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Canada

Canada To Compel YouTube, TikTok and Streamers To Boost Domestic Content (wsj.com) 141

Canada approved legislation that targets what video- and audio-sharing platforms like YouTube and TikTok can broadcast to a Canadian audience, as the country follows in Europe's footsteps in imposing a heftier regulatory burden on the digital sector. From a report: This marks the second attempt in as many years by Canada's Liberal government to compel digital platforms, including streaming companies like Netflix, to prominently feature Canadian artists on their services when users with a Canadian internet-protocol address log in. As contemplated under the new measures, users who search for music, television programming, films or do-it-yourself video shorts would get results incorporating a certain quota of Canadian-made content.

YouTube, a unit of Alphabet, TikTok, and the big streaming companies, among them Netflix, as well as legal experts and some Canadian artists, have either opposed Canada's move or warned of unintended consequences -- such as hurting the people the new policy is intended to help. Countries like Canada are increasingly turning to regulatory changes to protect domestic interests in light of the big inroads the world's biggest digital companies have made in transforming how households watch programs, listen to music, conduct day-to-day business and consume news.

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Canada To Compel YouTube, TikTok and Streamers To Boost Domestic Content

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  • As a Canadian (Score:4, Interesting)

    by Major_Disorder ( 5019363 ) on Wednesday June 22, 2022 @11:30AM (#62642018)
    I am embarrassed that this is something my government thins they can actually do.
    Lets also not forget the pointlessness of it. I watch many different Youtubers. Only three of them do I know where they are located. Only 2 of them are in Canada. (AvE and Hand Tool Rescue.) It is all about the content. Put as much CanCon as they want, but you can't make me watch it.
    Although if they put The Beachcombers on Youtube, I might be convinced to watch an occasional episode. (NO stupid remakes/reboots!)
    • Re:As a Canadian (Score:5, Insightful)

      by jacks smirking reven ( 909048 ) on Wednesday June 22, 2022 @11:40AM (#62642054)

      A lot of woodworking channels I have noticed are in Canada as well like John Heinsz, Matthias Wandel and a few others I have seen, I assume because lumber is cheap in the northern land of trees? There are actually quite a few of really great Canadian youtube creators.

      Not to mention Canadian TV being very popular (Schitt's Creek, Trailer Park Boys, Letterkenney) and how many of our favorite hollywood actors over the decades hail from Canada.

      For it's population size I would say they have a rather outsized cultural impact.

      • Well, Canada gave us Rush and SCTV.

        I think that pretty well drained them....let it go.

        • by packrat0x ( 798359 ) on Wednesday June 22, 2022 @12:35PM (#62642232)

          Time to invoke the spirit of Bob and Doug McKenzie.
          Add a "Great White North" segment to all You Tube videos.

          • Time to invoke the spirit of Bob and Doug McKenzie. Add a "Great White North" segment to all You Tube videos.

            I would be willing to accept that. :)
            Take off, eh! You hoser.

          • by GoJays ( 1793832 )
            Coo-Roo-Coo-Coo-Coo-Coo-Coo-Coo!
          • by sjames ( 1099 )

            Modded funny but "Great White North" was originally added to Canadian broadcasts of SCTV explicitly to meet a broadcast standard similar to the legislation in TFA. It was seen by a few U.S. viewers near the border and after their feedback, it became a regular part of the international feed.

            So like, add it to youtube eh?

            • Re:As a Canadian (Score:4, Informative)

              by Rhipf ( 525263 ) on Wednesday June 22, 2022 @06:19PM (#62643060)

              Actually it was added to fill an advertising space difference between Canada and US broadcasts. The US had more commercial time than Canada did so the producers needed to fill the spot with content. The CBC did want the extra time to be filled with "distinctive Canadian programming" though so Dave Thomas jokingly said "What do you want us to do? Throw up a map of Canada and sit there wearing toques and parkas?" and the producers decided that was a great idea.
              So Kanadian Korner/Great White North weren't added to meet broadcast standards but just to meet CBC's requirements.

        • Canada gave South Park a never-ending comedy target.
      • by caseih ( 160668 )

        Well we have lots of softwood lumber. Hardwood, not quite as much as in the midwest and eastern US. It's kind of funny, though. Softwood lumber is Canada is quite expensive and relatively poor quality because all our good stuff gets shipped south.

        • See when I watch those channels these guys seem to just have reams and reams of both high quality softwoods and hardwoods and I enjoy woodworking but at least in my region of the US that shit is expensive. I guess maybe that's that Youtube money for you.

          • by caseih ( 160668 )

            I think most youtube woodworkers are in eastern Canada. Hard woods are probably much more affordable back east (closer to where hard woods grow). Out west here, hard woods are really expensive.

      • Practically everyone I watch is Canadian because we don't have a proper healthcare system which makes it really hard to make a living as a YouTuber
      • by reanjr ( 588767 )

        And how much of that stems from Canadian law forcing broadcasters to support local artists? Those laws prop up the small players where they are most needed to create a critical mass of talent that can generate all those internationally successful artists.

    • Re:As a Canadian (Score:5, Insightful)

      by icejai ( 214906 ) on Wednesday June 22, 2022 @11:48AM (#62642078)

      I agree. This is pretty pointless.
      From an American point of view, I can see this being argued as borderline "forced speech". From a corporate point of view, this is sacrificing revenue.
      At first, I thought there may be a way to accomplish the same goals via tax breaks of some kind. But tax incentives can, and frequently are, abused.

      Honestly, the only reasonable course of action would be to help Canadian content creators create better content. I'm not in the industry so I'm not sure what type of help Canadian content creators want or need. Studio space? Equipment rentals? Production staff? Loans? Professional industry advice/mentorship?

      If C-11 became law, how would it be enforced? More lawyers, more court filings, more trials, more political debates, more amendments?
      It doesn't make sense.

      Help the creators directly. Just ask them what they need help with to create better content.

      • Re:As a Canadian (Score:5, Informative)

        by RobinH ( 124750 ) on Wednesday June 22, 2022 @01:05PM (#62642332) Homepage
        The CRTC has long enforced Canadian content rules for radio (and I assume over-the-air TV) stations. They have to play a certain percentage of Canadian content in order to maintain their broadcast license. Canada also subsidizes movies and TV production heavily. Cultural stuff like this is almost always excluded in free trade agreements. So the fact that Canada would impose protectionist legislation on a new medium is hardly surprising. The fact that they didn't do it sooner is the surprise. The logic supporting it is that with Hollywood dominating all cultural messages, you need to protect the uniquely Canadian perspective or it'll get drowned out by the bigger budget productions. Incidentally, this is the same logic Quebec uses for all its cultural protection laws, protecting its own culture within Canada.
        • They have to play a certain percentage of Canadian content in order to maintain their broadcast license.

          And what happens when there's enough Canadian content to make up the required percentage? Do they play the same things over and over to fill the time or simply cut their broadcast time?
          • by SirSlud ( 67381 )

            I assume you meant "not enough" but the inference that playing "the same things over and over" is terrible is a little silly in light of the fact that this happens in markets free of content regulation as well.

            • Yes, that's what I meant, and it slipped through my proofreading. The Cooking Channel often fills an evening with reruns of Iron Chef America, and ends the evening with the same episode that they started the evening with. It's not that this is so terrible, but that people will start turning away because they've already seen that.
          • by RobinH ( 124750 )
            Many moons ago, when I was a kid, Bryan Adams released a popular single "Everything I do, I do it For You", which was on the Robin Hood, Prince of Thieves Soundtrack. Now, Bryan Adams is Canadian, but neither the producer nor the songwriter were Canadian (based in the UK, I believe). The CRTC rules specified that this song didn't qualify for Canadian content because you need 2 out of the 3 to be Canadian. I remember Adams testifying in front of the CRTC saying it was a ridiculous rule, because even thoug
        • Personally I think it was a good idea for tv/radio, but itâ(TM)s a terrible idea for the internet.
      • > Honestly, the only reasonable course of action would
        > be to help Canadian content creators create better
        > content.

        And just what *EXACTLY* constitutes Canadian content anyway ? Is it not "Canadian" just because some of the funding for the show comes from the US, even when the filming and production is done in Canada? It is "not Canadian" if the US viewership is larger than the Canadian? There are tons of Canadian-filmed shows that I've loved over the years: The X-Files, Stargate SG-1, the BSG

        • You can tell it's Canadian when the actors say 'eh' a lot, pronounce again as "a-gain", or when every word that is spelled with an ou is pronounced as "oh" as in "oh, Canada?"

          It's called wildling speak.

        • by icejai ( 214906 )

          "And just what *EXACTLY* constitutes Canadian content anyway ?"

          Right! Do these broadcasters need to stream more movies with Ryan Gosling? Or maybe a show's location needs to be set in Canada? Or maybe just filmed in Canada? Or maybe the writing team needs to be +50% Canadian? Or maybe just the production team? Maybe it'd be Canadian if it were +50% funded by Canadian citizens and corporate entities? The list goes on and on.

          I suspect there already is a definition of "Canadian Content" that regulators accept.

    • Re: (Score:2, Interesting)

      by Anonymous Coward

      The posts here are crazy.

      First, Canada has a serious problem of internalizing American problems. We have our own problems and they get drowned out by American problems to such an extent, that we forget about our own problems while trying to solve problems we don't have or are very small compared to the US. Take gun violence. Yeah, some gun violence exists in Canada, but we already have strict gun regulations. But every time something crazy happens in the US, suddenly Canada needs more gun laws?

      The main bene

      • by SirSlud ( 67381 )

        All good points. Unfortunately, some people were raised with this simple worldview: all regulation is stupid and awful and evil, and no regulation is a utopia that'll always be awesome but for reasons that are obvious to any reasonably educated person, we'll never see it in actual practice.

    • What? The Beachcombers are on youtube? Great show, thanks for the tip!!
    • Those are two great channels for sure, especially AvE. If you haven’t, JJ McCoullough has a great channel as well, and recently was interviewed [youtube.com] on this exact issue.
      • by Layzej ( 1976930 )

        Hacksmith is a great Canadian channel too: https://www.youtube.com/c/theH... [youtube.com]

        I'm not sure whether this legislation is good or bad. I do think Youtube would do well to add a "Made in " button so that you could easily find local content. Especially for music and politics.

        • Hacksmith is a great Canadian channel too: https://www.youtube.com/c/theH... [youtube.com]

          I'm not sure whether this legislation is good or bad. I do think Youtube would do well to add a "Made in " button so that you could easily find local content. Especially for music and politics.

          Yes, a thousand times! I'm a Canadian, I watch YouTube a lot, and I just follow where the rabbit-holes lead. But I would absolutely filter for Canadian content sometimes, just out of interest. I would also filter for content from other countries, in order to become more world-citizen-like and to broaden my horizons. And I'm sure people in other countries would filter for Canadian content sometimes if given the chance - I hear that we have a pretty good rep in the world, in spite of our current government's

          • Having country filter switches on YT would be a brilliant innovation. But I guess it would fuck up advertising metrics, so we'll never see it happen. YouTube is primarily an ad agency after all.

            I feel like this is why we can’t have nice things in quite a few countries.

          • by djinn6 ( 1868030 )

            You might use to "broaden my horizons", the majority of people won't. They'll set it to "USA" or whatever country they're from and call it a day.

            This actually hurts content creators in small countries because they would not have enough people watching to support their livelihoods. Let's say they make some obscure content like HoMM3 playthroughs. There might be 1 million people world-wide that are interested, so if they're good, they can make a living off of it. But in Canada there's only 5,000 of those peop

    • Put as much CanCon as they want, but you can't make me watch it.

      It's not about what people want. It's about government control.

      People who WANT Canadian content will have absolutely no problem finding the content that is available. This is simply about the govt exercising control and telling companies that they have to do something that the govt wants them to do.

      • by Layzej ( 1976930 )

        People who WANT Canadian content will have absolutely no problem finding the content that is available.

        How? There's no way to filter by geography in Youtube, and Canadian content doesn't have any tags to indicate it's provenance.

    • Re: (Score:3, Interesting)

      by larwe ( 858929 )

      I am embarrassed that this is something my government thins they can actually do.

      When I saw this article, it reminded me of the French language protectors who create new words in French to avoid Anglicizing French. (For example: email is bad - courriel is good). It's easy to mock this as pointless bureaucracy trying to fight a world that is moving onwards to the future. But think about it for a bit. Isn't it a good thing to try and preserve individual cultures in different regions? It is way too easy for big global platforms to broadcast everywhere and overwhelm local content by the she

      • Re:As a Canadian (Score:5, Interesting)

        by N1AK ( 864906 ) on Wednesday June 22, 2022 @01:06PM (#62642338) Homepage
        Corsicans had their own language which the French have focused on replacing with French since Corsica became French; that gives you a pretty good idea about what the French believe in when it comes to culture.

        But think about it for a bit. Isn't it a good thing to try and preserve individual cultures in different regions?

        Yes, and no. There are benefits to preserving cultures, but there are issues as well. Britain alone had dozens of languages, and British English is based heavily on German with influences from French and Latin, but now people from across a large proportion of the earth can converse relatively freely because English has become widely known. I don't see a strong case that Britain or America don't have strong cultures even though the language they use isn't originally there's and words from other languages are incorporated freely.

        In many places suppression of women, minorities, or different sexualities is cultural. The caste system in India that assigns some people as untouchables fated to clean toilets or streets based on birth is cultural, female genital mutilation is cultural in some communities. Dressing up in blackface as part of christmas related festivities is cultural in the Netherlands. Owning enough firearms to wipe out an entire school district seems to be cultural in parts of America.

        • In many places suppression of women, minorities, or different sexualities is cultural. The caste system in India that assigns some people as untouchables fated to clean toilets or streets based on birth is cultural, female genital mutilation is cultural in some communities. Dressing up in blackface as part of christmas related festivities is cultural in the Netherlands. Owning enough firearms to wipe out an entire school district seems to be cultural in parts of America.

          The beating of wives and children used to be part of Anglo culture. Even though that's culturally frowned upon now I think it's safe to say that Anglo culture still exists.

          There's a lot more to those particular cultures than their most offensive aspects, and the most effective way for those people to move past those practices isn't to push them to adopting a new culture, it's to give their old culture the space to move past it.

          • by N1AK ( 864906 )
            I'm really not sure what point you are making; I literally started by saying saving culture is complicated and said that there is Anglo culture and I never implied it always has been or is without reproach; I'm glad you appreciate that cultures aren't defined by only the elements we find offensive, many of us worked that out a long time ago, but that doesn't make the parts we find offensive, or believe to be harmful, any less culturally significant. You find those aspects of their culture offensive, as do I
        • by reanjr ( 588767 )

          The Angles didn't develop English until they got to England. English is a British language.

    • by Z00L00K ( 682162 )

      Then you'd have to check out Sergei Dratchev [youtube.com] too.

      Maybe you don't consider him as Canadian though.

    • by ahodgson ( 74077 )

      These morons think it's still 1965 and there are 3 channels.

  • by Seven Spirals ( 4924941 ) on Wednesday June 22, 2022 @11:36AM (#62642038)

    Would Canda really erect a "Great Canuk Firewall" to stop Canadians from watching YouTube? Governments are really getting desperate to try and keep people's attention. Narratives are failing all over the place now that the government found a new problem that is resistant to lying.

    • They wouldn't be able accept Canadian credit cards or to show Canadian ads.

      • They could certainly take Canadian credit cards. I mean, A Canadian can use their card pretty much anywhere on the planet that takes credit cards. Only a few exceptions to that.

    • Narratives are failing all over the place...

      You mean elected liars are being called out for their lies in real time now.

      ...now that the government found a new problem that is resistant to lying.

      Of course the answer is censorship as opposed to...stop electing liars.

  • by sgunhouse ( 1050564 ) on Wednesday June 22, 2022 @11:39AM (#62642048)
    Canadian radio and television have long had rules requiring a certain percentage of Canadian content, it is really no surprise that they should attempt the same thing with streaming. How that actually turns out when dealing with on-demand services and especially user-created content remains to be seen.
    • Like every other company. If you do business in a country you have to abide by their laws.

      • by garett_spencley ( 193892 ) on Wednesday June 22, 2022 @11:56AM (#62642110) Journal

        As a Canadian, I can't say that I know of any peers of mine who actually want this.

        There is quite a noticeable outcry from small Canadian content creators that I follow as well as some public figures. I think the ones pushing for this are the big legacy media conglomerates who feel competition from streaming services and, in the most charitable interpretation, are trying to put them on a level playing field and, in the least charitable interpretation, are trying to hurt them and/or force them to boost content from said legacy media giants.

        In either case, I would personally like to abolish this law and the CRTC (our regulatory body that enforces this) all together.

      • Like every other company. If you do business in a country you have to abide by their laws.

        Well, there goes Net Neutrality.
        If you transmit packets in a network you have to abide by their traffic-shaping laws.

  • to produce Canadian content?

    • by mark-t ( 151149 ) <markt.nerdflat@com> on Wednesday June 22, 2022 @01:09PM (#62642350) Journal

      In fact, they do. A lot of them do.

      The problem with legislation such as this is that it biases against less popular domestic streams, even if the content might actually be *more* relevant to what they are actually looking for than what the better known domestic channels might carry. The requirements to qualify as "canadian content" are not something that most amateurs are going to be bothered with - it's not just good enough to happen to be a streamer who is Canadian and streaming from Canada, especially if you are unknown to most people.

      It is going to result in newcomers to streaming in Canada being all but completely undiscoverable. Basically, if you're a Canadian youtuber, and you don't already have at least a million subscribers already by the time this law is enacted, it is likely that your channel will be all but forever unknown to a lot of people in Canada.

      JJ McCoullough, a moderately popular Canadian youtuber, attempted to bring this matter to people's attention in Ottawa when he was invited to speak there as an expert on the matter pertaining to the passing of this law. They basically ignored him and are just going to do what they had intended to do from the beginning.

  • I get the point of the specific legislation. Always nice to promote local.

    But TikTok?

    Maybe these lawmakers haven't had enough stupid pranks played on them yet? Maybe their kids are still attending school? Tide-pod anyone?

    --
    Be careful what you wish for because you will get it. Be even more careful what you work for because you will get it even more quickly. - Colin Cunningham

  • by Registered Coward v2 ( 447531 ) on Wednesday June 22, 2022 @11:51AM (#62642094)
    Not hard. Many big stars are from Canada, just not in Canada.
  • by Experiment 626 ( 698257 ) on Wednesday June 22, 2022 @12:09PM (#62642154)
    "Neon Genesis Evangelion? Wouldn't you rather watch some Canadian anime instead?"
  • by Anonymous Coward on Wednesday June 22, 2022 @12:13PM (#62642164)

    As a canadian we're bombarded with american culture constantly, this doesnt force anyone to watch canadian content it just requires them to present it to us.

    A lot of out cry against this is "raw raw they're forcing us to watch government propoganda" they're not the government isnt goign to decide what videos each platform features, just set requirements that a certain amoutn of it be by canadian creators.

    I for one support this endevour as i've seen canadian culture slowly being overwritten by american culture most of my life, and when i look at america its depressing and something I dont want us to become.

    • Re: (Score:2, Troll)

      by sinij ( 911942 )
      If you dig into definitions, independent news like Rebel News, would not qualify. This isn't about protecting Canadian culture or content, this is about promoting government-aligned propagandists like CBC.
  • No, it's not the power of Canada that compels you tube. It's the power of Christ that compels you [youtube.com].
  • Hey, Canada! If you want more Canadian-produced content, you could try giving these guys [loadingreadyrun.com] a hefty grant. They have regularly scheduled livestreams [twitch.tv] all week long, and have been consistently producing [youtube.com] quality material [youtube.com] on a shoestring for 15+ years, not to mention their annual charity drive, Desert Bus for Hope [desertbus.org], which last year cleared over $1 million in donations.

    Imagine what they could do if they had a budget...

  • by quantaman ( 517394 ) on Wednesday June 22, 2022 @01:55PM (#62642450)

    I don't know if this policy is a good idea from a practical perspective, but it's definitely a good idea to help promote and safeguard our culture.

    It's not uncommon to see right-leaning Canadians post Tucker Carlson clips on Facebook. The "Trucker protest" was full of QAnon nuts and people whining about their 1st amendment rights [reddit.com]. And racial equality discussions are inundated with use of the word "woke", which is a term fairly specific to African Americans. Canada's traditional small-c conservatives are being replaced by people who adhere more closes to the US Republican party.

    The problem is that the US media market is far too large and it drowns out a lot of our domestic dialogue. Even hit Canadian shows [wikipedia.org] tend to make the locale ambiguous in order to appeal to US audiences and our politicians are caught reacting to US news cycles [www.cbc.ca].

    And yes, the Americanization of Canadian culture has serious consequences. Talented youth being drawn south because they lack a strong national identity, politicians focusing on political narratives from the US at the expense of domestic issues, and most seriously long term threats to our sovereignty. One of the things that enabled Russia's 2014 invasion of Ukraine was the legacy of Russification that undercut Ukrainian unity. It's a few political generations away, but if the GOP goes the way of Ron DeSantis I'm not confident that the US will remain a Democracy. And when that happens I want a Canada with a strong coherent identity and a strong military to defend ourselves.

  • Hey, I could watch old re-runs or Corner Gas all day long. Love me some Dog River...
  • For those who know....

    For those who don't, look him up on YouTube. There are already a lot of great content creators in Canada and this kind of dumb legislation just goes to show how truly out of touch with reality governments can be.

  • Demanding more Canadian content on TikTok is the same thing as demanding more STD infections for Canadians

    Have they watched TikTok?

  • by ArghBlarg ( 79067 ) on Wednesday June 22, 2022 @05:50PM (#62643012) Homepage

    .. paste 2 minutes of Bob & Doug to the end of every vid, problem solved! It worked for SCTV, eh? :)

  • It would be kind of justified, eh?

  • So if I type in YT "Michael Jackson" I will get Celine Dion videos?

  • So China was not wrong https://viewdns.info/chinesefi... [viewdns.info]

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