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Firefox Mozilla Businesses The Internet Technology

Mozilla and Scroll Partner To Test Alternative Funding Models for the Web (venturebeat.com) 86

An anonymous reader shares a report: News subscription service Scroll, which is yet to launch to consumers but has received the backing of several top publishers, courted another major player today: Mozilla. The browser maker says it will work with Scroll to better understand how consumers react to ad-free experiences on the web and subscription-based funding models. As part of the deal, Mozilla said it would test features and product ideas provided by Scroll, which itself has been conducting internal tests with a number of outlets. Small groups of Firefox users will be invited at random to share feedback and also respond to surveys, Mozilla said.
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Mozilla and Scroll Partner To Test Alternative Funding Models for the Web

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  • I won't be joining uo

    • by Luckyo ( 1726890 ) on Monday February 25, 2019 @02:08PM (#58177870)

      Various pundits in political and gaming news sphere (of those I follow) generally played around with subscription model to the point where most of the content is free with constant nods to paying patrons on youtube and such. And then they have some kind of a small paywall for extras, with various tiers of payment for more benefits.

      It's a model that found its backers.

      • by lgw ( 121541 )

        Various pundits in political and gaming news sphere (of those I follow) generally played around with subscription model to the point where most of the content is free with constant nods to paying patrons on youtube and such. And then they have some kind of a small paywall for extras, with various tiers of payment for more benefits.

        It's a model that found its backers.

        Everyone I watch: gaming, science, history, and 1 political channel, everyone is crowd funded now.

        It's the proven model once your channel is a success, but ad revenue has an advantage for new/small channels. I'm not sure crowdfunding alone is enough. OTOH, does getting $100/month from YouTube really motivate people to keep building their audience? I don't know.

        • by Luthair ( 847766 )
          I would also question how scalable relying on donations is. It doesn't feel to me like you could operate a large scale business (e.g. NY Times) when we think about how budget stations that relied upon telethons seemed to be.
          • by lgw ( 121541 )

            The NYT is a crappy example. I can live without any new sources that are publicly traded corporations. The biggest newspaper is not big in the modern scale of things. One million subscribers is on the successful side of a mid-sized YouTube channel.

            I think a better example of the problem is modern movies. It's not at all clear that big-budget entertainment can be crowdfunded. It would be nice though to see properties with an established fanbase forced to actually make movies for that fanbase, instead of

  • Very Interesting (Score:5, Interesting)

    by jrbrtsn ( 103896 ) on Monday February 25, 2019 @02:07PM (#58177856)

    I am happy to pay a fair price for content, but am unwilling in any scenario to be subjected to invasive advertising. Netflix is a good example of an ad-free subscription based library of video content.
    One of the early promises of the Web was micropayments, remember that? It has yet to happen because the cost of a secure financial transaction is simply too high. I think the best answer is subscription aggregators, who provide access to a libraries of content and track which customers are accessing said content. At the end of the month, the subscription aggregator sends a single payment to each content provider, which represents the sum of all accesses that month.

  • by Anonymous Coward on Monday February 25, 2019 @02:28PM (#58177990)

    If you're not willing to pay a few cents a day for a website without remuneration, then maybe you shouldn't have a website. Here's the dirty little secret: All the newspapers exist because someone wants their voice to be heard. No, they're not in it for the profit. That's a means to an end, because newspapers aren't damn near free like servers and bandwidth. All the manufacturer web sites exist because that's the cheapest way to support their products, and you don't sell anything without support. Do you really want the blogs and vlogs that only exist because someone wants your money? People are unwilling to pay for the web because there's already more than anyone can consume in a lifetime. The web doesn't need a coin slot.

    • by danbert8 ( 1024253 ) on Monday February 25, 2019 @02:38PM (#58178036)

      As far as I am concerned, news sites that won't let you use an adblocker but start autoplaying videos obviously don't give a shit about how much their bandwidth or content creation costs...

    • Hosting the website is dirt cheap, yes. Significantly less than maintaining printing presses.

      The problem is that the information on that site costs orders of magnitude more to to produce that it does to present. Reporters, editor, et al, need to eat. If you're consuming the material, it would be nice to get paid for it. I'm pretty sure nobody disputes this.

      The problem is what is the best means of doing that? For any given website, I may read their articles daily. Or maybe once a month. Or maybe only o

      • by rtb61 ( 674572 )

        People miss reality because of the bullshit, corporate marketing is end to end psychologically destructive and manipulative bullshit. The internet itself in reality is an advertising platform, people produce the content to demonstrate their skills, products and services, to attract customers. Simply psychopaths are making a mess of it, forcing the worst kind of real medicine side show advertisements, lead by the USA, the Union of Shitty Arseholes, when it comes to their cabal of corrupt corporations, runnin

  • by Anonymous Coward

    and you can advertise to me.

    • by tepples ( 727027 )

      If a website charges $4 per month for ad-free access or nothing for access with ads, you can choose one of three things.

      A. Access the website with ads
      B. Access the website ad-free for $4 per month
      C. Do not access the website

      If you choose A, you are being paid $4 per month to view ads on that site. The site's operator just pockets the $4 in order to save on transaction fees with the bank. (Incidentally, swipe fees are why pay-per-article is not common.)

      Also there used to be several "get paid to surf the web"

  • So I'll flog it again: "Charity Share Brokerage".

    The idea is cost recovery and accountability, not massive profit. Wannabe donors would pledge shares, perhaps $10, toward the project proposal. It might be a proposal for new software, for a solution to the problem described in an article, for running a server for the next year, for another article on a related topic, or for something else. Each proposal would be vetted to make sure it's complete. That means a plausible schedule, a realistic budget, committed

  • by DogDude ( 805747 ) on Monday February 25, 2019 @02:44PM (#58178074)
    ... as long as they're served from the domain that I'm visiting. Just like print media up until a few years ago, there's nothing to say that websites can't sell ads to legitimate advertisers and put up advertisements. I'd have no problem with that. I won't submit any of my computers, though, to any of the garbage ad networks out there (Google, Facebook, etc.).
    • there's nothing to say that websites can't sell ads to legitimate advertisers and put up advertisements.

      This works for Daring Fireball [daringfireball.net] and Read the Docs [readthedocs.io]. But before you recommend requiring the ad-supported web at large to adopt their business model, please consider the following nothings:

      1. A publisher selling ads on its own website has to somehow convince advertisers that the publisher exists in the first place, is worth the advertisers' time, and can detect and not charge for fraudulent page views or clicks. If a web publisher hired you to market the publisher's ad space to advertisers, what steps would you

      • by DogDude ( 805747 )
        1. Media companies, again, up until less than a decade ago, used actual salespeople.

        2. So...?
        • by tepples ( 727027 )

          1. How would you suggest that a small media company afford to hire "actual salespeople" the moment it becomes bigger than a hobby?

          2. Whether ads pay 0 percent or 33 percent of the writing and hosting bill, that's still operating at a loss.

  • What, like mining cryptocurrency in the browser? If done right (it probably won't), it could be an interesting alternative.
  • by SlaveToTheGrind ( 546262 ) on Monday February 25, 2019 @02:56PM (#58178152)

    Looking at multiple [niemanlab.org] descriptions [niemanlab.org] of how Scroll will work, they explicitly say the Scroll subscription fee won't cover individual news site paywalls -- you'll also have to have a subscription to the underlying site to get unlimited (or, in some cases, any) articles.

    So unless I'm missing something, the only apparent benefit from my $5/month to Scroll is to get ad-free content (and, I suppose, less anti-adblocker cat and mouse).

    • Thanks, that's useful information. It would seem that Scroll is of limited utility if all it does is block ads; I already have software that does that for free.

      That said, I don't mind paying $5 a month to support sites I read regularly, but I've got some immediate questions about Scroll's analytics. Certainly it will include some amount of tracking -- I assume I need to be logged into Scroll for the ad blocking to kick in, and obviously it's going to use some sort of analytics to share its subscription fe

  • by Anonymous Coward

    "The browser maker says it will work with Scroll to better understand how consumers react to ad-free experiences on the web"

    I can tell you this without any study at all: People like ad-free experiences, period.

    "I wish I could see more ads!" said no one ever.

  • by AHuxley ( 892839 ) on Monday February 25, 2019 @05:09PM (#58178980) Journal
    People don't want a political gatekeeper between the content they enjoy and their ability to send payments.
    No CC brand connected to a political party stopping payments.
    No 3rd party payment platform making political connections about who gets users funds.
    No payments system that can remove the ability to move funds around.
    No secretive banking system to shutdown bank accounts due to politics.

    People enjoying connecting in a more direct way with the people who create the content they enjoy.
    To support content with funds, long term payments, bandwidth.
    Make the internet free and open again. For art, history, politics, reviews, news, projects, hobbies, comedy.
    Without needing the political approval of a bank, CC company, platform, political party, government, nation, mil, think tank, NGO.
  • I vastly prefer advertisement over subscription. A subscription service is an eldorado for data collectors. (I avoid add blocks because somehow, we need to pay for the content). It is today technically quite easy to fend off the data collectors on websites (if not subscribing) and avoid getting profiled and getting targeted by personized adds but in a subscription this is impossible. I personally would not like that a service keeps track of what, when and from where I read it in which order. If one wants

Keep up the good work! But please don't ask me to help.

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