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YouTube Stars Were Offered Money to Spread Vaccine Misinformation (bbc.com) 255

"A mysterious marketing agency secretly offered to pay social media stars to spread disinformation about Covid-19 vaccines," reports the BBC.

"Their plan failed when the influencers went public about the attempt to recruit them." An influencer marketing agency called Fazze offered to pay [Mirko Drotschmann, a German YouTuber and journalist] to promote what it said was leaked information that suggested the death rate among people who had the Pfizer vaccine was almost three times that of the AstraZeneca jab. The information provided wasn't true. It quickly became apparent to Mirko that he was being asked to spread disinformation to undermine public confidence in vaccines in the middle of a pandemic. "I was shocked," says Mirko "then I was curious, what's behind all that?" In France, science YouTuber Léo Grasset received a similar offer. The agency offered him 2000 euros if he would take part.

Fazze said it was acting for a client who wished to remain anonymous...

Both Léo and Mirko were appalled by the false claims. They pretended to be interested in order to try to find out more and were provided with detailed instructions about what they should say in their videos. In stilted English, the brief instructed them to "Act like you have the passion and interest in this topic." It told them not to mention the video had a sponsor — and instead pretend they were spontaneously giving advice out of concern for their viewers... Since Léo and Mirko blew the whistle at least four other influencers in France and Germany have gone public to reveal they also rejected Fazze's attempts to recruit them.

But German journalist, Daniel Laufer, has identified two influencers who may have taken up the offer.

But who's behind the mysterious influencer marketing agency? Fazze is a part of AdNow, which is a digital marketing company, registered in both Russia and the UK. The BBC has made multiple attempts to contact AdNow by phone, email and even a letter couriered to their Moscow headquarters, but they have not responded. Eventually we managed to contact Ewan Tolladay, one of two directors of the British arm of AdNow - who lives in Durham. Mr. Tolladay said he had very little to do with Fazze — which he said was a joint venture between his fellow director — a Russian man called Stanislav Fesenko — and another person whose identity he didn't know... Both the French and German authorities have launched investigations into Fazze's approaches to influencers. But the identity of the agency's mystery client remains unclear.

There has been speculation about the Russian connections to this scandal and the interests of the Russian state in promoting its own vaccine — Sputnik V.

French YouTuber Léo Grasset believes we'll see more attempts to manipulate public opinion, especially young people — apparently because it's incredibly easy.

"Just spend the same money on TikTok creators, YouTube creators," they tell the BBC. "The whole ecosystem is perfectly built for maximum efficiency of disinformation right now."
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YouTube Stars Were Offered Money to Spread Vaccine Misinformation

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  • by ericspinder ( 146776 ) on Sunday July 25, 2021 @12:41PM (#61618927) Journal
    You know someone took the money. What sort of 'sponsorship' did they declare?
    • by swillden ( 191260 ) <shawn-ds@willden.org> on Sunday July 25, 2021 @08:33PM (#61620001) Journal

      You know someone took the money. What sort of 'sponsorship' did they declare?

      If they're on YouTube and failed to declare sponsorship, as asked, they are violating the YouTube terms of service and could lose their ability to monetize on the platform. If I were making a significant living on YouTube, there's no way I'd take that deal. Especially not for a measly $2k.

      • If they're on YouTube and failed to declare sponsorship, as asked, they are violating the YouTube terms of service and could

        ... have Google look at them sternly and maybe waggle their eyebrows a bit, because we all know how seriously Google takes ToS violations that don't affect their bottom line.

  • by Tim the Gecko ( 745081 ) on Sunday July 25, 2021 @12:46PM (#61618939)

    The Fox News people are vaccinated. Dollars to donuts that Marjorie Taylor Greene is vaccinated (*). A frequent poster here said something like "I'm vaccinated because I travel, but if I didn't I'd balance risk.... ". Anyone who is persuaded by these people has poor judgement.

    (*) If she wasn't she'd answer "no". She's invoking HIPAA, so...

    • by 93 Escort Wagon ( 326346 ) on Sunday July 25, 2021 @12:56PM (#61618965)

      Anyone who is persuaded by these people has poor judgement.

      The fact that the phrase "YouTube influencer" is even in the vernacular tells me there are a significant number of people with poor judgement - even without this story.

      • by ffsisthisnametaken ( 7353082 ) on Sunday July 25, 2021 @01:34PM (#61619085)
        "I only trust influencers that we don't explicitly call influencers, like Cucker Tarlson."
      • The fact that the phrase "YouTube influencer" is even in the vernacular tells me there are a significant number of people with poor judgement - even without this story.

        The phrase is a generic term for someone on Youtube with sufficient followers. You're more than capable of finding channels with actual excellent and educational information on Youtube from actual engineers, actual doctors, actual biologists etc.

        The word doesn't exclusively apply to Barbie fake tit plastic make-up artists desperate to whore for attention. God knows you can trust more of what you see on Youtube than you can on America's single most popular cable news network.

      • Influencer is, in that case, just some reputable youtube channel about science.

        You can check Leo Grasset's video [youtube.com] about the attempt (automatically generated English subtitles are ok). Now it's more than a month old now.

    • by ArchieBunker ( 132337 ) on Sunday July 25, 2021 @01:24PM (#61619045)

      She doesn’t even understand who and what HIPAA applies to. Trump himself was vaccinated back in January and you’d think he would be bragging about this amazing vaccine he helped create so quickly. But nope he was too busy telling states to find him more votes.

    • by Opportunist ( 166417 ) on Sunday July 25, 2021 @01:32PM (#61619075)

      Sure am.

      Ok, this wasn't me. I'm mostly a freeloader on this.

      Look, I hate people. I really do. But, being a consultant means I had to meet people. Face to face. I had to endure their presence. Not anymore, with Covid, my quality of life went through the roof. I get to work from the comfort of my home, only have to dress down to the waist because you don't see anything else of me, I can legally turn people off when they start to go on my nerves (don't try that in real life, my lawyer said that's highly illegal).

      2020 was the best year of my life. I am not kidding. I am not exaggerating. I am not trying to pull any reverse psychology bullshit. I am dead serious here.

      And the longer these idiots keep the ball rolling by not getting vaccinated, keeping infection rates high and keeping companies all over the globe from calling their workers back to the office, the longer I get to enjoy these benefits. I was for a moment worried when I heard about the vaccine, but hey, these idiots keep going. If I had any emotion towards them, it would be gratitude for risking and even losing their life just for my comfort.

      • by Anachronous Coward ( 6177134 ) on Sunday July 25, 2021 @02:50PM (#61619303)

        2020 was the best year of my life. I am not kidding

        I know you're not kidding, because I feel the same way. (Though I would qualify that by saying that 2020 was the best year of my working life. But work is a big portion of life, so yeah.)

        As I like to say to my coworkers: Aside from the sickness and death, I love the pandemic.

      • The only risk factor you have is that your company has to stay in business. Otherwise you gotta compete to be employed. The more companies that become covid casualties the stiffer the competition. I am glad the isolated life works for you. I truely am. But just know that in order to support that lifestyle the wheels of the big machine have to keep turning. Otherwise a cascade effect might make things suck real bad real fast.
        • Yeah, about that... without going into too much detail, but I may say with some confidence that if my company goes out of business, you'll get to hear it on CNN.

          • Without a doubt. Ive been a work at home guy for a long time. But if my customers start becoming a covid casualty then revenue starts drying up. Lets pretend you worked for FB. No direct ties to customers, you might think. But if all the in person jobs die, then people stop paying their smartphone bills. No more people viewing ads. Less views means less ads. Less ads means less revenue. On top of that, less income globally means less products which means even less revenue for ads. What happens when the prod
            • Ok, then let me rephrase it: If my current employer goes belly-up, losing my job is my least worry.

              Losing my job is actually not really something I worry about at all. My skill set is rare and in very high demand.

    • by fahrbot-bot ( 874524 ) on Sunday July 25, 2021 @01:51PM (#61619149)

      The Fox News people are vaccinated. Dollars to donuts that Marjorie Taylor Greene is vaccinated (*).

      (*) If she wasn't she'd answer "no". She's invoking HIPAA, so...

      Noting that HIPAA doesn't prevent *you* from discussing / disclosing your own information ...

      • There's also nothing in the HIPAA that keeps you from lying, so whatever she says ... given her track record I mostly wouldn't care.

    • by jnork ( 1307843 ) on Sunday July 25, 2021 @02:55PM (#61619315)

      "She's invoking HIPAA, so..."

      Yep, and she's an idiot. She claims it's a HIPAA violation to ask her, which shows a boss-level ignorance of HIPAA.

      When asked, all she had to do is say "that's private" or "NOYB" or the good old standby, "no comment". Instead she chose to display her ignorance for the world to see and poke fun at.

    • by DewDude ( 537374 ) on Sunday July 25, 2021 @04:45PM (#61619535) Homepage

      A lot of people who refuse the VAX are also invoking HIPAA as well...I was part of a conversation where an actual lawyer was refusing to answer someone's question saying "that's a HIPAA violation."
       
      He was promptly derided by ANOTHER lawyer who reminded him that it's a HIPAA violation if "someone else exposes your information but it's not a valid excuse to hide the fact you're an anti-vax idiot." So anyone claiming they can't answer on account of HIPAA is just citing a law they don't understand and are either trying to keep up a lie to deceive others or don't want it and don't want to answer.

    • by gtall ( 79522 ) on Sunday July 25, 2021 @04:48PM (#61619545)

      She was asked about her vaccination status and never gave back a straight answer. She's playing the deluded followers of the former alleged president just as much as he is.

      • by ghoul ( 157158 ) on Sunday July 25, 2021 @08:11PM (#61619935)
        If she really wants to promote vaccine hesitancy the smart thing to do would be to say she is vaccinated and suffering from side effects. Its plain that she has mental retardation. Blame it on the vaccine and its a win-win.
        • Unfortunately, she seems to revel in her stupidity and treat it like a pro instead of a con. In fact, there's a large portion of this country that looks down upon intelligent and educated folks as being worth less than outright stupid folks. If they had their way, they'd drag us all down to their level.

    • by jythie ( 914043 )
      As we can see from so many other comments, the general campaign has been pretty successful.. people who are not persuaded by these influencers can probably be persuaded by someone else who was just as easily bought.
  • There has been speculation about the Russian connections to this scandal and the interests of the Russian state in promoting its own vaccine — Sputnik V.

    Life and death, for sale.

    • In the minds of our world leaders, we are but pawns. When was the last time you even reconsidered sacrificing a pawn in chess? Some people even see them as obstacles to the actual game. Makes one think does it not?
  • by RyanFenton ( 230700 ) on Sunday July 25, 2021 @01:02PM (#61618983)

    I mean, isn't it called the Republican party now?

    I understand the reasoning - the theory is that there's always illness, and you shouldn't stop important business because of blah, blah - you get the idea.

    But pandemic isn't just disease like normal - and there's big obvious reasons much of the world has serious organizations active to prevent runaway pandemic.

    Only, politically - Republicans have major beef against any of those organizations in the US. So... it's political. And it most certainly IS Republicans in this particular case.

    Not that Democrats don't have a large swath of idiots in this regard - lots of anti-vax proponents among the California celebrity class and the like. The difference is scale and influence - the "my-body-my-choice" anti-vaxers don't have much sway against actual public health concerns - and will be swatted away pretty harshly in any even minor local outbreak, unable to send children to schools, and lots of similar functional stopping points.

    The 'I want to make more money this week, and don't care if it kills my employees" anti-vax movement will not be swatted away in the current Republican party.

    Outsider messages trying to sway us to harm are also worth noting and following up on as hostile acts - but aren't that large a factor under the circumstances.

    To reference Hitchcock: The killer is already inside the building,

    Ryan Fenton

    • Not that Democrats don't have a large swath of idiots in this regard - lots of anti-vax proponents among the California celebrity class and the like.

      Noting that there are, actually, a fair number of celebrities who are Republicans -- and Trump supporters ...
      Google: celebrities republican [google.com]

    • The influencers are influencing government officials though. Tennessee in particular has legislators up in arms that schools are strongly encouraging vaccination, which they claim is coercing students into getting the shot. They think that how dare schools, and their own state's health board, go against the fake advice of Trump and Carlson.

  • These people are a disease, it's time we call it that.

  • critical (Score:5, Interesting)

    by guygo ( 894298 ) on Sunday July 25, 2021 @01:28PM (#61619065)

    "French YouTuber Léo Grasset believes we'll see more attempts to manipulate public opinion, especially young people — apparently because it's incredibly easy."
    "Texas GOP rejects ‘critical thinking’ skills." https://www.washingtonpost.com... [washingtonpost.com]
    No doubt just a coincidence...

  • Foreign agents (Score:5, Insightful)

    by Generic User Account ( 6782004 ) on Sunday July 25, 2021 @01:33PM (#61619081)

    People who knowingly spread disinformation to harm a country need to be tried and convicted for treason.

  • by JoeyRox ( 2711699 ) on Sunday July 25, 2021 @02:36PM (#61619275)
    Go to YouTube and enter the following search term: Pfizer jab deadlier than AstraZeneca across Europe - leaked study

    In the thumbnail for the video you'll see the exact verbiage described in this article. Here's a link to the video:

    Pfizer jab deadlier than AstraZeneca across Europe - leaked study [youtube.com]
  • by sl149q ( 1537343 ) on Sunday July 25, 2021 @03:08PM (#61619349)

    Anti-vaxxers appear not to appreciate that the choice is not, do you want to get vaccinated or not; it is, do you want to get vaccinated or get Covid-19.

    Covid-19 will be with us for a long (many years) timeframe. If you are not vaccinated you will (bar extreme and permanent isolation) get it eventually.

    Do you want the usually mild and short-termed side effects of the vaccine? Or do you want the usually worse and potentially lethal side effects of getting Covid-19?

    Darwin's Law will sort this out over the next few years.

    • by Mal-2 ( 675116 ) on Sunday July 25, 2021 @05:37PM (#61619651) Homepage Journal

      The messaging should be, "Don't want the jab which was partially developed using your tax dollars? That's fine. Canada and Mexico need them. But we're not waiting for you anymore."

      Of course at least one vaccine needs to be approved for use on children before we can let people wallow in the consequences of their own bad decisions. Trying to do this now would just kill way too many people who are simply caught in the crossfire.

    • I agree, and I'd be alright with that if it wasn't for the small percentage of people who can't get the vaccine due to medical conditions who will now probably have to roll the dice with COVID due to our herd immunity failure.

      The black and white concept of personal freedom and where ones personal freedoms start/stop becomes very murky when individual choices at a macro scale by millions of people almost certainly kill individuals at the micro scale.

  • What about Alex jones selling what is in my estimation poison supplements? As natural as hemlock.

  • We have long passed the point where scientific arguments will work against Luddites. The only way to counteract a conspiracy theory is with a more convincing conspiracy theory.

    • I like the one where the government tries to trick the "critical thinkers" into not getting the vaccine by distrusting the government, so the vaccine is actually real and working because the government only wants the good sheeple to survive, and as soon as they're all vaccinated they're gonna launch the deadly version to round up and kill all those that didn't bend over.

  • Xitler is laughing (Score:4, Interesting)

    by Nocturrne ( 912399 ) on Sunday July 25, 2021 @04:14PM (#61619455)

    The CCP is spending billions to destabilize the US. I've seen large numbers of Russians in China. There is a high probability that many Russian hackers and propaganda workers are being paid by the CCP.

  • Maybe information would be more easily spread as misinformation?.
  • by VeryFluffyBunny ( 5037285 ) on Sunday July 25, 2021 @05:14PM (#61619605)
    To everyone who's posting how dumb people are for falling for these social media influencer campaigns - You are not the user. The people spending way more than $2,000 a pop for these campaigns aren't dumb either. It works. It's bad. People are dying because of them.
  • by stabiesoft ( 733417 ) on Sunday July 25, 2021 @05:21PM (#61619617) Homepage
    Since the Ad agency is refusing to name the sponsor, and this is France/Germany with saner government than the US, couldn't a court compel the ad agency to cough up the name?
    • by Mal-2 ( 675116 )

      Why do you assume there is an ad agency? Why do you assume the ad agency is in the jurisdiction of the EU? A government can demand information, but actually forcing compliance may be a bit of a problem, especially when the source is another state-level actor.

  • Murder (Score:4, Interesting)

    by RichMan ( 8097 ) on Sunday July 25, 2021 @05:38PM (#61619653)

    Anyone deliberately spreading clearly incorrect information about anything should be charged with murder should anyone who is exposed to their lies die because they took actions based on those lies.
    The individuals in that advertising company should be charged.

  • by bn-7bc ( 909819 ) <bjarne-disc@holmedal.net> on Monday July 26, 2021 @01:21AM (#61620351) Homepage
    So scompags offered people with an audience money to spread misinformation, well that's not exactly news, and what concerns me is not the youtubers that got offered money and are shouting from the rooftops " I did not take it" as they probably didn't and thus did not contribute ti the spread of misinformation on covid, I'm far more worried about those that said shure, took the money quietly, and said what they were told.

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