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The Media

Bezos: 'Presidential Endorsements Do Nothing' 386

theodp writes: "Presidential endorsements do nothing to tip the scales of an election," argues Jeff Bezos in The Hard Truth: Americans Don't Trust the News Media, a WaPo op-ed defense of his decision as owner of The Washington Post to end the newspaper's tradition of endorsing candidates for president.

"No undecided voters in Pennsylvania are going to say, 'I'm going with Newspaper A's endorsement.' None. What presidential endorsements actually do is create a perception of bias. A perception of non-independence. Ending them is a principled decision, and it's the right one. Eugene Meyer, publisher of The Washington Post from 1933 to 1946, thought the same, and he was right. By itself, declining to endorse presidential candidates is not enough to move us very far up the trust scale, but it's a meaningful step in the right direction. I wish we had made the change earlier than we did, in a moment further from the election and the emotions around it. That was inadequate planning, and not some intentional strategy."

Bezos: 'Presidential Endorsements Do Nothing'

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  • So far.... (Score:5, Informative)

    by ufgrat ( 6245202 ) on Tuesday October 29, 2024 @10:43AM (#64902769)

    The lack of an endorsement has cost the WaPo 200,000 subscriptions at last count.

    • Re: (Score:3, Insightful)

      by Waffle Iron ( 339739 )

      That's nowhere near as big a hit compared to a spiteful Trump cancelling his lucrative government cloud contracts.

      • by Petersko ( 564140 ) on Tuesday October 29, 2024 @11:00AM (#64902833)

        He could also cancel the servers needed to run Truth Social. That would probably require opening a door and letting the hamster bolt into the woods out back.

      • Re:So far.... (Score:5, Informative)

        by fahrbot-bot ( 874524 ) on Tuesday October 29, 2024 @01:11PM (#64903443)

        That's nowhere near as big a hit compared to a spiteful Trump cancelling his lucrative government cloud contracts.

        Or Bezos is hedging his bets with whatever he's trying to do with Blue Origin.
        Bezos faces criticism after [Blue Origin] executives met with Trump on day of Post’s non-endorsement [theguardian.com]

        Executives of Blue Origin briefly met with Trump within hours after paper spiked endorsement of Harris.

        “Trump waited to make sure that Bezos did what he said he was going to do – and then met with the Blue Origin people,” [Robert] Kagan [WP editor-at-large and longtime columnist] told the Daily Beast on Saturday. “Which tells us that there was an actual deal made, meaning that Bezos communicated, or through his people, communicated directly with Trump, and they set up this quid pro quo.”

        Some articles quote Bezos saying he didn't know about the meeting, but I'm dubious that would be so.

      • Re:So far.... (Score:5, Insightful)

        by Reid ( 629 ) <rivenburgh AT gmail DOT com> on Tuesday October 29, 2024 @01:59PM (#64903669)

        Any suggestions from Trump or his team to that effect would have been fine material to include in an endorsement of Harris.

    • by dcooper_db9 ( 1044858 ) on Tuesday October 29, 2024 @11:24AM (#64902939)

      I've been a subscriber since 1999. I've seen the Post go through a period of declining quality. Thing like spelling errors. It improved when Bezos first bought the paper, then started to decline again. After Biden got elected Bezos really started putting the screws to the paper. Instead of having good journalists reporting from a neutral stance they started packing the paper with "Opinion" articles. A lot of those are written by right-leaning people, and they're not held accountable for being truthful. It's not just that they put spin on their position, they just plain lie.

      So, if they paper is getting so bad you might ask why I'm not dropping my subscription. It's because I think Bezos wants to kill the paper. He wants to push anyone who's objective out of the newsroom and he wants to turn it into another right-wing rag. Undermining independent journalism isn't a consequence, its the point.

      So I'm keeping my subscription to the Post. Instead, I'm cutting Prime and anything connected to Amazon.

    • Not the lack of endorsement. No one cares if a newspaper endorses someone or not.

      It was backstabbing your endorsed candidate by retracing your already prepared endorsement in the last minute.

    • Re: (Score:2, Insightful)

      by DesScorp ( 410532 )

      The lack of an endorsement has cost the WaPo 200,000 subscriptions at last count.

      If he truly wants a neutral newspaper that's trusted for bringing news without a bias, then that 200K is worth losing, like cutting a gangrenous limb off. Because those lost subscribers are mad that he's not pledged to their political team anymore, and their price of their patronage is the demand that the Post essentially be a mouthpiece for one political party.

      Are things too far gone to win any kind of general trust? Probably. He should have done this as soon as he bought the paper. And Americans are so po

    • by wwphx ( 225607 )
      I cancelled my Prime subscription a few years ago and avoid ordering from Amazon at all when I can find alternatives.
  • by Valgrus Thunderaxe ( 8769977 ) on Tuesday October 29, 2024 @10:45AM (#64902771)
    No news outlet should be endorsing anyone.
    • by Pseudonymous Powers ( 4097097 ) on Tuesday October 29, 2024 @10:48AM (#64902781)
      Possibly the right call, at definitely the wrong time.
      • Re: (Score:2, Insightful)

        by Petersko ( 564140 )

        I don't know why it's the wrong time. Any time for this move is okay. Just do it.

        I cannot find fault with this. I've never understood why ostensibly balanced media needs to opine or endorse. Let the entertainment hacks pipe up.

        • by fyngyrz ( 762201 ) on Tuesday October 29, 2024 @11:16AM (#64902901) Homepage Journal

          I don't know why it's the wrong time. Any time for this move is okay. Just do it.

          If Bezos were telling the truth — and clearly, he's not — he would see to it that the paper had no "opinion" section. You know, so it could make an honest attempt at reporting the news instead of trying to influence people by publishing the opinions and reasoning of various movers and shakers.

          But he's not doing that. He's taking one action: keeping the stated and clear opinion of the paper's editorial crew (which has been openly stated outside the paper's environs as favoring Kamala Harris by the editorial crew) from being printed in the paper.

          It's a completely transparent implementation of a pro-Trump move.

          And as far as tradition goes, opinion sections have been, and remain, ubiquitous across almost every newspaper out there.

          Bezos is a chump making a douche move.

          • by magzteel ( 5013587 ) on Tuesday October 29, 2024 @12:14PM (#64903175)

            I don't know why it's the wrong time. Any time for this move is okay. Just do it.

            If Bezos were telling the truth — and clearly, he's not — he would see to it that the paper had no "opinion" section. You know, so it could make an honest attempt at reporting the news instead of trying to influence people by publishing the opinions and reasoning of various movers and shakers.

            The "Opinion" section is not a problem, opinion is not news. The problem is the "News" section is now "Opinion"

        • > I don't know why it's the wrong time. Any time for this
          > move is okay. Just do it.

          It is very much the wrong time to do it. Have you ever read any of those guidelines as to how judges (Who all-too-often ignore them. But that's another discussion.) are ethically (unfortunately, not legally) obligated to recuse themselves from a case not just if there is, in fact, a conflict of interest; but also in any case where there may even be the appearance of impropriety. This one of those cases, but in the ne

        • by shilly ( 142940 )

          What are you talking about, “ostensibly balanced media”? The print media has never claimed to be balanced. The literal point of comment pages is to put forth points of view. You are confusing news reporting and opinion pages. And the commitment of news reporting is not to balance — it’s, ostensibly, to *truth*. You know, “speaking truth to power”; “without fear or favour”; etc.

          Balance means “on the one hand, on the other hand”. Truth means “

      • by jma05 ( 897351 ) on Tuesday October 29, 2024 @10:59AM (#64902823)

        Absolutely. If he announced this an year in advance, it would have been seen as policy, now it looks political.

      • Re: (Score:2, Insightful)

        by rsilvergun ( 571051 )
        It is absolutely not the right call. A newspaper endorsement comes from the editorial board and it is expected. It tells everyone where the editorial board stands and what to expect from them.

        By having the owner, who is obviously politically motivated to support Donald Trump, block the endorsement he has permanently and obviously tainted the newspapers reliability. Not that it wasn't already in question with all the sane washing of Donald Trump but now every single story we have to question how much of
        • Wait, you say the newspaper should go beyond the news and endorse a candidate and then you say since they aren't they are a bunch of Trump propogandists? Do you even hear yourself?
          • by sjames ( 1099 )

            If they're going to do 'independent' opinion pieces at all, they shouldn't just quietly cancel any that disagree with Bezos. If it's going to just be what Bezos wants to say, he should stand up and put his name on it rather than cowering behind a claim of "new policy".

            Note that they have done "independent" opinion pieces for over a century.

          • I would prefer if they didn't. But if it's within a system where there is a multitude of differently opinionated outlets, it may be even more balanced over all that trying or pretending to be unbiased.

            It's a matter of culture.

            As long paper and soot is cheap and widely available, everyone can start their own newspaper and put his own opinion in it.

            TV or radio stations? Only available to a few, so that should stay neutral. (or at least balanced)

    • by laughingskeptic ( 1004414 ) on Tuesday October 29, 2024 @10:51AM (#64902791)
      Yeah! Only religions should be telling people how to think and vote!
      • And nobody should be listening to either religion or the media. But that only works in Ideal World, which is next to Physics Land and Math Land.

  • So far off (Score:4, Interesting)

    by Krishnoid ( 984597 ) on Tuesday October 29, 2024 @10:47AM (#64902777) Journal
    The founder of the world's largest bookstore (and the owner of the Washington Post), and no concept that the printed word is to educate and inform, not just influence.
  • by fredrated ( 639554 ) on Tuesday October 29, 2024 @10:49AM (#64902785) Journal

    I think it's fear Trump will be elected and Bezos will become a target of his wrath.

    • A billionaire's morality is identical with his money. I have never seen any evidence that things are otherwise.
    • by grasshoppa ( 657393 ) on Tuesday October 29, 2024 @11:02AM (#64902843) Homepage

      Please, Trump?

      "Lock her up" Trump? "Give the FBI a beautiful new building" Trump?

      Domestically, based on public information, setting yourself against Trump has very few consequences ( he's a pussy ). Bezos is right; trust in the media is at an all time low, and it's not because politicians attack it. It's because politicians are seen as MORE credible than the media. It's a very dangerous place to be, so trying to go back to the basics of actual unbiased reporting is a very good idea.

      Whether that can succeed in today's hyper-partisan world, starting with a rag with absolutely no credibility left to it's name, remains to be seen.

      • by quantaman ( 517394 ) on Tuesday October 29, 2024 @03:51PM (#64904125)

        Please, Trump?

        "Lock her up" Trump? "Give the FBI a beautiful new building" Trump?

        Domestically, based on public information, setting yourself against Trump has very few consequences ( he's a pussy ). Bezos is right; trust in the media is at an all time low, and it's not because politicians attack it. It's because politicians are seen as MORE credible than the media. It's a very dangerous place to be, so trying to go back to the basics of actual unbiased reporting is a very good idea.

        Whether that can succeed in today's hyper-partisan world, starting with a rag with absolutely no credibility left to it's name, remains to be seen.

        You haven't been paying attention.

        Trump spent his first term desperately trying to prosecute his political enemies [nytimes.com]. The DOJ held firm and refused. The Senate constrained who he could get appointed, and the people he appointed refused (which is why the plans this time involve a much bigger purge and instalment of Trump loyalists).

        If Trump wins this time, you will definitely see blatantly political investigations and prosecutions of prominent Democrats, and you will probably see serious attempts to push negative media off the air.

  • sure seems to have an effect on the future of the WaPo.

  • by nightflameauto ( 6607976 ) on Tuesday October 29, 2024 @10:56AM (#64902807)

    It does nothing to engender trust. When met with the choice of a black woman, or a self-worshipping asshole that's publicly promised to give you and your ilk massive tax breaks, you suddenly decide it's not the right time to endorse a candidate. How wonderfully modern of you. How illuminated. How "trust" worthy.

    While on the surface, what he says makes sense, I get the feeling the timing of this isn't driven by a desire to appear more "unbiased." I'm sorry, it's absolutely a cop-out to step back now, when it feels like we're actually deciding between full-blown oligarch driven fascism, and "maybe this one won't bend us directly over the barrel." Not bias? Bias? Who cares. You're bowing out on playing a part in *NOT* being Trumpistan. Fuck you, Bezos.

    • Re: (Score:3, Insightful)

      by DesScorp ( 410532 )

      When met with the choice of a black woman, or a self-worshipping asshole .

      Does her being black give her some special virtue or qualification for office?

      • by nightflameauto ( 6607976 ) on Tuesday October 29, 2024 @12:22PM (#64903225)

        When met with the choice of a black woman, or a self-worshipping asshole .

        Does her being black give her some special virtue or qualification for office?

        No, it shouldn't have any bearing at all, but there are a *LOT* of folks in this country absolutely losing their shit over the possible of electing another non-white to the office of president. I think it's idiotic that we have to tolerate such asinine behavior, but that's the joys of living in a free society. You're free to be a complete asshole. Just realize that I'm also free to see that those folks are being complete assholes.

      • by Ed Tice ( 3732157 ) on Tuesday October 29, 2024 @01:54PM (#64903643)
        No, being black does not give her some special virtue or qualification. That's so nonsensical that I can't even understand why you would pose such a question. The only thing more shocking is that somebody would mod such drivel up.

        However, there are (sadly) still quite a few people who would consider being black or being female to be more disqualifying than being a self-worshipping asshole. You will typically hear them say things like "I would never vote for that woman" or "Nobody wants that woman to be president."

        If you ask people which is worse (a) being black, (b) being a woman, or (c) being a self-worshipping asshole and they chose something other than the last answer, it says nothing about black women and everything about the respondent. Now that's not to say that everyone voting for the self-worshipping asshole is doing so due to racism or misogyny. It seems that, in this election, many are voting (as they often do) for the candidate they perceive will lower taxes the most or any other myriad of reasons. And, thanks to their big tent coalition with the misogynists and racists, the tax cut block is looking to have pretty good odds of electing their candidate.

        But none of that has to due with a ridiculous assertion that being a black female is some sort of special qualification. I'm here shaking my head.

    • by e3m4n ( 947977 )

      don't forget the LA Times is also under fire for refusing to endorse. I do find it interesting that the same whiners mad that WAPO wont endorse a candidate are all too quick to condemn the asshats you read about that wear MAGA clothing to a polling station and then react like children. I am in full support of neutral polling stations. I am also in support of rules saying political signs need to come down on election day. I do not believe they do anything to intimidate or sway an election, but the anonymous

      • No, but since "news" has been nothing but opinion pieces and bullshit for generations now, it's absolutely aggravating that *THIS* is the moment the big names refuse to endorse anyone. When it actually feels like it matters.

        Trump committing political suicide, repeatedly, got him elected once. I don't want to see it happen again.

  • For those that are upset that he said dont endorse a candidate⦠what would you think if they did endorse one. Trump. If the Washington Post is going to be a news organization, and they certainly are not today, then they have an obligation to surface the issues regardless of if its someone they like or not. Did you read what Bezoz said. People so mistrusted the news they would rather get info from podcasts. Journalistic excellence requires eliminating your own bias, not amplifying it.
    • Historically, the real bias of a particular mainstream news outlet is generally in the CHOICE of stories that they run or don't run, rather than in the content or the language of the stories themselves. A written article on the Fox News website is largely indistinguishable from one about the same subject on the MSNBC website. But one of them posts only the stories that make the other side look bad, and the other only posts stories that cast the first side in a bad light.

      So these news outlets aren't untrus

  • He's not wrong. The idea of a newspaper that endorses candidates runs counter to the principle that the newspaper delivers unbiased information. You can argue that an editorial board is an independent part of the newspaper that regularly publishes opinions, but that's always been a murky gray area of journalism.

    However, the way he's couching this as a principled stand is laughable. The timing makes it obvious he is brown nosing Trump, plain and simple. America is rushing headlong into an autocracy and Bez

    • Re:He's not wrong (Score:4, Interesting)

      by Eunomion ( 8640039 ) on Tuesday October 29, 2024 @11:48AM (#64903035)
      News isn't meant to be unbiased, it's meant to be objective. An objective viewpoint is, by necessity, biased towards reality. And politics is usually full of people who consider reality The Enemy.
    • I guess I don't see why, but I'm from a science background where the idea that you show your evidence and experimental results and stop there without providing a conclusion is just kinda stupid. Consulting the newspapers for their opinions on ballot measures used to be the most useful way to research such things broadly and efficiently, keeping their organizational biases in mind. Now that they've mostly all collapsed you have to depend on PACs or social networks that may or may not have anyone that knows
  • I suspect that my cancellation will have no effect on Bezos, but I thought I'd give it a try.

    The timing says everything that he doesn't.
  • "What presidential endorsements actually do is create a perception of bias. A perception of non-independence."

    Right, non-bias and true independence is impossible.

    So why are you even pretending it's possible?

    That's lying and deceiving the public.

    Democracy is dependent on trust.

    So be honest. Especially when one candidate is proven to be utterly incompetent and unqualified to hold the role. (Not to mention old and weird.)

    And Jeff, it's probably safe to say the reason only ONE publisher in WaPo's history suppor

    • Re: (Score:2, Insightful)

      by Luckyo ( 1726890 )

      It's a goal towards which you strive. Errare human est.

      Something that far left activists rail against because they fundamentally reject the concept of "discussion" and "argument". As far left ideology states that there is only power and combat between groups. So language is merely one of the tools of war in intersectional groups warfare. And it is their holy duty to make sure that as many such weapons are in the hands of their group, rather than any of the opposing ones.

    • Re: (Score:3, Insightful)

      by DesScorp ( 410532 )

      So be honest. Especially when one candidate is proven to be utterly incompetent and unqualified to hold the role. (Not to mention old and weird.)

      Oh come on, that's not fair. Kamala is what, 60?

    • Indeed. It's such a dishonest idea that having a viewpoint is the same as lacking objectivity. Nobody is an emotionless god, and anyone who pretends to be just ends up a tool of the most extreme elements in a vain attempt to "balance" them out. Neutrality is incapable of objectivity, and objectivity will almost never arrive at a neutral position, because reality is "biased" toward the truth (yup, there's only one - that's the definition of the idea).
  • It depends (Score:5, Informative)

    by OldMugwump ( 4760237 ) on Tuesday October 29, 2024 @11:08AM (#64902869) Homepage

    In the 19th century US newspapers generally didn't pretend to be politically neutral - there are still hundreds of US papers with the words "Democrat" or "Republican" in their name, from that era.

    At the time each paper had a political viewpoint and was proud of it. In such cases political endorsements make perfect sense.

    In the 20th century the press decided that it should be neutral and objective, and not take sides - just report the news.

    If you're trying to do THAT, you should be consistent and not take sides - let your reader decide.

    In the 21st century, most of the media seems to have decided that they're going to take sides but pretend that they're objective.

  • You don't express a viewpoint because you expect to be influential. You do it as an act of honesty, of community, and duty. You owe your community to hear the sum total of your understanding on the issues of the day, for its benefit and yours. Doesn't mean you're right, it just means you're doing your best.
  • by RobinH ( 124750 ) on Tuesday October 29, 2024 @11:12AM (#64902883) Homepage
    Jeff Bezos is awful (says everyone who buys tons of crap on Amazon). Elon Musk is awful (says everyone complaining about internet access in rural areas, or complaining about internal combustion automobiles). You only don't like them because they stopped pretending to be in your tribe. Now you look for any excuse to complain about them. Before that they could do no wrong. Heck even the women on the view used to fawn over Donald Trump before he was running for president. None of you have any credibility whatsoever. The tribe tells you what to think and oblige. FWIW, I'd never vote for Trump, but that doesn't mean Harris is a great choice either. And I can't blame unions for leaving the democrats for a guy who at least claims to care about their main political goals: anti-immigration and economic protectionism. I don't believe him, but I see the argument.
    • by skam240 ( 789197 )

      Elon Musk is awful (says everyone complaining about internet access in rural areas, or complaining about internal combustion automobiles).

      Yeah, it's almost as if blatant antisemitism, the pushing of far right conspiracy theories, or any one of a number of negative social interactions Musk has had over the last decade https://en.wikipedia.org/wiki/... [wikipedia.org]. has ruined Musk's image for some.

      The real question for me is why you think someone who pushes Replacement Theory https://www.theguardian.com/te... [theguardian.com] is a good guy we should all respect.

  • by nealric ( 3647765 ) on Tuesday October 29, 2024 @11:15AM (#64902899)

    If the editorial board of the WaPo had collectively decided to stop doing endorsements, I might disagree with that decision, but it wouldn't cause me to fundamentally question the integrity of the newspaper. The problem is that Jeff Bezos personally interfered with the editorial decision of the newspaper after specifically promising he would not interfere with its content when he bought the paper. Once Bezos is personally making editorial calls, then it's no longer a newspaper so much as Bezos' personal newsletter. There is no point in paying money for such a thing.

  • We read the news to (try) to get an unbiased view of events (the baseball game, the hurricane, the battle, ...). Bias exists, so we read multiple view points to get perspetive from many positions; and weigh their thoughts and ideas to form our own consensus (influenced by our bias, naturally) on the issue. If the WaPo's editorial board endorsed Trump, it would be a significant event, quite inconsistent with their reporting, and their editorials, which would cause many to read the body of the endorsement t
  • by bickerdyke ( 670000 ) on Tuesday October 29, 2024 @11:25AM (#64902941)

    #1 Then why don't you just have them if they do no harm?

    #2 Why did you have them vor 50 years if they do no good either?

    And of course the still unanswered bonus question: Why haven't you noticed that until a week before the election?

    It may indeed not matter if you do it or don't (*) but pulling out a few days before you may endorse the "wrong" candidate is showing fear.

    (*) no newspaper would come out with an open endorsement over here, but that's a matter of culture and tradition

  • Hey,

    I got so upset by his decision that I called the amazing triumvirat of Bezos, Musk and Trump as fascists and wished death and destruction.
    Well my twitter account got supended for inciting violence.

    And now I am too lazy to jump through the hoops to get it unblocked.

    I think that's a good thing, no?

  • by zawarski ( 1381571 ) on Tuesday October 29, 2024 @11:38AM (#64902999)
    It would be news for nerds. Bezos, not so much.
  • by DrXym ( 126579 ) on Tuesday October 29, 2024 @11:40AM (#64903005)

    Bezos may claim an endorsement might not do nothing, but blocking the paper from endorsing certainly did something - his paper lost 200,000 subscribers because his interference. So great job Jeff, you just financially imperiled your newspaper and the people working there! I'm sure if they get laid off you'll blame everyone but yourself.

    And quite obviously endorsement does do something - it shows a news paper has balls to endorse a candidate and lay out the case for readers. Maybe there are only a small % sitting on the fence but that article, if one was written, still has the potential to influence how people vote.

  • Greenwald for all his flaws makes really good points on journalism. And he said it best in this thread:

    https://x.com/ggreenwald/statu... [x.com]

    Also the actual op-ed itself is really worth reading, and it's very short. Worth a read, because all the far left activist brigading across this thread is trying to mischaracterize is at much as they can. It's linked in the OP.

  • ...and you might say anything to anyone to tell yourself you're not. True, most of us are unimportant enough not to worry about being the target of Dear Leader's constant need to get even for terribly unfair affronts, like not everyone agreeing with him that he's the best little boy on Earth and does everything he tells them or suffers, badly, but I'd say that when a man has been elevated by a society to Mr Bezos' position—most of his property and status could not exist or exist securely in the Stat
  • To be fair, Trump has threatened to turn the state on people who he deems his enemies. Like people who say things he doesn't like, or fail to do what he wants. It's not the paper Bezos is worried about, it's everything else Trump might go after if he doesn't like what Bezo's paper has to say.

    He cares more about his money than people (otherwise we wouldn't have so many horror stories about Amazon), which is why he didn't throw his wealth behind Kamala's campaign. Instead, he's protecting his money.

    This is

  • Or some time when there were not major elections coming in the next few weeks or months.

    It would have been more credible. Now, with the editorial staff claiming to be positive about Kamala, and Bezos pulling the plug on an official endorsement, it creates an image that he wants to limit positive news about Kamala, just when the elections are happening (early voting already started in some places, hasn't it?).

    Just a view from a random person who is not an American, from halfway across the world who follows t

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