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United States Businesses

The Gig Economy Is Failing. Say Hello to the Hustle Economy. (medium.com) 109

An anonymous reader shares a report: "We have nothing to sell besides physical touch." The thought jarred Amber Briggle awake some nights. It kept her from eating in the first week of the Covid-19 shutdown when she lost six pounds fretting over the sudden collapse of the business she'd built up her "entire adult life." For seven years, Briggle has owned a massage studio called Soma in Denton, Texas. She grew the operation from a pop-up in her house to a mini-empire with a wall of local "best of" awards. But when Texas Governor Greg Abbott closed businesses statewide on March 21, Briggle realized in an instant it could all be over. Her bills totaled more than $3,000 per month, and it wasn't as if she could give massages from home. "I had nothing, literally nothing," Briggle said. "And this is my life's work. I spent the entire first week crying. What else could I do about it?" Then, in the second week of the shutdown, during a pro-bono consultation with a local business advisor, she was asked if she'd ever considered a Patreon.

As the consultant explained, the digital-subscription platform -- once home mainly to YouTubers and podcast hosts -- had also become an ad hoc safety net for thousands of teachers, cashiers, line cooks, and hairstylists who lost work with the onset of stay-at-home orders. It wasn't just Patreon, either, which added more than 100,000 new users between mid-March and July. OnlyFans reported daily six-figure sign-ups on its popular cam site. Etsy logged 115,000 new sellers in the first three months of the year, more than double the past two years' user growth. Teachable, which lets people make and sell online courses, signed on 14,000 new creators between March and July, and in July reported its first quarterly revenue over $10 million.

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The Gig Economy Is Failing. Say Hello to the Hustle Economy.

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  • More like Welcome Back!

    • As if it ever went away.

    • by Anonymous Coward

      OnlyFans reported daily six-figure sign-ups on its popular cam site.

      Great advice. Become a cam-whore.

      • Cam-whoring is a pandemic-proof business model, unlike rubbing strangers in a strip mall.
      • "OnlyFans reported daily six-figure sign-ups on its popular cam site.
        Great advice. Become a cam-whore"

        And what kind of shit is this? How the fuck are we supposed to sustain an economy selling ideas, and video feeds of ourselves to each other?

        Goddamn, it wasn't all that long ago when the US designed *and* manufactured engines, computers, tractors, refrigerators, television sets, washing machines, steel, chemicals, heavy industrial machinery, just about everything you can think of, and we were one if the best

        • Goddamn, it wasn't all that long ago when the US designed *and* manufactured engines, computers, tractors, refrigerators, television sets, washing machines, steel, chemicals, heavy industrial machinery, just about everything you can think of,

          Two generations ago at least, to my memory. Actually, the complaints about losing market share to "foreigners" pre-date my generation, so more like three generations.

          and we were one if the best if not THE best at it.

          Nope, that was definitely before my time. I've seen

    • More like Welcome Back!

      Welcome Back Kotter.

  • Patreon (Score:1, Funny)

    by Anonymous Coward
    Damn fine tequila.
  • by rsilvergun ( 571051 ) on Thursday July 30, 2020 @08:41PM (#60349805)
    while the peons beg for handouts online we've fully socialized Wall Street [bloomberg.com] and most of the PPP loans went to big businesses and cronies with connections to the current administration.

    It's frustrating how so few people are furious about how little help they're getting.
    • by Aighearach ( 97333 ) on Thursday July 30, 2020 @08:44PM (#60349811)

      It's frustrating how so few people are furious about how little help they're getting.

      Give them time, this isn't over yet, nor are their troubles.

      • Re: (Score:1, Troll)

        by rtb61 ( 674572 )

        People are really starting to react extremely negatively to the shut down, far more than the 'KARENS' enamoured of the shutdown and the power it gives them. Right now, it is the Democrats pushing a forever shutdown in the USA and the Republicans trying to end the shutdown in the USA, it does not bode well for the Democrats at election time, they will now be blamed for the shutdown and all of it's economic woes.

        You know what they say, rip that bandage of fast or slow, it does not matter it will hurt either w

        • Re: (Score:2, Funny)

          Your hallucinations are fucking INTENSE.

        • Yee-haw, git yer freedum fries cookin', macho up and the virus can't see you.

          It may turn out that the economic impact of overflowing ICUs and dead people will be greater than the impact of partial shutdowns and mask wearing.

        • Well I for one enjoy isolation. Today I'm building a 3-phase inverter out of 74-series logic ICs to run a BLDC motor from a HDD. And nobody is going to bother me, except perhaps digitally, but that will be on my break because I don't use push notifications.

          People who are freaking out need to start doing breathing exercises, and if you put on the mask, stores will let you in.

    • by lgw ( 121541 ) on Thursday July 30, 2020 @11:36PM (#60350185) Journal

      while the peons beg for handouts online we've fully socialized Wall Street and most of the PPP loans went to big businesses and cronies with connections to the current administration.

      It's less corrupt now than the 2008 looting of the treasury by the banksters, but not by much. At least it's not just finance guys taking my money this time. Some was mailed directly to individuals, even if it was only a low percentage.

      For all my skepticism about any kind of UBI it's 100% better than any money given to banksters under any pretext.

      • by chthon ( 580889 )

        They should have starved the US churches too.

      • it's the same Goldman Sach's folks in charge that have been since Reagan. The reason anything was sent out is this is an election year and they feared a bloodbath at the polls. As soon as they're safely past re-election they'll leave us twisting in the wind.

        The Dems might throw us a slightly juicier bone though, so they get my vote. The GOP have made their intentions crystal clear, e.g. we all need to get back to work and pandemic and overflowing ICUs be damned. Like Metalica sung, "Back to the Front! Y
  • by fermion ( 181285 ) on Thursday July 30, 2020 @08:52PM (#60349843) Homepage Journal
    Didnâ(TM)t we just have a round of complaints about Apples 30%?

    Patron fees seem arbitrary. 5% or your sales. Credit card processing fees that can be 30%. Plus additional fees to pay for their ârobust billing structureâ(TM). Then fees to get your money to your account so you can use it. I mean these people keep your money hostage until you pay a ransom.

    Most small business owners I know, especially service providers, have to switch models every few years because the market changes. Competitors come in, pricing changes, market needs change.

    This is not unlike when I was in college and the entire economy imploded mostly because of efficiencies delivered by computing resources. We had family freinds who were bankrupt overnight because they depended on people paying for inefficient service, and making a bundle in the process.

    All of these are the scam, charges huge fees to connect customers and providers. It is a legitimate and necessary scam, but it is like Amazon, EBay, Uber, etc. they are not always doing the heavy lifting, outside of maybe Amazon.

    There is no free lunch.

  • by PopeRatzo ( 965947 ) on Thursday July 30, 2020 @09:35PM (#60349923) Journal

    I was way ahead of this hustle economy back when I was a junior in high school and sold nickle bags of seeds and stems to freshmen and told them it was sensimilla. It instilled in me a lifelong appreciation for free market capitalism.

    • I haven't had coffee yet so I misread that as you sold "Nickelback" and I straight away thought *you monster!*. But if it's only drugs and fraud, that's okay :)

  • by Gravis Zero ( 934156 ) on Thursday July 30, 2020 @10:18PM (#60350029)

    Let's be honest and call this what it is and has been, a disenfranchisement economy.

    • by Anonymous Coward

      Let's be honest and call this what it is and has been, a disenfranchisement economy.

      Let's be honest and call this what it is and has been, a fishing-expedition economy.

      There, FTFY..

    • Comment removed based on user account deletion
      • No, the point is so that the executives get rich and don't give a shit about the workers. If you don't understand that then you don't understand the current economy.

  • by Fly Swatter ( 30498 ) on Thursday July 30, 2020 @10:31PM (#60350065) Homepage
    Yea, I didn't think that sounded like an occupation either.

    Also, the gig economy, as I understand it, is small side jobs in addition to your main job. Mainly because wages are being outpaced by everyone and everything wanting an additional expense or tax.

    Poor Briggle, her occupation is in danger, not some side gig; this makes the entire example not even apply to the subject heading.
  • by OldSport ( 2677879 ) on Friday July 31, 2020 @12:52AM (#60350313)

    Stop using stupid euphemisms to try to normalize the practice of fucking over your workers ("gig") and a complete lack of basic social safety nets ("hustle").

  • We (the US) hardly manufacture consumer goods anymore, we have been coasting on fake money backed by debt that has been impossible to pay back, and now businesses are going under left and right.

    How much longer can we keep up the charade we call "the economy". Empires collapsed throughout history, and we will just be another item on that list.

    All of the MAGA, and woke, and other bullshit games won't change the fact that we are about to roll over the tall, steep cliff.

    It's become a complete circus, bu

    • by Luckyo ( 1726890 )

      In real world on the other hand, foreign investors were queueing up just to be able to lend FED money for the record bailout, massive amount of foreign money fled to US in last few months, effectively putting the last nail in Euro's "international reserve currency" hope's coffin.

      And US CPI is still down for this year, with drops in march, april and may and only some rebound in june almost entirely due to rise in oil prices from the ongoing instability in oil markets.

      In other words, not only is money buying

      • "give nearly interest-free debt to US as long as it just would take it. In many cases now, they're willing to take significant hits just to get the money into US"

        Yes, to add to the monster debt that is alteady impossible to pay back. It does not matter if it's interest free or not.

        I don't know exactly their motivation for continuing to inflate this bubble, other than their reasons are sinister, or they got duped somehow into thinking "oH oUr mOnEy iS sAfE wItH tHe uS" (yeah right), but the US has been coast

        • by Luckyo ( 1726890 )

          That's not even in the ballpark of how nation state lending functions. State loans are not backed by state assets. They are promissory notes. That's it. They are backed up by a "promise to pay money back". There are no guarantees other than this promise.

          And you also appear to think that foreign investors can just take the physical assets like land and take it with them. This is also not how land works. You don't actually "own land", you "own" government's guarantee to respect your claim to this land. I.e. a

          • What I know for sure is when the bubble pops, it ain't going to
            be pretty. They are lending with the knowledge of the possibility thatnthey won't get it back, or so it says on paper. The reality is is that they *will* want to be
            paid back in full, and they are going to get very angry if that does not happen.

            "US is the best place to put their money"- for now.

            This is very subject to change at a moment's notice. It looks like at this point they have their backs against the wall, and are being forced to chose th

            • by Luckyo ( 1726890 )

              >and my gut instincts are telling me that this is all going to end very badly.

              I would suggest going to a lavatory and remembering to flush and wash your hands after, instead of making complex macroeconomic predictions based on your bowel movement.

  • by Qbertino ( 265505 ) <moiraNO@SPAMmodparlor.com> on Friday July 31, 2020 @04:55AM (#60350611)

    Why don't you just call it what it is? An economic crash. Tens of millions without a job in the U.S. doesn't need a fancy word. I expect a measurable amount of this type of problem to ripple around the globe within the next 24 months.

    I'm in Germany and we're doing pretty good right now, because we actually have a working social market economy. I'm out of a job but entitled to Level 1 unemployment support which gives me a cushy 65% of my last post-tax salary which I'm using to up my skills and get some certifications. I can even keep saving.

    However, I expect things to go further south even here. We already have 10% decline in economic throughput, and the real wave of the German equivalent of "Chapter 11" hasn't hit us yet. But it is coming.

    Looking across the pond it is absolutely clear that the U.S. needs a bottom-up redo of the system. Healthcare is a joke, wealth transfer is just about non-existant, the penal system is at level with Xingjang in China but not with true first world countries and the electorial system with its perpetual 2-party gridlock has become a democracy trainwreck. When the fecal matter has hit the rotary air impeller, as it basically is happening right now, I hope you guys can finally get some *real* reform through and come out with a U.S. that has some serious 20th/21st century-style updates.

    As for us here in Europe, we've just decided, much like in the US, to print another quadrobazillion Euros to keep the weak economies happy and this EU thing going. Don't know how that will turn out, but I expect a fluttering inflation/deflation to kick in big time real soon now, for basically anyone on the planet, including us. Once this is over and the robots will move in to replace our jobs the world is going to be all-out Cyberpunk for everyone to see. And yes, I guess you could call that the hustle economy, but right now it's just a big-ass global recession that's eating up social stability.

    • I only have one rebuttal to everything you just said. Wealth transfer isn't non-existent in the US. It just works in one direction only. Upward. Every time we see a slight economic dip, our wonderful government steps in to shove tax dollars towards wall street and the banks who ever so desperately need it, while families starve and lose their homes. It's the American way!

    • "quadrobazillion Euros to keep the weak economies happy and this EU thing going."

      So do you have gold, or other resources to back it up? If not, his is how countries get themselves into real trouble.

  • by Ed Tice ( 3732157 ) on Friday July 31, 2020 @08:26AM (#60350873)
    OnlyFans isn't a hustle. It's (generally) adult entertainment. I have nothing against porn (although I do refuse to pay for it so I'm amazed how much money can be made on OF). I'm sure somebody will post that we should feel bad for the people 'forced' to go to OF and I do have some empathy for them. But lets also be a bit honest. Some percentage of the totally f---ed over population can manage to get through f---ing on camera. Maybe that's not ideal for them. But that portion is mostly the young, female demographic. Everybody else has nothing. So lets assume that the disenfranchised is 20% young enough and female enough to be on OF. So if there is a six figure sign up on OF, that means there are 4x as many people who don't have that option. And of course not every young female in financial distress goes to OF so the actual number of disenfranchised is even larger. The people who can successfully turn to Etsy or OF aren't the problem. It's all the people who *can't*
    • There is the problem of market saturation, and it gets to the point that there is too many wank streams for the amount of available Viagra in the world.

      Wow, if people 100 years ago could see us now. We went from the greatest industrialized nation in the world to a wank economy, :{

  • Wait, what? (Score:4, Insightful)

    by yassa2020 ( 6703044 ) on Friday July 31, 2020 @10:30AM (#60351175)
    The solution to no more gig jobs is panhandling? And who pays the panhandlers?
    • That's apparently been the solution to layoffs/lack of decent health insurance/astronomical medical costs so far, so why not? Who needs social safety nets when you've got GoFundMe?

      (But yeah, it's probably only a matter of time before people are setting up GoFundMe's to find the GoFundMe's they're donating to.)

  • Comment removed based on user account deletion

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