019 @06:13AM (#58098206) Journal

    'salt is good for you' as an example. Sure you need a certain amount of salt to survive and nature provides that naturally in the food we eat, what we don't need is copious amounts of salt to be added to food and there are plenty of idiot youtubers that don't understand that a small amount is healthy and too much is not healthy and they appear to be encouraging people to eat salt with reckless abandon and are railing against the campaigns to eat less salt and add less salt to foods. These idiots piss me off and I'd happily join a mailing list and go vote down all of their videos.

    Often you don't need to watch more than a few seconds of a video to know that it is 100% trash and click-bait and or doesn't have anything useful or particularly entertaining to say. Often the vote-count is a good indicator of that and can act as a quick confirmation that the video isn't worth watching any further.

  • So a bunch of people decide that they don't like something, go to YouTube and click on "Dislike". It seems to be working as intended.
  • But there isn't a dislike button yet.
    Oh wait... they meant for the videos. Who the hell cares about that?! I just want one for disliking comments. Please let me know when that happens.

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