Mozilla Debuts Its New Firefox Logos (venturebeat.com) 90
An anonymous reader writes: Mozilla today introduced a new Firefox family of logos, a rebranding effort it kicked off more than 18 months ago. For most people, Firefox refers to a browser, but the company now wants the brand to encompass the entire Firefox family of apps and services. "The 'Firefox' you've always known as a browser is stretching to cover a family of products and services united by putting you and your privacy first," Mozilla explained. "Firefox is a browser AND an encrypted service to send huge files. It's an easy way to protect your passwords on every device AND an early warning if your email has been part of a data breach. Safe, private, eye-opening. That's just the beginning of the new Firefox family."
After 18 months (Score:2, Insightful)
The deckchairs on the Titanic have a new arrangement
Re:After 18 months (Score:4, Interesting)
And the violin music is nice.
Seriously, though, why no actual fox? What happens when the minimalism craze ends? I thought it already did, even.
Re: (Score:3, Informative)
Basic reading comprehension fail there buddy. The sans-fox logo is not used for the browser. The browser logo is still a fox, and is pretty much unchanged except for updated color palette and art style.
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TFA calls it "Firefox".
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What happens when the minimalism craze ends?
Then we'll need to hire people who can actually do art.
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Better yet, save money, and not mess with it. If you are on a tight budget and it ain't broken, don't fix it.
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This is the stupid shit they are wasting their time on, and the reason why their market share has dropper to near insignificance.
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I'd say not. I've been using Firefox since Quantum, and now that Google is making ad blocking on Chrome far less useful, I'm very glad.
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At the same time Mozilla tries very hard to break the adblock plugins. They are next to impossible to configure now in mobile version and even on desktop, selecting the correct uri to block is really hard. Previously one could have a window (ctrl+shift+v) listing URIs on page which let user to match uri with their content on page, but that was broken by FF a long ago.
You're a good candidate for Chrome (Score:1)
If Firefox is dumbing down it's only because retards like you exist as a "target market".
I would suggest you go and use Chrome, but that isn't enough.
So long as you continue to exist, it will be hard for a browser aimed at tech literate people to remain.
Conclusion: You need to not exist.
Re: (Score:2, Interesting)
Think about some logos that never change: GE, CocaCola, Microsoft, Apple, McDonalds, IBM, Ford, UPS, Shell, HP, Sun,Kellogg's, FedEx, MBC, KFC - you get the idea. So, you are right, the stalwarts don't need to change, and why waste time and effort and expense on new art.
But, the first thing that came to mind reading your comment is that this sounds just like what happens when the next major version of (pick your favorite distro) Linux comes out, and the desktops all get jiggered around. Updating KDE or G
Re:After 18 months (Score:5, Informative)
Think about some logos that never change: GE, CocaCola, Microsoft, Apple, McDonalds, IBM, Ford, UPS, Shell, HP, Sun,Kellogg's, FedEx, MBC, KFC
In August was the Jackal born;
The Rains fell in September;
"Now such a fearful flood as this,"
Says he, "I can't remember!"
Coca-cola logos [coca-cola.co.uk]
... I can't be arsed to find more links, but you get the idea...
Apple logos [wikipedia.org]
Microsoft logos [wikipedia.org]
KFC logos [famouslogos.net]
+1 Informative (Score:2)
A pity I don't have mod points today.
Re: (Score:2, Redundant)
https://www.coca-colajourney.c... [coca-colajourney.com.au]
https://www.fineprintart.com/a... [fineprintart.com]
https://thinkmarketingmagazine... [thinkmarke...gazine.com]
https://autowise.com/ford-embl... [autowise.com]
I guess I could have link all of the logos but these should show the point that even the biggest names in business occasionally change up their logos.
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Their market share has fallen but has the number of active users? Maybe there are just more active users and their base hasn't grown, while Chrome's has.
Well, I'm sure their user base has declined, I'm just saying maybe it's not as bad as it looks. A lot of Chrome users are on mobile, for example, which added vast numbers of new users to their stats.
Chrome took a lot of users away from Internet Explorer too, especially in corporate environments. Both IE and Chrome have remote management features (via Window
Re: So glad I never donated money! (Score:1)
Considering that you have never donated money to Mozilla, it is very unlikely that you would do so now, regardless what logo they use.
Re:And here come NutScraper again ... (Score:4, Interesting)
If you choose to disable telemetry, you have no right to complain when your favorite feature gets deprecated and removed for lack of use.
If you choose to disable sending crash reports, you have no right to complain when a defect appearing only in your edge case configuration goes unfixed.
If you choose to disable malicious site database lookups, you have no right to complain when a typosquatter's site cons you out of your identity or downloads ransomware to your Downloads folder.
telemetry is a weasel word for spyware (Score:5, Insightful)
That statement demonstrates either deep ignorance, or disturbing arrogance. Compulsory spyware has never been necessary for learning what features our users depend on. We have been doing just fine without it for decades.
Now, dear users, whenever someone pushes you to accept their "telemetry", you ought to consider whether their actions demonstrate concern for your privacy.
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Compulsory spyware
The "spyware" in the Firefox web browser has never been compulsory to my knowledge. The user always has the opportunity to turn it off. You could be confusing it with non-enterprise versions of the Windows 10 operating system.
has never been necessary for learning what features our users depend on. We have been doing just fine without it for decades.
I'll be honest and concede what you call my "deep ignorance." So what's the better way to measure use of a feature?
If your answer is "ask each user": Those who take the time to respond to surveys aren't necessarily a representative sample. If a product nags the user to complete a surve
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I don't know about "doing just fine", more like the people with the loudest voices get to decide how the software develops. At least with telemetry everyone's voice counts equally.
Of course telemetry is bad for other reasons so it would be nice to have a good solution that doesn't need it. At least Mozilla seem to be fairly careful about what data they collect and how they store it.
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The problem with learning about your product with mass telemetry is that you merely discover what the great mass of stupid people are doing. That is why we have ever more infinite numbers of emoji glyphs, but bugs never get fixed.
The time to dignifiedly communicate back (Score:3)
For thousands of years people have been able to give other people what they want by talking to them. In this age of text messaging
In June 2019, some carriers are still charging users per sent text message and per received text message. For example, T-Mobile USA's lowest plan includes 30 units per month, where each incoming minute, outgoing minute, incoming text message, or outgoing text message costs one unit, and additional units cost 0.10 USD each.
and emails
Which go to the junk folder.
there's no excuse to rely on spying on people instead of communicating with them in a useful and dignified way.
Other than the person with whom being communicated lacks A. the time to communicate back, B. the technical knowledge to answer the questions in the survey, or C
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Nice astroturfing, have a cookie.
I forgot surveys (Score:1)
If you choose to disable telemetry, you have no right to complain when your favorite feature gets deprecated and removed for lack of use.
Others have pointed out that this line should have read as follows:
If you choose to disable telemetry, and you refuse to sign up for surveys or to respond to them, you have no right to complain when your favorite feature gets deprecated and removed for lack of use.
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Windows 7 contained telemetry. The result was Windows 8.
Telemetry is just a way for minions to prepare nice pie charts for managers. Companies will ultimately do whatever they please, regardless of what users need.
How about freedom of choice? (Score:1)
For example, not checking for software updates without the user's consent.
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Freedom of choice isn't the same thing as demanding for your choice to be the default.
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Firefox defaults are not great, but you can turn off all the bullshit.
$ wc -l user.js
896 user.js
For me, 896 non-default settings later, I have a browser that respects my privacy. But, I have to diff / research to see what new settings have been added every time Debian updates Firefox LTS version.
It is impossible to even approach the same level of privacy with Chromium.
Here's an idea (Score:1, Troll)
How about Mozilla make a web browser. And only a web browser. Not a supposed ftp client, not a place to store your financial information, not a notifier blasting out your information for the world to pick apart, a web browser. A piece of software which only displays web pages.
Is that too much to ask for?
Firefox enables "Huge File Transfers" (Score:3)
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So excited! (Score:4, Funny)
Adds less than zero value (Score:1)
Nothing is quite the ostentatious waste of time and money as rebranding navel-gazing, especially when the only significant outcome is a few small images that are less helpful and uglier than before.
Ugh... (Score:1)
Can slashdot change ITS logo for Mozilla and Mozilla related stuff? That stupid dragon head or dinosaur head or whatever the fuck that is... can THAT please go away?
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I don't understand the Firefox hate (Score:5, Interesting)
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I love Firefox, been using it since it first came out. And, I mostly agree with what you say.
But, that's also precisely why people are upset with them. Mozilla has been slowly turning Firefox into Chrome-lite.
Copying the simplistic (& IMHO ugly), Chrome interface.
Dropping the add-on ecosystem without offering a fully featured API alternative. (Still waiting on that toolbar API: https://bugzilla.mozilla.org/show_bug.cgi?id=1215064)
They've had a lot of privacy-related fumbles with Pocket, Mr. Robot, &
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Firefox dropping the old addons API was a very necessary step toward bring the browser forward.
One of the reasons all other vendors have switched to embedding webkit/blink, is because those engines specifically supported being embedded. Not just web browsers, but anything with an embedded webview: steam, email clients, store apps, etc). Gecko wasn't even an option. Making strides to improve this (and multi-process, and a host of other improvements) meant killing the old addon api. They're getting close to t
New! Improved! (Score:2)
I yearn for the day when "programs" are called "programs" not "apps".
I liked Firefox when it was a program.
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App appers are not appy? I'm appt to say, shut your yapp!
Phoenix NG please (Score:2)
They're about to make the same mistake. They've forgotten why Firefox actually exists, and they're going back to a kitchen sink thing. This is a mistake - best case, you get a fork and Phoenix Next Generation. Worst case - pe
Re: Phoenix NG please (Score:2)
Couldn't agree more.
Clearly whoever started Firefox and made Mozilla successful has left the team a long time ago. How can the people in charge now not even know what Firefox set out to be.
They already have a comapny name (Score:1)
Slashdot's old Firefox logo (Score:2)
Does this mean Slashdot will stop using the second Firefox logo everywhere, the one from about 2005-2009? There have been three redesigns since, with this new one about to become the fourth. It's hard to say they're using the old one for nostalgia when the actual original Firefox logo would probably be more appropriate for that (it's similar but has less gloss and a slightly different fox--easy to tell the difference at any size if you look at the globe).
That's what we need: new branding! (Score:2)
I worked at Intel briefly in 2015. I remember there was a post on the company blog about how they were addressing their declining revenues by...unveiling new logos and redesigning the packaging they sold their microprocessors in.
The comments were mostly polite variations on a theme: "This isn't going to fix our market problems." This was before Ryzen; Intel already had an absolute lock on the market for people who buy desktop processors in boxes. There was absolutely no way a new box was going to increas
Firefox: now with even more Pocket (TM) (Score:1)