Instagram Drops IGTV Button Because Nobody Was Using It (techcrunch.com) 13
Instagram is removing the annoying orange IGTV button from its homepage because hardly anyone was using it.
"As we've continued to work on making it easier for people to create and discover IGTV content, we've learned that most people are finding IGTV content through previews in Feed, the IGTV channel in Explore, creators' profiles and the standalone app. Very few are clicking into the IGTV icon in the top right corner of the home screen in the Instagram app," a Facebook company spokesperson tells TechCrunch. "We always aim to keep Instagram as simple as possible, so we're removing this icon based on these learnings and feedback from our community." TechCrunch reports: Instagram users don't need the separate IGTV app to watch longer videos, as the IGTV experience is embedded in the main app and can be accessed via in-feed teasers, a tab of the Explore page, promo stickers in Stories, and profile tabs. Still, the fact that it wasn't an appealing enough destination to warrant a home page button shows IGTV hasn't become a staple like past Instagram launches including video, Stories, augmented reality filters, or Close Friends.
Now users need to tap the IGTV tab inside Instagram Explore to view long-form video. Another thing absent from IGTV? Large view counts. The first 20 IGTV videos I saw today in its Popular feed all had fewer than 200,000 views. BabyAriel, a creator with nearly 10 million Instagram followers that the company touted as a top IGTV creator has only post 20 of the longer videos to date with only one receiving over 500,000 views. [...] In another sign that Instagram is folding IGTV deeper into its app rather than providing it more breathing room of its own, and that it's eager for more content, you can now opt to post IGTV videos right from the main Instagram feed post video uploader. AdWeek Social Pro reported this new "long video" upload option yesterday. A Facebook company spokesperson tells me "We want to keep our video upload process as simple as possible" and that "Our goal is to create a central place for video uploads."
"As we've continued to work on making it easier for people to create and discover IGTV content, we've learned that most people are finding IGTV content through previews in Feed, the IGTV channel in Explore, creators' profiles and the standalone app. Very few are clicking into the IGTV icon in the top right corner of the home screen in the Instagram app," a Facebook company spokesperson tells TechCrunch. "We always aim to keep Instagram as simple as possible, so we're removing this icon based on these learnings and feedback from our community." TechCrunch reports: Instagram users don't need the separate IGTV app to watch longer videos, as the IGTV experience is embedded in the main app and can be accessed via in-feed teasers, a tab of the Explore page, promo stickers in Stories, and profile tabs. Still, the fact that it wasn't an appealing enough destination to warrant a home page button shows IGTV hasn't become a staple like past Instagram launches including video, Stories, augmented reality filters, or Close Friends.
Now users need to tap the IGTV tab inside Instagram Explore to view long-form video. Another thing absent from IGTV? Large view counts. The first 20 IGTV videos I saw today in its Popular feed all had fewer than 200,000 views. BabyAriel, a creator with nearly 10 million Instagram followers that the company touted as a top IGTV creator has only post 20 of the longer videos to date with only one receiving over 500,000 views. [...] In another sign that Instagram is folding IGTV deeper into its app rather than providing it more breathing room of its own, and that it's eager for more content, you can now opt to post IGTV videos right from the main Instagram feed post video uploader. AdWeek Social Pro reported this new "long video" upload option yesterday. A Facebook company spokesperson tells me "We want to keep our video upload process as simple as possible" and that "Our goal is to create a central place for video uploads."
Re:Gay phone spam? Who cares about dat? (Score:3, Insightful)
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We removed a button! Issue a press release! (Score:2)
When I add and remove buttons on my website I don't get free slashdot coverage. :(
How did this make the front page (Score:2)
Seriously, wtf, slow news day I get it, but maybe we should just fire all the UX/UI people into the sun, along with the phone sanitizers and picture hangers. Is anything about instagram newsworthy these days? Removing a button is not newsworthy.... if you have to describe the color of the button to string out the news blurb.... maybe it isn't worth blogging about?
Re: (Score:2)
Lol if you think Facebook has UX/UI people.
Facebooks useability is is astonishingly bad. People only succesfully drive it because they feel their personal lives are held hostage by it so they *have* to learn it, in the sae saw office droids around the world somehow learn to become proficient to MS Offices hot fart of a UI.
Well they might have UX/UI people, but apparently they aren't listened to. I suspect Googles are. I suspect Apples are. But facebook? Nah....
Re: (Score:2)
They have UX/UI people, and they're listened to. It's simply that their job is not to make Facebook convenient to the users. They are not, after all, the customers.
hardly anyone uses it. (Score:2)
Since that applies to instagram as a whole ...
Re: (Score:3)
Since that applies to instagram as a whole ...
A button nobody uses on a site nobody uses is perfect for a slashdot article.
Re: (Score:2)
IGTV? (Score:4, Insightful)
IGTV is mentioned 14 times in the summary, but not once is written what the fuck it's supposed to be.
Also: Instagram, really? It's not dead yet?
I never noticed it (Score:2)
My subconscious must have assumed it was an advert because I never noticed it. This confirms my opinion that "I do not see ads". I notice that there is crud all over some websites but I never read it, I like Ad Block because it makes pages faster, look better etc but if an advertisement managed to make it past my mental filters it would be to ensure that I never do business with that company.
Looking at old screenshots of the app, I think I might have assumed that it was just a link to the homepage, like
Well, I never even used Instagram. (Score:2)
Because I a person. Not livestock.