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Whole Foods Is Reportedly Using a Heat Map To Track Stores At Risk of Unionization (businessinsider.com) 134

According to Business Insider, Amazon-owned Whole Foods is tracking and scoring stores it deems at risk of unionizing through an interactive heat map. From the report: The heat map is powered by an elaborate scoring system, which assigns a rating to each of Whole Foods' 510 stores based on the likelihood that their employees might form or join a union. The stores' individual risk scores are calculated from more than two dozen metrics, including employee "loyalty," turnover, and racial diversity; "tipline" calls to human resources; proximity to a union office; and violations recorded by the Occupational Safety and Health Administration. The map also tracks local economic and demographic factors such as the unemployment rate in a store's location and the percentage of families in the area living below the poverty line.

The stores' scores on each metric are fed into the heat map, which is a geographic illustration of the United States peppered with red spots to indicate high-risk Whole Foods stores. The heat map reveals how Whole Foods is using technology and data to help manage its vast workforce of more than 95,000 employees. It also provides a rare look into corporate labor-tracking activities, a common practice among large companies but one rarely discussed publicly.
In a statement provided to Business Insider, the company said an "overwhelming majority" of its employees prefer a "direct relationship" with the company over union representation. "Whole Foods Market recognizes the rights of our Team Members to decide whether union representation is right for them," the company said. "We agree with the overwhelming majority of our Team Members that a direct relationship with Whole Foods Market and its leadership, where Team Members have open lines of communication and every individual is empowered to share feedback directly with their team leaders, is best."

"Our open-door communication policy allows us to understand and quickly respond to the needs of our workforce, while recognizing, rewarding, and supporting the goals of every member of our team," the statement continued. "At Whole Foods Market, we're committed to treating all of our Team Members fairly, creating a safe, inclusive, and empowering working environment, and providing our Team Members with career advancement opportunities, great benefits, and competitive compensation, including an industry-leading starting minimum wage of $15/hour."
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Whole Foods Is Reportedly Using a Heat Map To Track Stores At Risk of Unionization

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  • Bullllshit. (Score:5, Insightful)

    by OverlordQ ( 264228 ) on Monday April 20, 2020 @10:13PM (#59970854) Journal

    "Whole Foods Market recognizes the rights of our Team Members to decide whether union representation is right for them"

    But don't be surprised if we find a reason to fire you shortly after.

    • Really? For that tidbit you got "Insightful" moderation? I tried to see the details, but Slashdot doesn't feel like revealing them. Just an empty box.

      I actually think it was rather cunning how the new corporate barons used "right to work" laws to destroy unions. Essentially it turns the altruism of workers against them. Even in the limited altruism of trying to negotiate for a wage that would allow you to support your family, you can't compete against a single worker who will gladly do your job for much les

  • Truly (Score:3, Insightful)

    by makotech222 ( 1645085 ) on Monday April 20, 2020 @10:13PM (#59970858)
    Truly dystopian, late stage capitalism. America is hell.
    • Re: (Score:3, Insightful)

      And you're worried about COVID app tracking that could save your life. Idiots.
      • LOL don't you know? Once they have the out-in-the-open tracking of all citizens in place they'll NEVER get rid of it, it'll be forever. That's why we have to fight against it. Or do you like having the government even more up your ass than it already is?
    • by Kohath ( 38547 )

      America is hell.

      Only in the dark orange areas of the heat map. The blue areas represent Elysium. Green is Midgard.

    • Re: (Score:3, Insightful)

      by thegarbz ( 1787294 )

      Truly dystopian, late stage capitalism. America is hell.

      Indeed. The fact they need unions just shows how backwards the country is. Why not join the west and actually regulate employers, offer employees legal protections, and build an agency to advocate for employees like a normal modern nation.

      • Because FREEDOM!!!

        Apparently?

        I've never been to the USA and the more I read about it and their strange ways of doing stuff, the less I want to visit.

      • Why not join the west and actually regulate employers, offer employees legal protections, and build an agency to advocate for employees like a normal modern nation.

        Doing so would require an organization of workers fighting for a fairer share of revenue, building on their success in key industries, and finally force legislation making those changes normative across all industries -- just as happened in other western industrialized countries. You could call it a "Rebel Alliance" or something if you're a south

  • Either they consider this data in their decision making or they don't. If they do, then a heat map is a good way to represent the data.
  • by Rick Schumann ( 4662797 ) on Monday April 20, 2020 @10:45PM (#59970952) Journal
    The only reason I ever went in there before Bezos took over was because there was a couple things I couldn't get anywhere else. But since Bezos took over they don't carry anything I can't get anywhere else so I have zero reason to go in there, and just as well since apparently it's turning into a shittier place than it even was to begin with. Sorry for your Whole Foods employees, maybe you can find a non-shitty company somewhere to work for.
  • And to think... (Score:5, Interesting)

    by Pollux ( 102520 ) <speter AT tedata DOT net DOT eg> on Monday April 20, 2020 @10:49PM (#59970958) Journal

    They could have taken all that money spent on these anti-union efforts, and instead given every employee a small raise. Instead, they use the money to justify a narrative of "We can't let them get raises, because they'd get too much power."

    This is the problem with money. Money corrupts. Let someone, or some entity, get too much of it, and it just goes to their heads. I know. Long ago, I lived for a year in Cairo, Egypt. Egypt is a class society, with an average annual income of around $3,000. At the time, I was earning ten times as much. On my arrival there, I was groomed by those in close social circles to "Know what things are worth," and "Don't let the locals take advantage of you." For example, my third day in Cairo, I took a 5-minute taxi trip. I paid $5 in local currency, because that's what the driver asked for. After telling this to a coworker, she frowned and said, "You realize you should have only paid $2, right? When you pay more, they're stealing from you." Fast forward nine months, and I have a friend's wedding I'm planning to attend in a nearby country. The flight's at 2am, so I get ready to leave at midnight. I wait ten minutes for a taxi driver, who wants $8 for a taxi ride to the airport. I tell him it's only worth $5. After ten minutes of negotiations, he agrees to $6, leisurely drives me to the airport 30 minutes away, and drops me off outside the parking ramp to avoid paying $1.50 for a parking ticket and tells me to walk the last block. I arrive at the airport five minutes after they close the gate. I miss my flight and my friend's wedding, all because I was stupid enough to haggle with the only taxi driver in the neighborhood at midnight. When I told the travel agent this story the next morning, she said, "Sounds like you got what you paid for."

    I spent a whole year in Egypt thinking I had to keep the workers in their place, because otherwise, they'd take advantage of me. And by taking advantage of me, they will continue to take advantage of every other American that follows. By the end of my trip, I learned the hard way that I was the one taking advantage of them. Allow anyone to obtain a ridiculous amount of wealth, and it will go to their heads that they've earned it, are entitled to it, and need to keep it away from everyone else, because no one else deserves it.

    • Re:And to think... (Score:5, Informative)

      by swillden ( 191260 ) <shawn-ds@willden.org> on Tuesday April 21, 2020 @01:22AM (#59971268) Journal

      This is the problem with money. Money corrupts.

      If you're concerned about your money corrupting you, I'm happy to help by taking it off your hands.

      • The largest problems with unions (in the US at least) is that they never recovered from their mob connections.

        • Re:And to think... (Score:5, Interesting)

          by Gonoff ( 88518 ) on Tuesday April 21, 2020 @04:49AM (#59971588)

          The largest problems with unions (in the US at least) is that they never recovered from their alleged mob connections.

          FTFY

          Go and read history books about what it was like during the industrial revolution before and after unions. Perhaps consider some very basic principles of mathematics - how higher the % of money that goes to the top of the tree, the lower the % gets to the supporting trunk and roots. Consider the stability or functionality of anything - tree, bridge or building where the majority of it is up high. The tree would fall over in a stiff breeze, the bridge would make the Tacoma Narrows look solid and the house would collapse as soon as it rained.

          • Don't get me wrong. I absolutely appreciate what they did. But at least over here, the large unions mutated into some yes-saying-organisations and the small ones negotiate crazy raises for a minority of specilized trades on the back of their colleagues in less exclusive unions. So it's a different problem then in the US but no matter where they need to live up to their successes again.

        • Comment removed based on user account deletion
        • Here in Canada, "fighting Communism" led our government to create some of the connections between unions and the mob. From the classic book about Canada's Prime Ministers, "Fifteen Men":

          Harold Chamberlain Banks, a waterfront terrorist facing a five-year prison term, slipped out of Canada, leaving behind the impression that he knew where Liberal bodies were buried. Despite his impressive jail record in California he had been imported by the St. Laurent government to clean the Communist-dominated Canadian S

    • ... take advantage of me.

      I've traveled overseas and noticed that seasoned travelers are always worried about being overcharged. I've also experienced the 'rich tourist' mind-set myself a few times.

      ... are entitled to it ...

      I've discovered that everyone believes 'I have more rights than you'. While the American dream that everyone can be a millionaire by selling widgets to their neighbours is corporatism propaganda, I've seen that poor people don't perceive a helping hand as protecting their dignity but as teaching them to dump their bad choices on someone

      • >that seasoned travelers are always worried about being overcharged

        Not me. I figure if the price is not out of whack for me, I don't begrudge it for the recipient. Getting to travel a lot is a huge privilege and not acting like a dick is one way to avoid appearing to be a dick. Enjoy your time traveling. Most people don't get to.

      • Many poor people don't think of money as stored labour with the power to change the future (by investment, education, or debt relief) but as material that must be consumed, like fresh milk.

        That's because money changes its character depending on the total accumulated buying power.

        There's this insultingly patronizing advice that constantly crops up saying, "If only poor people could learn to save $10/month instead of spending it on a latte, they would be better off," implying they wouldn't be poor anymore. This happy bullshit ignores literally everything else about the reality of their situation. At that savings rate, it only takes a decade to finally save up the $1000 benchmark commonly talk

    • They could have taken all that money spent on these anti-union efforts, and instead given every employee a small raise.

      The fact that you think this would prevent a union movement from rising rather than accelerating it shows you have little idea of the concepts at play here.

    • by reanjr ( 588767 )

      Money doesn't corrupt. Money attracts the corrupt. There are plenty of counter-examples of fantastically wealthy, upstanding individuals. Buffet and Gates come to mind.

      • Buffet I won't argue against, Gates seems more like he's trying to right the wrongs he did in the past.

  • "Whole Foods Market recognizes the rights of our Team Members to decide that union representation isn't right for them,"

    There, I fixed that for you.

  • by Etcetera ( 14711 ) on Monday April 20, 2020 @11:11PM (#59971016) Homepage

    n/t

    Seriously, though. The fact that they're using a heat map is not especially relevant. (Unless you're one of those progressive types who don't understand that software and analytical concepts can be used by people you disagree with.)

    • by Baby Yoda's Daddy ( 6413160 ) on Monday April 20, 2020 @11:18PM (#59971032)
      Heat maps are very useful to determine which workers are humans (hot) or vampires (cold).
      • Heat maps are very useful to determine which workers are humans (hot) or vampires (cold).

        Or infected with COVID-19 (very hot) though they may be confused with very good looking employees (also very hot depending on how the map is made).

      • Heat maps are very useful to determine which workers are humans (hot) or vampires (cold).

        Which means the bosses and CEOs don't show up on it, which makes a heatmap even more useful!

    • by khchung ( 462899 )

      Seriously, though. The fact that they're using a heat map is not especially relevant.

      It sounds nefarious and sell eyeballs. What else uses heat map to track? Pandemic.

      Would you even look at the headline if it was:
      "Whole Foods Is Reportedly Analyze Data To Track Stores At Risk of Unionization"

      In fact, "analyze data" is redundant since "track" also implied data analysis, so
      "Whole Foods Reported Track Stores At Risk of Unionization"

      There. No one would take a second look at it now.

    • The problem isn't that they're using a heat map; the problem is they're potentially misusing some of the data used to build it, e.g., calls made to HR.

      Here's something anyone who administers a database with sensitive information ought to know: having legitimate access to data for one purpose does not automatically give you the right to use it for other things.

      The government may well soon collecting location data from phones to do contact tracing during the COVID-19 epidemic. If they used that data to make a

  • How dare they (Score:3, Insightful)

    by Kohath ( 38547 ) on Tuesday April 21, 2020 @12:17AM (#59971114)

    use data visualization tools to help them understand the labor situation at their stores.

    They also used a bar chart. Can you believe it?

    • As long as you don't have a problem with those employees using guillotines, everything is reasonable all around, sure.

  • Comment removed based on user account deletion
  • by tinkerton ( 199273 ) on Tuesday April 21, 2020 @03:24AM (#59971406)

    This is one of the things a lot of people in power want AI for. That includes governmental power of course. This is what the National Security Commission on Artificial Intelligence is about.
    Detect in an early stage any form of organized opposition and break it up. Take preventive measures to reduce the chance for any clusters to arise. Use the same mechanisms the other way round in other countries, for adversaries.
    Now in smaller businesses it can be done manually but as things scale up they need AI to scale up the monitoring and analysis. AI is all about scaling up.

    Unions are a form of organization for small players to be in a stronger position of negotiation. As any organisation it can have troubles representing the interests of its members . It is a very weird feature of american society to despise unions. As if they've been indoctrinated not to pursue their own interests.

    • by DethLok ( 2932569 ) on Tuesday April 21, 2020 @07:40AM (#59971882)

      " As if they've been indoctrinated not to pursue their own interests."

      If you look at their voting patterns you'll see a lot of evidence supporting your hypothesis.

      • Point taken. Although I have to correct myself and say it's not just about interests, also about values. It's ok if people vote for their values and against their personal interests. If they are aware of it.

        This is an example of how far we've descended already:
        https://www.thewrap.com/facebo... [thewrap.com]
        'smart' censorship for citizens is fully implemented and taken for granted.

    • I'm not really pro or anti union, but I just want to pick up one thing you mentioned in your post. About the only thing I'm semi-against is public sector unions, as that's just too much power in the hands of something that is a guaranteed monopoly.

      "As if they've been indoctrinated not to pursue their own interests."

      I would personally be against any unionization, not because I oppose my own interests, but because of it. I work in the private sector. In the global free trade world we live in, unless every cou

      • I agree pretty much with what you are saying. In my other reply that interests are too limited and that values also matter.

        There is a link to a common ideology, represented by neoliberalism but broader, which assumes that if everyone acts as a psychopath working for their own interest then the result will somehow be good.

        Where unions are concerned instead of trying to judge them head on I look at shifts in power balance.
        After WW2 unions mattered and they were considered as such. Since the seventies wages fo

  • I don't think the form of the data visualiisation is the actual problem here.

  • Or perhaps you dont get it? Talking about socialist europe. You are clearly brainwashed by the corporations that so love their employees. Love them so much that they can fire them for no reason, take away their health care and pension just because a manager thinks you are a ass and don't like you. Unions are there to protect the worker so of course any company used to taking advantage of their employees are scared of them. Im not saying total socialism is good. But abit of socialism is a good thing. You sho
  • "every individual is empowered to share feedback directly with their team leaders"

    Yeah ... I mean ... wow. That is empowering. You can share feedback?!?!?!! Just watch it go! That feedback is gonna to change the world baby!

  • Window dressing (Score:5, Interesting)

    by damn_registrars ( 1103043 ) <damn.registrars@gmail.com> on Tuesday April 21, 2020 @06:45AM (#59971800) Homepage Journal
    Whole Foods is just pretending to have a reason to fear the unions. They know the unions in nearly every state in our country are very nearly toothless. By projecting this image though they make themselves look like victims instead of perpetrators. I'm sure Whole Foods is happy to see that right-wing news sites like this are parroting this message on their behalf as they continue to vacuum up power away from workers.
  • by MitchDev ( 2526834 ) on Tuesday April 21, 2020 @07:17AM (#59971842)

    A clue for big companies everywhere:

    If you are afraid of your employees unionizing against you, it's because they NEED a union against your greed.

  • You know a heat map is just a graphical way of displaying information?
    It works particularly well with geographic information because it displays one spectrum of information - intensity, quantity, some scaling value - simultaneously with other 2d information (ie a map), and is often employed for things where proximity might suggest connectivity of causality.

    It is not particularly high tech, except insofar as our ability to display pretty graphics has allowed us to show it algorithmically with a lovely gradat

  • Nice B.S. (Score:4, Interesting)

    by oh_my_080980980 ( 773867 ) on Tuesday April 21, 2020 @08:48AM (#59972040)
    "...the company said an "overwhelming majority" of its employees prefer a "direct relationship" with the company over union representation..."

    When you weed out people who would support a union it's very easy to arrive at that sentiment.

    It's also easier to engage in wage discrimination that way.
  • I don't blame them (Score:4, Insightful)

    by jbmartin6 ( 1232050 ) on Tuesday April 21, 2020 @09:05AM (#59972082)
    When I dealt with union "negotiators" they weren't interested in higher wages or better benefits. Except for themselves. The local union head and his son the chief negotiator made twice as much as anyone in the company outside of the top tiers at corporate HQ. They were more interested in sorting our employees into inviolable classes based on role and seniority. No one in one role could ever do anything assigned to some other role. And only the most senior would see any wage benefits, at the expense of the juniors who got pigeonholed into the least desirable roles. They also wanted to make it harder to get rid of employees who sat on their asses and did nothing whenever they could. So yeah, management worked hard to head that off before the union made working there a nightmare for everybody except the slackers. The employees dropped the union as fast as they could once they saw what was going on. Surely not every situation is like that, but I think anyone who is being honest with themselves can understand why management might prefer to avoid that by trying to communicate clearly and deal with problems internally.
    • Just the "my brother's kindergarten teacher's ex boyfriend's great aunt Petunia once saw a lazy union worker back in the Carter Administration" with different words.

      The local union head and his son the chief negotiator made twice as much as anyone in the company outside of the top tiers at corporate HQ.

      Uh huh. And you think that the negotiators for years long contracts with millions or even billions are on the line should be paid peanuts? Or just when those negotiators involve workers.

      The employees droppe

  • I was a member fo a union for a while in a job long ago. I don't recall there being any impediment to "sharing feedback with team leaders".
  • Especially in semi-skilled, non-rare labor classes like grocery clerks -- a union is pretty much the best chance any worker is going to have any power. Now that Amazon owns Whole Foods, I assume there's huge pressure to get rid of any differentiation between their clerks and their warehouse workers. I'm sure Amazon wants all their service-level workers making minimum wage and rushing around the stores for their entire shift. The clerks and cashiers are just trying to get ahead of it.

    I work in IT in a non-un

  • Basically, complex and elaborate 'rating' schemes like described just make mud. There's no way to verify the validity against the real world, interactions between variables can cause wild variations.

Software production is assumed to be a line function, but it is run like a staff function. -- Paul Licker

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