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'Facebook, Axios And NBC Paid This Guy To Whitewash Wikipedia Pages' (huffpost.com) 103

The Huffington Post ran a bombshell report this week on one of a handful of people who have "figured out how to manipulate Wikipedia's supposedly neutral system to turn a profit." They're describing Ed Sussman, a former head of digital for Fast Company and Inc.com who's now paid to do damage control by relentlessly lobbying for changes to Wikipedia pages. "In just the past few years, companies including Axios, NBC, Nextdoor and Facebook's PR firm have all paid him to manipulate public perception using a tool most people would never think to check. And it almost always works." Spin reports: The benefit of hiring Sussman, aside from insulating talking heads from the humiliation of being found to have edited their own pages, is that he applies the exacting and annoying vigor of an attorney to Wikipedia's stringent editing rules. Further, because his opponents in these arguments are not opposing lawyers but instead Wikipedia's unpaid editors, he's really effective. From HuffPost:

"Sussman's main strategy for convincing editors to make the changes his clients want is to cite as many tangentially related rules as possible (he is, after all, a lawyer). When that doesn't work, though, his refusal to ever back down usually will. He often replies to nearly every single bit of pushback with walls of text arguing his case. Trying to get through even a fraction of it is exhausting, and because Wikipedia editors are unpaid, there's little motivation to continue dealing with Sussman's arguments. So he usually gets his way."

NBC and Axios confirmed that they hired Sussman, and an Axios spokesperson told HuffPost that the site "hired him to correct factual inaccuracies." The spokesperson added "pretty sure lots of people do this," which may or may not be true.

Sussman's web site argues he's addressing "inaccurate or misleading information...potentially creating severe business problems for its subject," bragging in his FAQ that when he's finished, "the article looks exactly the same" to an outsider -- and that his success rate is 100%.
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'Facebook, Axios And NBC Paid This Guy To Whitewash Wikipedia Pages'

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  • ...to post on Slashdot. Winning.

    • by Anonymous Coward

      There are editors who are such committed true-believers to their pet causes (9/11, marxism, feminism, making sure every blend word is called a portmanteau) that they'll do it with the same vigor of this lawyer. Like the kooks who stalk creimer or superkendall.
      And they do it for free.

  • by Gravis Zero ( 934156 ) on Sunday March 17, 2019 @01:04PM (#58288616)

    It seems like the sensible solution here is to ban for-profit editors (and revert their changes). Regardless of accuracy, profitability creates a significant motive to corrupt Wikipedia.

    • by Anonymous Coward

      Ah, but how do you know they are paid. This is always the problem with "nice" things. Crappy people crap on it. Wiki was a great idea, and I still use it, but am aware it is easily manipulated by paying a toll(troll).

    • by Chris Mattern ( 191822 ) on Sunday March 17, 2019 @01:32PM (#58288708)

      It seems like the sensible solution here is to ban for-profit editors (and revert their changes).

      That would be great if Wikipedia had any way to find out who was being paid to edit it. As far as I can see, they have no way to do that.

      • Re: (Score:2, Insightful)

        by Anonymous Coward

        True, but if you have no rules, you have no recourse when you do actually discover rule-breaking. If there was a rule against for-profit editors, then Wikipedia could now revert his changes legitimately.

      • by doom ( 14564 )

        That would be great if Wikipedia had any way to find out who was being paid to edit it. As far as I can see, they have no way to do that.

        And the obvious conclusion is that they have to know who's editing, they need to start using verified IDs with, at a minimum a demand to disclose conflict- of-interest.

        You can't have accountability without knowing who own's the account.

        • Even with verified IDs, uncovering hidden conflicts of interest would take investigative powers that a private entity just isn't entitled to.

          • by doom ( 14564 )

            When investigation is expensive, you try to compensate for that with severe penalties in the agreement.

      • by h4x0t ( 1245872 )
        Make it part of the TOS at minimum. Advertising these sorts of services would get one blacklisted.
    • Even better. Now each page he ever touched is going to have a section saying "XXX paid some guy to delete YYY from this page, which they didn't want you to read."

    • Honestly, the for-profit editors probably get closer to the truth than the for-philosophy editors

    • Comment removed (Score:5, Interesting)

      by account_deleted ( 4530225 ) on Sunday March 17, 2019 @02:42PM (#58288976)
      Comment removed based on user account deletion
      • I recall a famous author being unable to remove a false statement in his own bio because he couldn't edit it, and other editors refused to do it because he couldn't cite a third party.

        But here's the gist of that rule: how do you know it was a false statement? Because he said so? Okay, but what of the Notable source that provided that statement? Was that one in the wrong then? Isn't it at least reasonable that editors should put more credibility on a 3rd party notable source that presumably did research on the topic, compared to the word of someone who is hurt by that research and would prefer it to be vaporized?

        See, if the statement is truly false, the author could have asked the cited s

    • by shanen ( 462549 )

      Interesting comment and even more interesting that it got modded as interesting. I do think it's a bit simplistic. Also too bad the ACs can't read or understand your sig, eh?

      I actually think there's a more general problem here, and I even proposed and discussed a more general solution approach with some people on WIkipedia. I am NOT surprised that nothing came of it. However, I would say that it was somewhat useful for me in terms of understanding the underlying symmetries more clearly.

      https://meta.wikimedi [wikimedia.org]

  • Wikipedia claims it's an encyclopedia but all too often it strays into the domain of news reporting. Of course people & organisations with power, influence, resources at their disposal, & a public reputation to maintain are going to do everything that can to push back at news reporting that they don't like.

    News reporting is the job of journalists, their specialist editors, & their (very necessary) lawyers, not anonymous volunteer academics, experts, & laypeople. If you want to find informati

    • Point of Wikipedia is to gather as much information and references in one place as possible about as wide range of topics as possible, but it will never be, nor can it ever be the ultimate arbiter of truth. It's merely the first reference to look at - just like any other encyclopedia, only on a larger scale than has ever been done before.

      Wikipedia is without doubt one of the greatest achievements on internet and it very much does what it's supposed to, just don't expect more than it can deliver.

  • Does anyone believe that joke, really?
    People invested enough to be a Wikipedia editor are invested for crying out loud.
    They are not neutral: They are invested due to strong personal opinion and/or by greed.
    If they write things you agree with then you think them neutral, writing something you disagree with reveals them to be political hacks, corporate shills, sock puppets or worse.
    Wandering through Wikipedia, snopes, or Slashdot provides ample evidence of all of us thinking we wrote or read something neutral

  • by epine ( 68316 ) on Sunday March 17, 2019 @04:37PM (#58289374)

    User:BC1278 [wikipedia.org]

    User's current talk page:

    My name is Ed Sussman. I have interest and expertise in articles around business, technology, the digital world, law, media and journalism.

    I also do paid Wikipedia editing, trying always to stay strictly within the Conflict of Interest rules at WP: COI. As a COI editor, I promote the service I offer at http://whitehatwiki.com/ [whitehatwiki.com] information I offer as required disclosure under WP: Paid.

    I have a COI in regards to the following previous employers and/or schools I attended: Buzzr.com, Wall Street Journal, Financial Times, Federal Judicial Center, Inc. Magazine, Fast Company Magazine, Mansueto Ventures, Inc.com, FastCompany.com, Gruner + Jahr, University of Pennsylvania, The Daily Pennsylvanian, Duke Law School, Duke Law Journal.

    You can presume any edits I have made for any article are on behalf of the article-subject or their employer, unless I specify otherwise.

    If you ever think any of my work doesn't conform to Wikipedia policy, please let me know and I'll do my best to fix it!

    User contributions: last 500, article space only, hide minor edits [wikipedia.org]

  • "If any editor is found to receive compensation from the subject or an article they edit, all edits they have ever made will be immediately reversed and removed and they will be banned from editing Wikipedia for life."

    This way anyone paying an editor when discovered losses all their changes and edits. Maybe even counterpoints are highlighted for a period of time, say 5 years. Help the Streisand effect work. Don't see another way to stop this. Maybe paying editors but that wouldn't really prevent this.

    • Wikipedia already has a set of rules for paid content: WP:Paid [wikipedia.org]. TL;DR version: It is allowed provided there's disclosure and all the other rules are strictly followed.

      • by q4Fry ( 1322209 )

        It sounds to me from TFA that Sussman annoys other editors until they do any editing that he is prohibited from doing. It sounds to me like an opportunity for automation, in the vein of CongressEdits. [wikipedia.org] Find who he converses with on User:Talk pages, correlate it to edits by those users, and report the results.

  • This article is just a advertising for their services, but placed just as a information article. they are playing by the rules and yet passing their information anyway :)

"The vast majority of successful major crimes against property are perpetrated by individuals abusing positions of trust." -- Lawrence Dalzell

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