The Missing Piece of Amazon's New York Debacle: It Kept a Burn Book (wsj.com) 130
When Amazon scrubbed plans to build a second headquarters in New York City earlier this year, the reason appeared rooted in a debate about unions, tax subsidies and housing costs. Then there was the burn book. [Editor's note: the link may be paywalled; alternative source.] The Wall Street Journal reports: In a private dossier kept at the time, whose existence has gone previously unreported, Amazon executives cataloged in minute detail the insults they saw coming from New York politicians and labor leaders, according to a copy viewed by The Wall Street Journal. By late January, Amazon executives had been pummeled at two public hearings. The burn book, which was kept in a Microsoft Word document called "NY Negative Statements," had separate sections for a half-dozen politicians and officials who had gone from thorns in the company's side to formidable opponents of a deal that now looked to be in jeopardy.
The document recorded how opponents mocked the helipad Amazon planned to build, pushed the Twitter hashtag #scamazon, and brought up the company's work for the federal Immigration and Customs Enforcement, a sore spot among some Amazon employees. It was an eight-page, bullet-pointed, Calibri font testimony to Amazon's sensitivities. The burn book is one indication of just how ill-suited Amazon and New York were to each other, a buttoned-up corporation that didn't talk publicly about its unhappiness up against a raucous political circus that had no problem running its mouth. This account is based on interviews with multiple people who were part of the deal.
The document recorded how opponents mocked the helipad Amazon planned to build, pushed the Twitter hashtag #scamazon, and brought up the company's work for the federal Immigration and Customs Enforcement, a sore spot among some Amazon employees. It was an eight-page, bullet-pointed, Calibri font testimony to Amazon's sensitivities. The burn book is one indication of just how ill-suited Amazon and New York were to each other, a buttoned-up corporation that didn't talk publicly about its unhappiness up against a raucous political circus that had no problem running its mouth. This account is based on interviews with multiple people who were part of the deal.
Well.... (Score:4, Interesting)
Re: (Score:2)
So does anyone else have a sad story of Amazon?
Well, some months ago I ordered an adapter that allows me to plug three things into one outlet. Cost about four bucks. The item listing also offered "professional installation" for something like $109.00. I was tempted to order it just so I could see the look on the face of the "professional installer" when he or she arrived to professionally install it. But I cheaped out and installed it myself, which was thoroughly uninteresting. And that makes me a little sad.
Re: (Score:2)
Well, some months ago I ordered an adapter that allows me to plug three things into one outlet. Cost about four bucks. The item listing also offered "professional installation" for something like $109.00. I was tempted to order it just so I could see the look on the face of the "professional installer" when he or she arrived to professionally install it.
But I cheaped out and installed it myself, which was thoroughly uninteresting. And that makes me a little sad.
You should have written a fake satirical review of the, uh, "professional installation." Think of the possibilities! It could have rivaled some we see for multi-thousand-dollar audio cables.
Re: (Score:3)
Re: (Score:2)
Later on I contacted Amazon to complain about email spam from AWS.
One nice thing about Amazon is that they are honest about their spam policy. Some companies will claim they are removing you from their spam list, but don't.
Amazon tells you directly that there is no mechanism for turning off the spam, they are going to continue, and there is nothing you can do about it.
They may be evil, but at least they are honest about it. That should count for something.
Re: (Score:2)
I basically have to agree. I used to word it along the lines of "At least the open pursuit of my money is a sincere and relatively transparent motivation."
I still don't have to like it. And I am still worried about the ramifications as Amazon gains more and more control over the supply chains. The freedom part is what gets to me, per my sig.
And yet I also think Amazon is one of the corporate cancers in the best position to reduce the amount of spam. The funny part (to me) is that it seems Bezos should have
Re: (Score:2)
Ah yes, lawful evil.... the most evil of them all...
Re: (Score:2)
So does anyone else have a sad story of Amazon?
We live in a rural area without much shopping other than Kroger and Walmart. We buy everything not available at these two stores from Amazon. Never had a problem.
We could have driven 100 miles to Major City to buy a bigscreen TV. Then we would have had to lash it to the roof of the crossover and have all kinds of fun getting it home without fatal damage. Instead, we ordered on Amazon, and it arrived at our front door.
That alone is worth the price of admission. I love living in the future.
Re: (Score:2, Troll)
Do you understand that Amazon is the reason you will never have more shopping choice? Actually, if Amazon succeeds, you will lose the last bits of free shopping choice you still have.
More interesting to consider is whether that will solve Amazon's fake problem. I say the problem of more profit is fake because it can never be solved, no matter what the profit level is.
Which leads to my prediction: Once Amazon has eliminated all other shopping choices, then the objective will be to direct your "choices" to wh
Re: (Score:2)
Amazon... Wal-Mart.... I don't think you understand the problem some places in the country face. There places where you literally have to drive an hour to find a store that still doesn't have anything you want. So yeah, mail order is great and a company has garnered a lot of success streamlining the process.
The low population center and terrible economy had years with no alternative that sprang up to meet the need. Mostly because it wasn't profitable enough for anyone.
I am sorry your hose and carriage was r
Re: (Score:2)
You are looking at causation exactly backwards, and Amazon thanks you.
To me it's all about the freedom. If you actually want freedom, then at each locus of choice, you want choices. REAL choices, not the choices that a gamester like Jeff Bezos has selected for you to help maximize his profits.
Let's try it in solution terms. Imagine that Amazon was divided into three companies with overlapping coverage zones. Yes, it would be slightly less efficient, but you would actually have some meaningful choice for you
Re: (Score:2)
There is more than just Amazon. Walmart is delivering to the house as well, my local grocery chain now does too and pretty much any retailer around has contracted with any of the many home delivery options whether it's Uber, Lyft, GrubHub etc.
Amazon does not have a monopoly. Sure it's big, but people have a choice.
Re: (Score:2)
You have a different appreciation for Amazon when you live west of a map dot where the roads are all numbered and the primary exports are corn, soy, and young people moving to cities.
It's hard to overstate the impact of being able to get damn near anything tomorrow when the closest Wal-Mart is an hour away and the closest big mall is two hours away. It's not an exaggeration to say it saves 10,000 miles a year on your truck.
Re: (Score:2)
So can you buy your freedom back? Amazon have a special deal on freedom?
Or maybe you think you have to act so as to live up to the worst stereotypes some people have about farmers and rural dwellers?
Wait. Maybe it's just the secondary cognitive dissonance of freedom? It's not just the work of being free, but the need to sometimes change your mind that bothers you? If you're going to remain free, you can't stop. No one is ever completely free, but in the quest you constantly have to seek new information--eve
Re: (Score:2)
Could you explain, in short words and simple phrases so I'll be sure to understand, what exactly about my shopping at Amazon infringes upon your freedom? I voluntarily choose to give them my dollars in exchange for goods that I value.
Am I more free by driving to a different corporate behemoth to buy my Chinese made goods?
Re: (Score:2)
Could you explain, in short words and simple phrases so I'll be sure to understand, what exactly about my shopping at Amazon infringes upon your freedom? I voluntarily choose to give them my dollars in exchange for goods that I value.
Am I more free by driving to a different corporate behemoth to buy my Chinese made goods?
It's in my sig. It's been there for some years.
I think the funniest part is how confusing freedom is to the so-called Libertarians. Perhaps you're one of them, which might explain something. However, at this point I have no idea what is beyond your comprehension, but feel free to attempt to clarify your confusion.
Re: (Score:2)
I'm sorry, I'm still not getting it. My choice to shop with Amazon is meaningful (having a serious, important, or useful quality or purpose) to me because it saves me large amounts of time. It is not coerced (obtained by using force or threats). I don't see a free speech or beer argument.
What am I missing?
Re: (Score:2)
That you're engaging with someone who's managed to combine the mentality of the Unabomber with the ineffectiveness of Donald Trump.
Seriously, read through his comment history and then consider whether sifting through that dross is worthy of your time.
Re: (Score:2)
Thanks for that, but I do want to understand.
I've heard hundreds, if not thousands, of tirades against Amazon and I want to understand the motivation and thought process behind them. Perhaps its ignorance, but I don't see how Amazon is structurally different from the old Sears and Roebuck catalog. That company was an unassailable dynasty that lasted over a hundred years only to be reduced to irrelevance today. To me that is evidence that competition works and the freedom to have that competition works to
Re: (Score:2)
Kind of simple from my perspective.
I like freedom. I'm not saying you hate it, but I don't think a cheaper or more convenient widget is worth more than freedom.
In a sense, Amazon's motives are clear and pure. It is a corporate cancer. It is programmed to increase it's profits. I say profit-maximization is a fake problem because there is no solution. No profit will ever be sufficient.
I also think Jeff Bezos has made his own motives pretty clear. He wants to abandon ship. With your help.
Perhaps it would be mo
Public masturbation of 946416 (Score:2)
Z^-1
Re: (Score:2)
Yet another sexual assault brought to you by shanen. #metoo.
Given this behavior, you have to wonder how he treats people around him in real life.
Re: (Score:2)
Freedom is only freedom if exercised in a way that shanen approves of. Which makes it, oddly enough, something more like tyranny under a self-appointed dictator. One that abandoned ship for Japan decades ago, yet cannnot actually let go.
Re: (Score:2)
Z^-2
Re: (Score:2)
Z^-3
Re: (Score:2)
Be sure to tell all your friends [tripod.com] about shanen's sexual assault practices. It's just a fun, friendly internet.
Re: (Score:2)
Yet another sexual assault brought to you by Shannon Jacobs. #metoo.
Public masturbation of 946416 (Score:2)
Z^-4
Re: (Score:2)
Z^-5
Re: (Score:2)
What doesn't Shannon Jacobs tout his obsession with sexual assault on his "home page" [tripod.com]? After all, he routinely touts it here.
Re: (Score:2)
Shannon Jacobs, a proud advocate for serial sexual assault. #metoo.
Re: (Score:2)
Z^-6
Re: (Score:2)
Z^-7
Re: (Score:2)
Why does Shannon Jacbos keep committing sexual assaults? Inquiring minds want to know. #metoo.
Re: (Score:2)
Why do you keep resetting the running count of your numerous sexual assaults, Shannon Jacobs? Shall we tally them for you?
Re: (Score:2)
I don't think you understand the problem some places in the country face. There places where you literally have to drive an hour to find a store that still doesn't have anything you want. So yeah, mail order is great and a company has garnered a lot of success streamlining the process.
And here we have history repeating itself. Sears Roebuck did the exact same thing over a century ago, just this time the Catalog is enormously bigger and more convenient.
Re: (Score:2)
Re: (Score:2)
Amazon won't be the only retailer. Walmart isn't going anywhere. Sure, the big box physical stores you walkthrough will disappear but that's a good thing, 75% of the floor space is for 'people', the open fridges, water sprays on the vegetables and lighting 24/7 are a waste of energy, people steal bumping up the prices.
Delivery of everything to your home in a single truck is more efficient and cleaner than everybody driving their cars around all Saturday to do groceries. Delivery to home used to be the stand
Re: (Score:2)
Do you understand that Amazon is the reason you will never have more shopping choice?
Do yo understand that in my area there was no magical range of shopping choice that disappeared as soon as Amazon became available. Amazon originated shopping choice for us and now yes, both Walmart and Kroger have started offering online ordering to stay in the game.
Re: (Score:2)
Do you understand that Amazon is the reason you will never have more shopping choice?
Do yo understand that in my area there was no magical range of shopping choice that disappeared as soon as Amazon became available. Amazon originated shopping choice for us and now yes, both Walmart and Kroger have started offering online ordering to stay in the game.
How old are you? And have you ever worked in a store? Yes, intrusive personal questions, but they seem relevant if I am not to dismiss your responses as perhaps sounding excessively naive. I sort of suspect your area might have had more options before Walmart (and possibly Kroger, too) destroyed them. For now you appear to be in a kind of paradoxical state of wanting isolation or solitude without the naturally associated costs.
I will admit that my only recent knowledge of Kroger is via persistent spam email
Re: (Score:2)
How old are you? And have you ever worked in a store?
I'm a leading edge Boomer, as in right after WW II. My career was in software development and IT consulting, and after spending the last 34 years of it in Major City I retired here in 2007. Because it had been our romantic weekend getaway spot since the Eighties, I have seen a lot of history in this area.
Did I work in a store? Because I grew up in Orange County, CA, one of my first IT positions was at a California supermarket chain called Alpha Beta. That gave me a large-scale inside view of how retailing i
Re: (Score:2)
So can you buy your freedom back? Amazon have a special deal on freedom?
Wait. Maybe it's just the secondary cognitive dissonance of freedom? It's not just the work of being free that you dislike. The nuisance of shopping with several stores to make sure the prices are fair and all that stuff. That isn't phasing you, but the secondary thing...
So maybe it's the threat? Sometimes you would need to change your mind and that bothers you? If you're going to remain free, you can't stop working at it. No one is eve
Re: (Score:2)
If you were so upset with Amazon, why did you apply for a job with them?
Given the history of contact you had with them, I'm not surprised they didn't pursue an interview with you.
Note that I'm not saying your distress with them wasn't justified.
Re: (Score:2)
I can't say that I was that serious about applying for the job, but it was called to my attention (by a computer, not a human being who might have known better), it sounded interesting, and they had gone out of their way to make it easy to apply, at least for the first stage. And I do have a fascinating resume. All true, if a bit hard to understand in places. However my theory remains that they are desperate for help. At least as regards that particular AWS job I could see where they needed the help. Badly.
I learned this lesson when I was ten... (Score:5, Insightful)
don't hang out with people who want to abuse you, go where people are nice
Re: (Score:2)
You have money and you want to do some piece of business in NYC, get ready for a beating. Or learn who needs the lubrication and see that they get it (but keep a thick skin, the public doesn't have a lot of power, but they do get to vent). I think in terms of avoiding slander: it's not technically bribes! It's... spreading business around to people with power and influence? Yes, that sounds definitely like a not-bribe that pays the way to successful businessing. To outsiders, this may be uncomfortable.
Re: I learned this lesson when I was ten... (Score:2)
By who? The politicians, or the mafia/union management that you didn't pay protection money to?
Re: (Score:2)
Ah yes, the East Coast commerce model.
Re: I learned this lesson when I was ten... (Score:3)
Re: (Score:2)
Re: (Score:2)
The word Union is antithetical to freedom, trade and capitalism. They went away because the media didn't want them, now a lot of people are rather unhappy they don't have those jobs.
Re: I learned this lesson when I was ten... (Score:2)
Re: (Score:3)
In fairness, unions are pretty much unheard of outside of the northeast, except in certain industries. They are alien to tech companies from the west coast. In most employers I've worked at for the past 15 years we still break out in laughter when we hear that the lab move did not complete because the work was not done by 6pm and could not be done on the weekend because of union rules. There is no question in my mind that companies avoid the north-east because of this, and only create satellite offices for
Re: I learned this lesson when I was ten... (Score:2)
Re: (Score:2)
You have money and you want to do some piece of business in NYC, get ready for a beating.
That is exactly the opposite of what this is about.
Amazon demanded lots and lots of New York taxpayer's money, or they were not going to build a new HQ there.
It is literally a bribe being paid by taxpayers to a huge business, not the other way round.
I know Fox News keeps telling you that those liberals in New York and California are going to run out of "other people's money" real soon now, but the reality is they are two of the most successful economies in the world.
Amazon made a mistake when they t
Re: (Score:2, Informative)
Amazon demanded lots and lots of New York taxpayer's money
A tax break does not cost the city anything. You can compare getting a discounted amount of tax versus getting no tax because they don't put the business there. Which one "costs" the taxpayer more?
Re: (Score:2, Interesting)
That was one of the really annoying things about this debate. It seems that the general public is constitutionally incapable of understanding the difference between a city saying, "Here's a discount in your taxes in order to bring more jobs that will boost our overall tax pool", and saying "Here, have a dump truck full of taxpayer cash!". And there appear to be no shortage of politicians willing to exploit this ignorance.
There's lots of things to complain about re: Amazon. But the debate over this deal wa
Re: (Score:2)
It was obvious, so obvious that it was the desired result. And the politicians pushing for that result were not necessarily wrong. It seems that you're constitutionally incapable of understanding that point.
Re: (Score:2)
It seems that the general public is constitutionally incapable of understanding the difference between a city saying, "Here's a discount in your taxes in order to bring more jobs that will boost our overall tax pool", and saying "Here, have a dump truck full of taxpayer cash!". And there appear to be no shortage of politicians willing to exploit this ignorance.
However, the opposition to Amazon was spearheaded by Alexandria Ocasio-Cortez, and she appears to have been ignorant of this difference herself. Onc
Categorical imperative (Score:2)
That argument works on the scale of one company and one city, but if applied consistently it would mean that no company paid any tax, and then taxpayers in every city would have to pay more income, property, or sales tax, or accept a reduction in services.
Re: (Score:3)
Yep. There's no side effects whatsoever. They couldn't use their reduced costs to outcompete a local business paying the full tax rate, they wouldn't serve as an example for the next business to demand a tax break, and they certainly wouldn't be creating any additional load on the infrastructure and city service
Re: (Score:2)
Wisconsin?! That's not close enough to New York. Where their customers are.
Re: (Score:2)
The antithesis of the Slashdot model.
Re: (Score:2)
And yet here you are, writing public comments on the internet!
You know what I learned when I was 10 (Score:2)
Ok, to be fair I learned that at 6.
Re: (Score:2)
But what about my job?
No problem until... (Score:4, Funny)
Re: (Score:2)
Considering the content, and the people badmouthing the deal, they should have kept the burn book in WingDings.
Re: (Score:2)
Re: (Score:2)
It's the (local) economy, stupid (Score:3)
There was a lot of reasons for a lot of people to dislike Amazon but what really made them a hate object to the average New Yorker was the local tax discounts. Amazon were going to be evading taxes (in the mind of the average person) and that is something everyone could agree to dislike about them.
If Amazon hadn't been so scroungingly cheap as to demand a local tax discount they would have had far less trouble. Amazon feels, on principle, it always has to achieve lower taxes than others and they insisted on it this time too. New Yorkers don't need Amazon and don't want to give a tax discount to a corporation with huge revenues.
Google has large and growing offices in New York and they're not a city-wide object of hate. That's because they pay their (local) taxes and don't stand out.
Re: It's the (local) economy, stupid (Score:5, Interesting)
If Amazon hadn't been so scroungingly cheap as to demand a local tax discount
You understand municipalities literally lined up to offer Amazon waivers on all sorts of taxes, Amazon did not have to DEMAND a local tax discount - candidate localities freely freed them.
New York State offers any company that relocated to NY State TEN tax-free years to induce them to relocate - they put it on billboards and ran ads on TV/radio promoting this offer.
From what I could tell the problem was (Score:2, Interesting)
And it's not like NY has any shortage of companies that want to set up shop there, or that Amazon is really all that great a place to work (they pay well, but my God they treat you like crap, and not just the warehouse guys).
Re: It's the (local) economy, stupid (Score:5, Informative)
No, based on the comments I think it was more about New Yorkers always having money while hating on people with money for the sake of their money, and then voting for people with money who hate on people with money for the sake of their money.
How else do you think Bill de Blasio got elected?
Depends (Score:3)
The shadiness of the tax breaks are directly proportional to what they are for. Where I live they are usually breaks for "personal property" taxes - which are levied on all the stuff the business owns. Computers, office equipment, furniture - companies pay tax on the value of the stuff. So, opening a new office will usually result in a big tax bill the first year. It lessens over time as all the stuff depreciates, but it acts as a disincentive for companies to open up new facilities. They still pay property
Re: (Score:2)
That was something NY selected to do....
Re: (Score:2)
The ire wasn't from the local community, but from the politicians. AOC led a lovely charge against a business and turned away countless jobs.
One of the many reasons her approval rating is in the toilet.
Re: (Score:2)
Whenever somebody talks about countless jobs, remember, the only reason they're ever uncountable is if they didn't happen. Jobs that exist are both countable, and already enumerated.
But who has skin in the game? (Score:2)
a buttoned-up corporation that didn't talk publicly about its unhappiness up against a raucous political circus that had no problem running its mouth.
Forget that it's Amazon we're talking about, this could be any business. The first one can suffer economic hardship, the second one - the politicians, the media, the commentators - they suffer no hardship or pushback from taking ridiculous positions and flat-out lying.
Re: (Score:2)
In an educated, sane world, they would suffer by being put in an echo chamber by everyone else. Their ideas forever lost within their own chambers.
But we're a bunch of fucking morons, so status quo keeps chugging along.
Other notable comments found in Amazon's burn book (Score:2)
Sharon Norbury: Ms. Norbury is a Pusher, A SAD OLD DRUG PUSHER.
Regina George: This girl is the nastiest skank bitch I've ever met. Do not trust her. She is a fugly slut.
If I kept one (Score:2)
If I or anyone else kept a burn book, it could be considered a hit list and the authorities could get involved...
Amazon expected favoritism (Score:2)
If anything, cities should give tax breaks to small companies that can't afford them, not to big ones that can.
Re: (Score:2)
Cities do give tax breaks to local businesses. It is posted in your local paper. They give tax breaks to anyone that can convince them they are developing the area. You can quite literally check the local paper to see them posted.
Re: (Score:2)
If anything, cities should give tax breaks to small companies that can't afford them, not to big ones that can.
Big companies are concentrated interests and small companies are dilute interests. Small companies are lucky they are not simply declared illegal at the behest of big companies and sometimes this happens.
Poor voters are even more dilute interests.
Re: (Score:2)
So so (Score:3)
On no! Politicians called to task by the people they ride to power lambasting!
I haven't seen anything this silly since...Bill Clinton? Who complained oil companies weren't spending billions to rush out new refineries to lower gas prices even as he yelped how they were going to crush gasoline use through regulation. Sure, we'll spend billions to make refineries to take the political heat off you, only to have them become redundant a few years later if you get what you want.
Okey dokey!
Why shouldn't they keep such records? (Score:5, Insightful)
It seems to me it would be monumentally stupid for a corporation NOT to keep track of what politicians were actively working against their projects - and what truth or lies they spread.
The real debacle: Picking NYC at all. (Score:3)
Seriously. The only thing NYC has is proximity to Wall Street (which Amazon hardly needs). In exchange, you get a high cost of living, massive state and local taxes, and a whole pile of perennially-hostile politicians. That NYC even made the HQ2 shortlist was insanely stupid.
The logical location was a state with Republican senators (thus ensuring a "Senator from Amazon" being in the majority whichever party controls the Senate), low cost-of-living, a pro-business state political environment, a large local tech scene, and a major university also known for tech. Which is to say, the Austin or Raleigh areas.
Re: (Score:2)
Seriously. The only thing NYC has is proximity to Wall Street (which Amazon hardly needs).
The only thing? You seem to be forgetting about the pool of 20,000,000 inhabitants from which Amazon would hire people.
Re: (Score:2)
Purpose. (Score:2)
Something is not adding up. I see where there's value in tracking aspects of your company's image, but I have trouble seeing any company, even with management as vain as Amazon's, making business decisions involving substantial money on the basis of hurt feelings.
past performance may be metric of future behavior (Score:2)
It's not about hurt feelings. It is the grind of operating in an environment where you will always be the enemy.
Politicians in NYC played to the activists instead of the folks that wanted the direct benefits of the jobs or the secondary benefits of the additional spending. NYC operators were never going to be happy because it didn't play well with their public "Amazon is evil" posturing.
So what? (Score:2)
Are we supposed to chide them for being "butthurt", or some childish reaction along those lines?
It was a hostile environment they were trying to bring business to, and they documented it as such. Woo-wheee.
Can I have some salt with this nothing burger?
AOC Fucked up (Score:2)
As usual
Six-figure wage slavery? (Score:5, Informative)
...for their shitty H1B jobs and minimum wage slavery.
Minimum wage? The deal was for 25,000 jobs with an average salary of $150k [curbed.com]
Amazon's average H1B salary is $127k [myvisajobs.com].
Hate all you want, but facts are your friend.
Re: (Score:2)
...for their shitty H1B jobs and minimum wage slavery.
Minimum wage? The deal was for 25,000 jobs with an average salary of $150k [curbed.com]
Amazon's average H1B salary is $127k [myvisajobs.com].
Hate all you want, but facts are your friend.
There are the good Amazon jobs that go to regular employees. There are also less good Amazon jobs that go to the Indian consulting companies, i.e., the companies with the vast majority of H-1B visas that pay much less.
"Average" being the key word (Score:2, Interesting)
More than anything else that last bit really killed the deal. NYers were tired of the race to the bottom.
Re: (Score:2)
>a lot of talk of those jobs going to out of towners instead of native New Yorkers.
So New Yorkers are a bunch of bigots? Gotta fight the idea of jobs go "over the border" to a bunch of foreigners?
Re: (Score:2)
It is against the law to discriminate in employment based on what state you consider somebody to be "from."
All they can promise is advertise locally, and fill some number of jobs from the local ads. In a small town those would be locals, in a place like NYC, there are no local job ads that people in other places aren't looking at.