YouTube Masthead, Rolling Out To All Users, is a Massive Auto-Playing Video Ad for TV (9to5google.com) 58
Speaking of YouTube ads, the Google-owned company is rolling out a new ad format for its TV experience, dubbed Masthead, to all users. The company tested this new ad format with some users earlier this year. From a report: Announced in a brief post, YouTube says that its beta test of this new ad format was successful in select markets leading to the now global rollout of the Masthead ad format. The new format is available to all advertisers on a CPM basis as part of a cross-screen advertising campaign on YouTube. YouTube's Masthead ad format is not subtle by any means, appearing over the entire top portion of the TV app. Further, that ad auto-plays silently and expands to full-size when the user hovers over the ad. Advertisers, such as FOX, call this "first of its kind" initiative a "fantastic way" to promote its content. The TV network has been using the YouTube Masthead to promote its hit show The Masked Singer.
CPM? (Score:5, Funny)
Dang, I just upgraded all my systems last year. When will the MS-DOS basis be available?
Re:CPM? (Score:5, Funny)
That's CP/M.
This is Crap Per Minute. /s
Re: (Score:3)
Well, maybe you can just put that new format "in the LU" and transfer it over to your MS-DOS system?
Software to do that is available here:
http://www.s100computers.com/S... [s100computers.com]
Quote: ...you can use the CP/M program "LU" to compress many CP/M files into one large file, upload that "library" file and extract files out on the PC side (using a CP/M simulator).
Re: (Score:2)
Don't you mean "In the Loo" since that is where it belongs ...
Comment removed (Score:5, Funny)
Re: (Score:3)
They deliberately break old devices that aren't updated after a few years. The TV at the local Asian Restaurant shows a message that YouTube won't play anymore.
Re: (Score:3)
This is why I just got an old refurbished Dell and stuck it under my TV. $100 and I don't have to worry about apps that don't work anymore. Way better experience than any of the dedicated devices like Roku or AppleTV or using the apps built into my TV. I can even play a few old games on it with an XBox controller.
Re: (Score:2)
Re: (Score:2)
Re: (Score:2)
Re: (Score:3)
You don't have to turn to piracy. There are plenty of other options, Vimeo and Twitch being the first two that pop to my mind, you can encourage your favorite content creators to publish on them. You can pressure them to do it in addition to or instead of depending on your preferences.
Vimeo's also got relatively inexpensive paid options, the ability to tie an account with Patreon, and the ability to charge for videos, so there are still some monetization options without using YouTube's ad-heavy route.
Re: (Score:2)
Yeah, 20 years ago people said "If you just made legal viewing as easy as fileshares, I wouldn't download." Then streaming became widely available and it became "Missing feature X, and/or minor inconvenience Y are why I need to torrent."
It is irrelevant that neither X nor Y are as troublesome, annoying, or inconvenient as finding what you want on a torrent site, downloading it in random chunks, and seeding it long enough not to be a total leech.
Re: (Score:2)
The music industry has done that, to some degree. Back in the day, people pointed out AllOfMP3 and said “if only every download was so convenient”. Nowadays I can easily stream music legally from a variety of affordable sources, or I can buy it DRM-free and store it in a format of my choosing. Great, and it’s the reason I haven’t pirated any music for almost
Re: (Score:2)
Just saw it on my phone (Score:5, Informative)
Ads auto played when I went to Youtube, and they did not shut off when I closed it, they popped up in a small window on my home screen. I had to re-open Youtube and pause the video before it went away. I hate it. I really hate it.
Re: (Score:2)
Are you sure it wasn't the other you-something-dotcom ? Just askin'.
Re: (Score:2)
Nah, I'm a Pornhub man. Youporn just doesn't have the Armenian midget fisting furry porn I require these day.
Wow (Score:3)
One more reason to keep using older hardware, since YouTube can't push new versions to enable this kind of crap.
Re: (Score:3)
They'll just disable playback to those devices.
Re: (Score:2)
One more reason to root your device and install Youtube Vanced magisk module.
I wasn't going to get Youtube TV... (Score:4, Insightful)
I wasn't going to get youtube TV.. ...and this will make me get it even less.
No one said you have to buy the stuff..
"Fantastic way" (Score:2)
To piss off your userbase.
Re: (Score:2)
Like the newest redesign of GMail. Or the redesign of YouTube. To name a couple.
Re: (Score:3)
I moved to a new house and my wife and I both like a thermostat we can control with our phones. It used to be that a Nest one could be made to display a code so it could be added to any Nest app. Now, to allow her to control it after I've set it up, I have to download the Google Home app, send her an invite to My Google Home, she has to download the same app, accept the invite, and add the thermostat.
This is plainly dumb
Re: (Score:2)
The have demonstrated time and time again that they have no respect for privacy.
Hell I am even buying in hardware (routers, switches, wifi) from Germany because I trust their stuff far more than US/China stuff.
Re: (Score:2)
I'm just using old analog thermostats like the Honeywell Econostat which thunk on and off due to a bimetallic spring changing position. They may not be as snazzy as the ones that you can program from anywhere, but the only way someone is adjusting the temperature is physically moving a setting.
If I am going to pay $4000 for a fridge, I'm not going to buy one with Internet connectivity. I'm going to spend the cash and get a Diamond or Crystal Cold natural gas/electric refrigerator (and the flue/chimney it
Found an even better way (Score:2)
Yeah that Masthead thing sounds like it will push even more people to subscribe to YouTube premium to escape the suck.
But last night I found the most ingenious way yet that Google has devised to push me to pay for YouTube premium - I saw the first Michael Bloomberg political ad. One more of those and I either buy YouTube premium, or stop watching YouTube for a year...
Brilliant (Score:2)
I, the end user, want nothing more than for something to get in between my eyes and the content I chose to watch, much the same way children love when their parents stand in front of the TV and try to talk to them.
Anyone else getting annoying side pop ads (Score:2)
Re: (Score:2)
No, but I get a pop-up asking for permission to set a cookie, every single time I refresh the page.
Re: (Score:2)
here on /.? I've got the check box for "Ads Disabled" and still have it. And they keep popping up even when you close them. I've gone without an ad blocker for years but I'm about to install one over these.
I've been getting it myself lately. Very annoying. They've ruined the mobile site too, you can't use the back button without getting a screen full of ads.
Annoying pop-ups on mobile (Score:1)
I'm using an ad-blocker on my desktop but on my mobile the animated video ads encroach on the content when I zoom the screen.
That means two things:
1) the web site is technically broken, content that doesn't overlay at 100% zoom should not overlay with > 100% zoom, and
2) Slashdot's current overlords don't realize how annoying animated ads are - they actually make me want to buy the product LESS than if there was no ad at all.
By the way, the ad-blocker doesn't block all ads, but it does block the video ads
Re: (Score:2)
I'm using Yuzu browser now on Android, and it successfully blocks most ads on the web, and is also faster and more responsive than any other browser I've tried. I tried Vivaldi for a while, but it let a lot of ads through, and was also terrible at detecting which link I touched when links were close together.
Is Youtube is imploding? (Score:1)
Re: (Score:1)
Re: (Score:2)
Writing is hard... Grammarly
I'll keep the long HDMI cable (Score:3)
Obligatory: YouTube has ads? (Score:2)
Use an ad blocker, guys.
There are ad blocking DNS servers for your phone too. (Pick one that redirects to a dummy server, so your apps don't stall. Or, for geeks, just install your own BIND on your home server, add a blacklist, don't use forwarding, and connect your phone to the Internet via an always-on VPN to that server.)
Any legitimately valuable service can demand payment upfront. If it can't, it's because it is too abundant, and hence by definition too worthless.
If they chose to serve you something wor
Re: (Score:3)
Re: (Score:2)
The fact that malvertising is one of the biggest vectors for compromise makes blocking a must decision, just because of the "wink, wink, nudge nudge" ad networks seem to play with the ransomware guys.
Reminder that PiHole exists. (Score:5, Informative)
Re: (Score:2)
Do you have pihole blocking YouTube ads? I’ve got it working for a lot of other things, but not YouTube ads, since they’re served from the same servers as the content. If you have a link to a page that explains how to get it working, I’d be much obliged. They’re by far the worst we still deal with after setting up pihole last year.
Comment removed (Score:3)
Re: (Score:2)
I noticed you had a Star Trek reference in there. Would you be interested in purchasing a full box set of ST:DS9? Lightly used and only $89.99.
Re: (Score:2)
The irony here is that these products cost money to operate. If they stopped ads and started charging a subscription you'd blast that too.
People have to make a living, or their won't be any products or services.
Re: (Score:2)
We have quite a number of years of the Internet operating just fine without pop-ups, autoplay videos, and other crap on every web page. If some sites drop off, oh well. If the ad companies would play nicely, not try to shovel malware through browser security holes, and just use text ads, they wouldn't be blocked.
Banner ad along the top, eh? (Score:2)
We should pool money to buy the most annoying ever recreation of "Punch the Monkey to Win!!!" to prove how annoyingly evil YouTube has become. You want to show people ads, hoo boy we can show some ads!
How long? (Score:2)
Time to kill that golden goose, eh? (Score:1)
I'll be ignoring YouTube the instant I get ads I can't block or won't disappear with my Music service payment.
Where are they hosted? (Score:2)
What the f' is The Masked Singer (Score:1)