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Media Technology

Disney is Taking Full Control of Hulu (cnn.com) 100

Disney's takeover of Hulu is just about complete. Comcast on Tuesday agreed to sell its ownership stake in the streaming video service to Disney. The sale won't happen for at least another five years, but Disney will take full operational control of Hulu right now. From a report: The deal is a sign of how much streaming video has changed in the last few years. Hulu was at one time a joint venture between several media titans: Disney (DIS), 21st Century Fox, Comcast's NBCUniversal and Time Warner (now WarnerMedia). None of those companies had majority control. Now Hulu is effectively a Disney product. The company became the majority stakeholder in the streaming video service after it closed a deal for most of Fox's assets in March. Last month, WarnerMedia -- now owned by AT&T -- agreed to sell its 9.5% interest back to Hulu. Comcast owns roughly a third of Hulu. Under the terms of the deal, Comcast will sell its interest to Disney for Hulu's fair market value no earlier than 2024. Disney has guaranteed that the sale price will reflect a minimum total equity value of $27.5 billion for Hulu at that time, according to a press release.
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Disney is Taking Full Control of Hulu

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  • by Riceballsan ( 816702 ) on Tuesday May 14, 2019 @11:14AM (#58590548)
    Which is disney's goal... aren't they releasing their own streaming competitor to compete with hulu and netflix? Or are they planning to combine them?
    • by cascadingstylesheet ( 140919 ) on Tuesday May 14, 2019 @11:23AM (#58590630) Journal

      Which is disney's goal... aren't they releasing their own streaming competitor to compete with hulu and netflix? Or are they planning to combine them?

      Who knows? There's one company that sells like 20 brands of laundry detergent. I think their goal is to make money from you.

      • by Zontar_Thing_From_Ve ( 949321 ) on Tuesday May 14, 2019 @11:48AM (#58590826)

        Which is disney's goal... aren't they releasing their own streaming competitor to compete with hulu and netflix? Or are they planning to combine them?

        Who knows? There's one company that sells like 20 brands of laundry detergent. I think their goal is to make money from you.

        Hulu and Netflix don't really overlap that much already. The plan is to keep Disney+ more family friendly and put more "mature" content on Hulu, plus Hulu streams ABC shows and some of them don't really fit in well with the Disney+ idea. Since Fox uses Hulu for streaming and Disney owns a lot Fox now, this might be a way for Disney to make money off anybody who wants to stream Fox shows. I read that NBC is moving to their own streaming service but it won't be ready until next year, so for now Disney will make money off people who watch NBC shows on Hulu.

    • by EvilSS ( 557649 ) on Tuesday May 14, 2019 @11:38AM (#58590750)
      They have stated they want to keep them separate, with Hulu being where the more adult shows end up, and Disney+ staying family oriented.
    • by bill_mcgonigle ( 4333 ) * on Tuesday May 14, 2019 @12:03PM (#58590972) Homepage Journal

      There's little point in having separate infrastructures, but Disney has had Touchstone and Miramax for making money on stuff that isn't for kids.

      Pulp Fiction was a Disney release.

      They intend to monopolize all childrens' entertainment and lock it up with government monopolies and SLAP-ish government lawsuits. This is just another arrow in their quiver.

    • by elrous0 ( 869638 )

      Well, this being Disney, I'm guessing their goal is to crush their enemies, see them driven before them, and to hear the lamentations of their women.

      • by jwhyche ( 6192 )

        Hulu has been on my chopping block for a few months now. I planned to take the axe to it a few months back but they lowered the price a few bucks.

        Hulu used to have some good shows that where worth it. Lucifer moved to Netflix and The Expanse is on Amazon. The only show on Hulu I actually watch is The Orville. The question is The Orville worth 5 bucks a month? So far it is to me.

    • Which is disney's goal... aren't they releasing their own streaming competitor to compete with hulu and netflix? Or are they planning to combine them?

      Disney's goal is obviously to get you to pay them $20 a month - $6.99 for Disney+ and $12.99 for ad-free Hulu.

      • by bob4u2c ( 73467 )
        Let me fix that for you.

        Disney's goal is obviously to get you to pay them $60 a month - $26.99 for ad-supported Disney+ and $32.99 for ad-supported Hulu.
    • Their goal is to own the very concept of entertainment. Eventually every movie, tv show, play, you watch, every toy you buy, and every video game you play will be made and owned by disney if they get their way.
    • Which is disney's goal... aren't they releasing their own streaming competitor to compete with hulu and netflix? Or are they planning to combine them?

      Disney's goal is to have Disney+ for all your child-friendly movies shows. Everything G rated, plop your kids down and all is well. They also want to have Hulu, for all their more mature content. Anything not appropriate for a 7-year-old. So the Simpsons (or Deadpool) doesn't impact the Disney brand. Heck, did you know that Disney made "The Waterboy", "Co

    • Disney+ is for the kids. That leaves Disney with lots of material that will not fit in there. In addition they have lots of Disney+ material(marvel, star wars, etc) that has an interest with a adults.
      This leaves them with an adult channel(hulu) and a kids channel(disney+). So no competition between each other and once they offer a discount if you purchase both a lots more competition for netflix.
    • Here's the current streaming subsidiary scorecard as best as I can make it out.
      • Disney - Hulu, Disney, ABC, ESPN
      • WarnerMedia (formerly AT&T and Time/Warner) - DirecTV Now, HBO, Cinemax
      • Dish - Sling TV (I can see them being bought out by someone bigger wishing to pick up a streaming service)
      • Google - YouTube TV
      • CBS - CBS Interactive, Showtime

      Self-owned or unaffiliated:

      • Netflix - Netflix
      • Amazon - Amazon Video
      • Sony - Sony Playstation Vue
      • Comcast - Xfinity (currently only to their cable network subscrib
  • by cascadingstylesheet ( 140919 ) on Tuesday May 14, 2019 @11:22AM (#58590622) Journal
    ... I get my streaming video from Amazon ;)
    • by elrous0 ( 869638 )

      But they can't jack up their prices. If they do they'll face competition from one of the two or three other megacorporations that own pretty much everything now.

      That is, assuming they don't collude with one-another--which they almost certainly will.

      But no worries, I have a solution. Let's give them more tax breaks. That'll fix everything.

  • Corporate tax cuts -> Consolidation -> Cutting redundant jobs
    How long until Disney owns all of media?

    • Given that they keep getting the US Congress to extend copyright, every time they are about to lose copyright, I'd say they have an infinite supply of money available in the future.
      • by PPH ( 736903 )

        infinite supply of money available

        Read a book instead.

      • Given that they keep getting the US Congress to extend copyright

        That's the old way. The new way is to convert your characters into trademarks, which already last forever.

        • Exclusive rights in a trademark under the Lanham Act cannot be used to extend the effective term of an expired U.S. patent or copyright. Kellogg v. Nabisco, 305 U.S. 111 (1938) [wikipedia.org]; Dastar v. Fox, 539 U.S. 23 (2003) [wikipedia.org].

          • For Kellogg, we can all agree that "shredded wheat" is a descriptive term. For Dastar, it (a) had to do with one single work and (b) involved stripping identifiers like trademark, not infringing a trademark. What Disney does is use Mickey Mouse as a logo to identify the company. I think they'll win that case. Marvel comics use a small image of the character as a trademark to identify the source of the comics as well.

            And even if they're wrong, it'll be like WB and "Happy Birthday". Who's going to pay mill

            • What Disney does is use Mickey Mouse as a logo to identify the company.

              The Walt Disney Company would probably have a stronger claim to the "stylized 1-color mouse head with ears" as the logo of the entire corporation than to the mouse character with a face.

              Who's going to pay millions to sue for it to be in the public domain*?

              To solve this problem, first you need to find someone in another MPAA studio who is really not a fan of Disney. You could start with the team behind Shrek. Comcast's DreamWorks Animation would jump at the chance to complete the circle by including Mickey in Shrek 6 or maybe a Felix the Cat crossover.

              • he Walt Disney Company would probably have a stronger claim to the "stylized 1-color mouse head with ears" as the logo of the entire corporation than to the mouse character with a face.

                Well, sure they use the mouse head. But they've also used a specific still of the Mickey character as a trademark. And, for a while, they've tried using a clip from Steamboat Willie as the little studio animation before a movie.

                To solve this problem, first you need to find someone in another MPAA studio who is really not a

        • Their current method is to convert cartoons into live action movies for some as yet unknown method of protection.

          • by bob4u2c ( 73467 )
            It is a defense that they can use to say they are still working with the IP to make new stuff. IE, if you stop furthering a product one can claim that you abandoned the rights to it and it should go into public domain. However, if you keep churning out new material you have a right to protect your IP.

            Its BS of course, as Disney takes anything they can, makes something with it, then claims its their IP while suing anyone who dares to disagree with them.

            Throwing money at a live CGI reboot of something i
            • by mentil ( 1748130 )

              The traditional method of renewing trademarks is to create trading cards. Costs pennies and resets the clock.
              Of course, the e.g. Beauty & the Beast remake was so insanely profitable, it's more likely to be about profits.

      • they keep getting the US Congress to extend copyright

        Doubt it. The 1976 and 1998 extensions were intended specifically to harmonize with Europe, but the European Union hasn't since extended its copyright term. Furthermore, Disney would have to fight the Authors Guild, which opposes another extension [arstechnica.com].

  • if we enforced anti-Trust laws. It's bad enough we're letting them buy up every major IP (Star Wars, Marvel, my money's on DC next).

    My favorite argument is that we have to let these companies buy out and merge because otherwise they won't be big enough to compete with all the other mega conglomerates we let do buyouts and mergers...
    • Nah, my guess is NBCComcast buys DC. After all, you want two members of your oligopoly so you have "competition"

      • WarnerMedia owns DC. Would AT&T sell WarnerMedia to Comcast, or would Comcast sell NBCUniversal to AT&T?

        • When Comcast or AT&T merges with Disney, the other will own NBCUniversal and WarnerMedia. Because the FTC will force that divestment for "competition"

  • by Daetrin ( 576516 ) on Tuesday May 14, 2019 @12:16PM (#58591096)
    your FTC has failed. Now witness the monopoly power of this fully owned and operationally controlled streaming station!
    • by Anonymous Coward

      Comment of the year.

  • So, wait, Disney has 5 years to run Hulu into the ground to reduce its fair market value in a takeover? This deal structure makes no sense to me...

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