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New York Times' Wirecutter Product-Review Site Moves Behind Paywall (wsj.com) 40

The New York Times plans to put its consumer product-review site Wirecutter behind a paywall as the publisher looks to further diversify its subscription business beyond its flagship news product. From a report: Starting Wednesday, readers can purchase a stand-alone Wirecutter subscription for $5 every four weeks, or $40 annually. Those who already pay for the Times' premium digital subscriptions or home delivery will continue to get unlimited access to Wirecutter, with no change to the subscription's price. The Times, in its digital incarnation, is seeking to serve some auxiliary needs that traditional print newspapers once served, including by providing recipes and games and by helping users decide what products to buy, said David Perpich, head of the Times' stand-alone products group. Wirecutter, which the Times Company bought in 2016, is a consumer guide that reviews everything from cable modems to cat litter.
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New York Times' Wirecutter Product-Review Site Moves Behind Paywall

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  • by Registered Coward v2 ( 447531 ) on Tuesday August 31, 2021 @04:12PM (#61749561)
    Oh well. Looks like I'll get reviews from other sites. No big loss.
    • by marcle ( 1575627 ) on Tuesday August 31, 2021 @07:55PM (#61750205)

      Wirecutter reviews aren't bad, but they're not special enough to pay for. The irritating thing about them is that they pick just one product to hype as the "best." Often that product doesn't have the features I'm looking for, but they don't really give a broad overview of what's available. I'd much rather go to specialist sites that really know the product category in question.

    • by Dixie_Flatline ( 5077 ) <[moc.liamg] [ta] [hog.naj.tnecniv]> on Tuesday August 31, 2021 @09:58PM (#61750491) Homepage

      I have literally never bought a top pick from the Wirecutter and been happy with it. Headphones, kitchen goods, small appliances, nothing.

      It's not that the site is bad, it's just that they seem to consistently make really bad long-term picks. You can (or could) see it in the comments section, where people would frequently come back a year or two later and say that the thing the Wirecutter recommended was a dud, and then complain that the review had never been updated after it had been acknowledged that the pick was bad.

  • by nospam007 ( 722110 ) * on Tuesday August 31, 2021 @04:14PM (#61749567)

    ...just click reader-mode and refresh 'paywall'?

    • The New York Times paywall is a joke. For a website "for nerds", I'd think most Slashdot readers could get around it. You don't even have to use an adblocker. Learn to manage your cookies people!
      • Or you can just use the Bypass Paywalls extension for firefox. It really is seamless.

        • Or you can just use the Bypass Paywalls extension for firefox. It really is seamless.

          Why add another extension? Firefox can do this by changing a few privacy settings.

      • Cookies? I use Ctrl+A and Ctrl+C before the overlay comes up.
        • Cookies? I use Ctrl+A and Ctrl+C before the overlay comes up.

          See, there are many, many ways around it. Slashdot appears to have really lost its edge.

          • Well, now I'm interested in the cookies route. Is clearing them all it takes?
            • Well, now I'm interested in the cookies route. Is clearing them all it takes?

              Yup. In most desktop browsers you can delete them by site. You can also block them from a specific site.

              Mobile browsers are a different situation unfortunately. Most seem to be all or nothing with regards to cookies. However, you can use an ad-blocker to accomplish the same thing.

  • Dumb (Score:5, Insightful)

    by jacks smirking reven ( 909048 ) on Tuesday August 31, 2021 @04:20PM (#61749581)

    Consumer Reports is already $40 for a year and they are much more thorough and in my opinion a better trusted source than Wirecutter. Wirecutter is fine but not $40 a year fine. They seem more easily swayed by trends and due to that sometimes they just have some straight up bad takes and advice.

    • I agree 100%
    • I do find it super odd to put a site like The Wirecutter behind a paywall. I have been a subscriber to NYT and Consumer Reports for a while and I have actually been considering cancelling my CR subscription for a while. A lot of random consumer stuff I used to look up in CR they don't review anymore and comparing The Wirecutter vs CR they seem to be a lot more insensitive to price than they used to be. I do like CR for cars but I don't buy a car that often that I need a subscription for that.

    • by meiao ( 846890 )
      Some libraries provide free access to Consumer Reports.
    • by EvilSS ( 557649 )
      CR has been going down hill for a while now. They laid off a bunch of staff back in 2017 when they also shut down the Consumerist and the quality has been in decline ever since. I cancelled my subscription last year.
    • If you are paying $40/yr for consumer reports in the US, you are being ripped off. They only charge me $26/year, in continental US.

      On the other hand, Consumer Reports reviews of most items are also garbage, since they are targeted mainly to know-nothing nouveau-riche. Why should I care which $1000 vacuum cleaner is best?

  • FWIW (Score:4, Insightful)

    by rmdingler ( 1955220 ) on Tuesday August 31, 2021 @04:48PM (#61749649) Journal

    An initial 12 month subscription to the NY Times costs about $5.99 a month, which includes Wirecutter.

    The subscription rate escalates after the first anniversary, if you fail to cancel.

    • An initial 12 month subscription to the NY Times costs about $5.99 a month, which includes Wirecutter.

      I might go for that if they paid me, probably $50 a month with the stipulation I was required to read no more than an hour a month of either NYT or Wirecutter content combined.

  • by in10se ( 472253 ) on Tuesday August 31, 2021 @04:55PM (#61749675) Homepage

    Good luck with an affiliate marketing site that you have to pay to view.

    Bye, Wirecutter. There were some categories of products you were pretty good at. I guess I'll have to get my reviews somewhere else.

  • Super - LOL (Score:4, Interesting)

    by OneSmartFellow ( 716217 ) on Tuesday August 31, 2021 @05:09PM (#61749697)

    Posting reliable reviews costs about $25/hr for let's say 4 hours per product.
    That's $100/review.
    If you can't monetize $100 over 1 Million hits, well, I guess there's a problem.

    Personally, I liked Wirecutter, but not exclusively. There are plenty of other places to go for reliable reviews.

    I'm not paying $40/yr - which equates to about $5 per view at most. That's a stupid price for somebody's opinion on a $200 (average) object.

  • The New York Times still has a website? Who knew?

  • Paywalled Site Rips Other Paywalled Site For Moving Feature Behind Paywall

    Hmm... funny how that works out.

  • If it's anything worth reading, then get it from another outlet. If the link says nytimes, I don't even click on it anymore.

  • The Israeli Galil assault rifle comes with a wirecutter in the bipod.

  • Newspapers rarely can bad products or lemon car dealerships,or junk food/soft drinks. No special investigations into gas price fixing. I grew up on Choice magazine, in an age where reviewers knew their sh*t. The thing about paid consumer product ranking reports is that they can can bad products, even if they are a major sponsor. So their is a conflict of interest when newspapers might report something hurtful to someone that does a lot of business with them, or their affiliates. Recently I have been enjoyi
  • by robi5 ( 1261542 )

    Why is it called "Wirecutters"? The wikipedia page doesn't say anything about their name. I've never knowingly used this site, and assumed they're about moving people from landlines and cable to mobile and satellite TV, apparently it's not what they do

  • Wirecutter was great when it started. Solid info, I sorta trusted Lam having read Gizmodo for so long, and I loved that they were willing to call winners and losers when others weren't.

    But since NYT acquired them and the scope of their coverage blew up the info wasn't being kept up to date as it once was and the articles started to sound more and more like reviews taken from the info handed out by PR flacks and less like the hardcore real-world testing they once did. In the last few years I've been taking
  • how that's supposed to work in general. I mean, I guess it's supposed to boost subscriptions to the NY Times? But who needs that thing on a regular basis - you only want reviews when you want to buy something.

    Not really seeing how this helps profits any.

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