YouTube is a Media Juggernaut That Could Soon Equal Netflix in Revenue (cnbc.com) 40
Google's YouTube is already the world's largest online video platform. If continues growing the way it has the last several quarters, it could also match Netflix in revenues by year's end. From a report: In its first-quarter earnings report Tuesday, Google parent company Alphabet said YouTube brought in revenue of $6.01 billion in advertising revenue during the quarter -- up from $4 billion from a year ago, for a growth rate of 49%. That's an acceleration over its 46% growth in Q4. It's also nearly twice the growth rate of Netflix, which reported 24% revenue growth in Q1, and expects growth to slow to 19% next quarter. If its current growth trajectory continues, YouTube will book between $29 billion and $30 billion in revenue this year. Netflix is expected to report $29.7 billion in revenue for 2021, according to an average of estimates from analysts polled by Refinitiv.
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Until Google Decides to drop it a moment notice. Or contracts with content providers go south.
Re:YouTube TV is awesome (Score:5, Insightful)
Indeed. Lately, most streamers I follow have complained about loss of views, loss of profits, etc. The more Google tries to turn YouTube into a Netflix competitor, the more they're going to lose those streamers and their associated viewers.
And without those streamers and their very specific content, YouTube becomes yet another boring commercial streaming service.
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If Google really wants to compete with Netflix and others they need to start a new streaming service, distinct from YouTube. And please don't be as dumb as Apple, don't call it "YouTube Plus" or some other shit. If it's something different, use a completely different name.
"Apple TV" is both a piece of hardware and an App that can be on phones, tablets and TVs, while "Apple TV+" is a video streaming service. What a mess and totally unlike Apple. And I say that as an Apple user with a Mac, an iPhone, an Apple
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Where are those creators going to go though? Linus Media Group, one of the bigger content creators on YouTube, set up on... Floatplane. Had to google that. Nobody uses it. YouTube is on every device.
Most of the sensible ones have diversified their incomes, usually via Patreon and merchandise, but ultimately getting kicked off YouTube is going to destroy their livelihoods and businesses because there's nothing else with the ubiquity, the reach, the networking.
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The only ones who could setup a replacement for this kind of content are Amazon, Apple, Facebook and Twitter.
Amazon and Apple would probably be the best alternatives because they already have good services in place for users, videos, streaming, etc. However, Amazon would probably push streamers to sell stuff and Apple would probably limit the kind of content allowed.
Facebook would ruin it because they're Facebook. Twitter would ruin it by making a crappy user interface and stupid arbitrary limitations.
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It just costs too much money to make a streaming service that has tons of local CDNs. The only real orgs that can pull it off would be Microsoft or Amazon, places that have a huge cloud presence, and where it wouldn't cost them that much to have video content. Having a streaming service otherwise is just too costly.
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Those sites are too extreme to ever go mainstream. As an example if we look at the front page of banned.video we see
Forced Masks in Texas
Religious Vaccine Exemption
Global Awakening of Poisoned Vaccines
Roger Stone in Election Audits
Alex Jones featuring Tucker Carlson
War Room with Owen Shroyer
Paralyzed by Vaccine
People see that and close the tab.
Re:YouTube TV is awesome (Score:4, Insightful)
I barely watch any broadcast TV anymore. YouTube TV is of no interest at all to me.
Regular YouTube, however, has loads of great content. Most TV is generic, superficial and boring now, but YouTube caters to every niche and you can get as much depth as you want. Okay it's not great for dramas or some sports, but for documentaries and general entertainment it's unique among streaming services.
Re:YouTube TV is awesome (Score:5, Insightful)
I barely watch any broadcast TV anymore. YouTube TV is of no interest at all to me.
Regular YouTube, however, has loads of great content. Most TV is generic, superficial and boring now, but YouTube caters to every niche and you can get as much depth as you want. Okay it's not great for dramas or some sports, but for documentaries and general entertainment it's unique among streaming services.
I love YouTube user generated content. I've learned a lot about history, biology, evolution, religion, politics, geology, astronomy, ... etc.. from YouTube. It's also where I learned all manner of carpentry skills, how to weld with stick welder and a MIG/MAG, how to shape panels for car body parts, how to etch steel, copper, brass ... YouTube demos on CompSci stuff linke Q-Sort and friends are pretty much single handedly responsible for helping me pass the algorithms course at University since I'm not the kind of person who takes one look at a bunch of math formulas and visualises how an algorithm works in 10 seconds flat like everybody else seems to be able to do. YouTube is a fantastic resource. If Google kills off the regular user generated stuff they are dumber than a bag of hammers.
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Same here. And I can see why their revenue has gone up that much. It's not because content went up that much. It's because they've been increasing the amount of ads by a crazy amount. To the point where I'm really starting to hate watching Youtube, even though I almost only watch Youtube these days and I love the content.
So at this point, it wouldn't take too much for a competitor to emerge (Twitch has managed to capture part of that audience) given how much content creators hate Youtube and even viewers s
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I don't even watch broadcast TV anymore. All I watch is blondes, brunettes, redheads...
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How is it better than sling, philo, or any of the other live tv streaming services? It costs twice as much, and I can get like 20 channels for free with just an antenna.
If the current trajectory continues ... (Score:2)
... if its current growth trajectory continues, YouTube will book between $29 billion and $30 billion in revenue this year. Netflix is expected to report $29.7 billion in revenue for 2021, ...
Extrapolation 101 [xkcd.com]
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Is this a case of that? No. It's perfectly feasible that youtube might stay on this trajectory for 1 more year and exceed Netflix' revenue.
I'm surprised it doesn't already (Score:3, Interesting)
YouTube is awesome... for adults anyway. I don't trust their algorithms to serve good content for kids at all, because their kids algorithms completely suck.
Otherwise, probably 75% of my video media consumption is YouTube.
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I mean, not trying to tell you how to parent your kid. Personally I find Netflix, Disney+, Amazon Prime, AND HBOmax all do a much better job with their kiddo content. There is just too much trash that gets served to my kid on YouTube. It's not normally TOO bad. It's like the media version of bad halloween candy. It's just the cheapest valueless junk that gets served up. Meanwhile, I'm paying for much better quality content. (And occasionally there is the "Okay let's turn that off, I don't like that" stuff t
The delcine of Netflix. (Score:2)
Being that it seems that Every Studio is trying to make its own streaming service. Netflix isn't as necessary as it use to be, as after each Studio makes their streaming service, they shortly take off the movies that are on Netflix. While Netflix had made some good original content, I don't see it being enough to sustain them in the long term.
YouTube TV, Seems to be taking a slightly different model, where it is filling in the gaps of the streaming services vs competing with them.
Midroll Ads (Score:5, Insightful)
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What's even worse is a science program or a documentary and in mid-sentence you get a piece of ad-crap that only encourages you to make mental note never to buy what they are advertising. Then it is back to the program where you have lost the train of thought. Thank you Google for helping Americans develop ADHD and helping turn YouTube into network television.
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At least network television respected the ads insertion points of the content, i.e. not right in the middle of a fucking scene.
Re:Midroll Ads (Score:4, Informative)
For browser use uBlock Origin. For Android TV use Smart YouTube Next. The latter includes SponsorBlock too.
For mobile you are kinda stuffed, there are no really good options at the moment.
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On Android, if you are ok with watching on a browser (vs a dedicated app), the AdBlock Browser (reskinned Chrome) blocks all Youtube ads for me.
Rumor has it that a properly setup PiHole can do the same for Roku and similar, but I haven't had any luck with that.
Aaron Z
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For mobile you are kinda stuffed, there are no really good options at the moment.
Youtube Vanced:
- https://vancedapp.com/ [vancedapp.com]
- https://www.reddit.com/r/Vance... [reddit.com]
There can be some slight annoyances, but they are well worth it. An annoyance for me is preventing the normal Youtube updates from overwriting the Vanced updates.
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Yeah, even blocking with domains (e.g., Adguard Pro) doesn't always work for mobile apps. :(
Re: Midroll Ads (Score:2)
Re: Midroll Ads (Score:2)
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The problem with New pipe is that you can't log in, so no shared subscriptions or history.
Firefox with uBlock is an option.
Re: Midroll Ads (Score:2)
Starting to get dumped (Score:3)
Thousands of providers were deplatformed without cause including hackers of various sorts like biohacker Josiah Zayner for having (successfully) produced a COVID DNA vaccine about 6 months ahead of pharma.
People are sick of Youtube having so much control over user generated content and before Rumble it became clear that either you share with totalitarian compromised tiktok or youtube owns you.
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Good for them, but this is the first time I ever hear about "Rumble".
Youtube undermines Hollywood (Score:3)
Youtube elevates the 1min. snippet, advances McLuhan and disrupts the Studios.
You shows directed by you! Goodbye to actresses, SFX and tent poles. Hello natural beauties, wonders of nature and arcana of existentialism. Anything longer than 9 min. on Youtube is a movie. 25 minutes on a single Youtube show is too much to ask unless its JFK, CIA whistleblowers or realityTV.
Oscars just failed. Why? Studios. Netflix, Youtube and Internet own the world. Selling the show to affiliates, channels and ignoring where your audience has moved was the right formula to fail. I’m in Panama. No way to watch here even though the affiliate is listed, there was no way that affiliate could service my area outside Panama City.
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Maybe livestreaming the Oscars might have helped viewership, but probably not by much. What could be interesting about a bunch of insular hollywood elitists who got rich from mastering the art of playing pretend, all try to out-do each other by virtue signaling. Get woke go broke.
Regular YouTube app has too many ads (Score:2)
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The Wojcicki only wants a corpo YouTube (Score:2)