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Advertising Christmas Cheer Television Youtube

Apple and Amazon Release Warm, Fuzzy Holiday Ads - Both With Beatles-Related Songs (youtube.com) 23

Long-time Slashdot reader theodp writes: For the soundtracks to their 2023 holiday season ads, both Amazon and Apple turned to music by members of The Beatles. Amazon's Joy Ride, which stars three older women reliving their youthful joy at a sledding hill, is set to a cover of The Beatles' In My Life. Apple's Fuzzy Feelings, which tells the story of a young woman with a grumpy boss, is set to George Harrison's Isn't It a Pity.

Product placement is present in both ads — Amazon features padded seat cushions that protect the seniors' tushes and the Amazon app used to order them, while Apple showcases the iPhone 15 Pro Max used to capture the ad's stop-motion animation scenes and the MacBook Air used to edit them.

Amazon's 60-second ad has 542K views on YouTube, while Apple's 4-minute ad has 16+ million views.

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Apple and Amazon Release Warm, Fuzzy Holiday Ads - Both With Beatles-Related Songs

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