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The Almighty Buck Businesses The Internet United States

US Online Grocery Sales Hit Record $7.2 Billion In June (techcrunch.com) 36

An anonymous reader quotes a report from TechCrunch: Despite the slow reopening of the U.S. economy over the past several weeks, online grocery shopping is continuing to reach ever-higher numbers as Americans seem to be in no rush to return to the store. According to new research released today by Brick Meets Click and Mercatus, U.S. online grocery sales hit a record $7.2 billion in June, up 9% over May, as 45.6 million households turned to online grocery pickup and delivery services for a larger portion of their grocery needs. This figure is higher than the $4 billion seen in March 2020, when the U.S. first went under coronavirus lockdowns. Since then, online grocery sales have been growing quickly -- jumping to $5.3 billion in April, then $6.6 billion in May, as more consumers shifted their shopping to online services, grocery included. The customer base for online grocery also grew from 39.5 million monthly actives in March to now 45.6 million as of June, the report found. Remarkably, only 16.1 million customers were using online grocery as of August 2019, totaling then just $1.2 million in sales. The growth can be attributed to a large influx of new online grocery customers, as well as more frequent orders.

"In addition, more retailers, including independents, have added capacity for online order fulfillment amid the coronavirus pandemic to meet consumers' changing needs," the report adds. "This has also resulted in an increase in sales as more customers are able to shop online and get a time slot for delivery or pickup."
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US Online Grocery Sales Hit Record $7.2 Billion In June

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  • "16.1 million customers were using online grocery as of August 2019, totaling then just $1.2 million in sales."

    So an average of 7 cents worth of groceries ordered per customer? Something doesn't smell right about these numbers.

    • They like to count "active users," even the ones that just put things in the cart and abandon it. It's a way of not lying, but pretending your offerings are gaining traction and raising share prices.

    • by starless ( 60879 ) on Tuesday July 07, 2020 @09:58AM (#60271022)

      "16.1 million customers were using online grocery as of August 2019, totaling then just $1.2 million in sales."

      So an average of 7 cents worth of groceries ordered per customer? Something doesn't smell right about these numbers.

      It's a typo and should be "billion".

      In the table in the article they give it as "$1.2 B"

  • by jellomizer ( 103300 ) on Tuesday July 07, 2020 @09:34AM (#60270946)

    Yes it is mostly driven by COVID because you need to keep your distance, and it makes stopping to look for the best product much harder, because you don't want to block the other guy from shopping, because they have to stay over 6 feed away from you. So you have to go to the store with a list, pick what you need and get out and move. Plus you need to avoid people who don't feel that they should be smarter with their shopping and need to stand back over 6 feet while they judge which package of frozen pizza they want to get.
    It makes shopping very stressful, so online grocery is much more helpful. However most places have the To-Go version, where staff picks up the stuff and delivers it to your car. This actually makes it worse for the people in the store, as you have staff wondering the store with larger carts, to find and pick up items. So they are blocking your travel as well.

    I am unsure though how long the popularity of online grocery stores will last, once COVID finally clears up. There can be a lot of people working from home, who every weekend are itching to get out to drive somewhere even to the grocery store.

    • Yes it is mostly driven by COVID because you need to keep your distance, and it makes stopping to look for the best product much harder, because you don't want to block the other guy from shopping, because they have to stay over 6 feed away from you.

      Since the mask mandate, people in my area have stopped the 6' distancing, and they're all talking again. I liked it better when people stayed apart and nobody talked.

      • You must live in a Stupid area of the United States.
        It isn't Masked or a 6 foot difference. It is Masked and a 6 foot distance. I once got yelled at by a cashier while I had a mask on while unloading my product onto the checkout belt I bent over and breached the 6 foot bubble by mistake, mostly because I was paying attention to putting my food on the belt, and the other guy walked back to pay.

    • Huh? Most people are creatures of habit, and once they know which things they want, they typically know where to get it. What you're describing makes sense in the vegetable section, if you're trying to determine the freshness of a fruit before putting it into the bag. But otherwise, elsewhere in the store, it's just a question of picking up the Kellogg's box or the bag of chips or the ice cream tub and putting it in your cart.

      My local Safeway normally has only a handful of customers: I've rarely found

    • Grocery shopping is stressful right now, because everything is stressful right now. But what're you going to do, go to a restaurant instead (assuming they're still even open in your state)? That would be even more stressful.

      • I would agree with you.
        However grocery shopping is one of the more stressful activities that you mostly have to do. Or at least one person in your household has to do.
        Other things, like movies, hardware store, clothing shopping... Are things we can put off, without huge consequences.

      • In fact, this quarantine was in many ways useful to me. I have never devoted enough time to cooking as a restaurant was an easier way to get what I wanted. However, restrictions forced me to open a cookbook. It turned out that delicious cooking is not so difficult, especially when you can order products online. My pride is homemade sauces: mustard, tartar and others)) I do a lot right away. I keep a part in the refrigerator, I freeze part according to the beezzly [beezzly.com] method. It gives a magical taste to such sim
    • Grocery shopping has always been stressful for me, because I hate shopping in general. But pre-pandemic I stuck to it because I didn't trust anyone to pick out my produce. But with the pandemic, I have all my groceries delivered. And I've found that other people are just as good as picking out produce as I was.

      I may never set foot in a store again. Fine by me.

      • I don't think I'm ever going back to the store in a conventional manner. I can go on heb.com and go pick it up or, if I'm lazy, have it delivered. I can use Amazon Fresh (their meat is massively overpriced). I can use Drizly for alcohol. Other than going fishing I haven't had to leave the house in weeks. I find it funny that all the people that made fun of introverts for decades are freaking out because they're shuttered inside. Personally, I'd just as soon go be a mountain man.
    • you need to avoid people who don't feel that they should be smarter with their shopping and need to stand back over 6 feet while they judge which package of frozen pizza they want to get.

      This is why the expert move is to shop at night before the close or in the morning just after they open. This makes shopping much easier as there are very few people there.

  • One thing COVID did do is force people to stop, get a grip and slow down for the first time in years. You still have plenty of people trying to live their #bestlife and posting all over social media about hustle and all the crazy things they're doing instead of relaxing. But, I have noticed with myself and others that some people have figured out that all the running around was just a byproduct of yet another economic bubble. It happened in the coke-fueled late 80s, the dotcom bubble late 90s, the real esta

  • Why would you "want" to go into a grocery store, when you can pick the items you want, have them DELIVERED to your car, without having to get out, grab a cart, watch over your kid(s), check out etc? Not to mention, when you are inside the store, they put the milk etc at the BACK of the store, hoping you will buy something along the way etc. Grocery stores are designed on purpose that you will typically buy more than you want/need. It will be interesting, if the overall spending in grocery stores, goes dow
  • With the pandemic going on, I feel like online shopping will be the future one day. Even in my area, the teenagers are opening so many online shops! I don't see any negative side effects from this.
  • Not only the grocery shopping, but US economy got great support from online shopping stores. And people whom are not US resident even they have shopped a lot during this pandemic. Since they were not able to ship items outside the USA they have been using Package Forwarding Companies in USA [splicepackages.com] to ship their items. This helped to these companies to survive and to generate huge revenues.

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