An anonymous reader writes: A study recently published in Nature (abstract) looked at how personal beliefs altered a person's perception of climate change. Survey a sample of people in 2008 and then again in 2011, the study looked for 'motivated reasoning,' where 'high belief certainty influenced perceptions of personal experience,' and 'experiential learning,' where 'perceived personal experience of global warming led to increased belief certainty.' According to the article, 'When you categorize individuals by engagement—essentially how confident and knowledgeable they feel about the facts of the issue—differences are revealed. For the highly-engaged groups (on both sides), opinions about whether climate is warming appeared to drive reports of personal experience. That is, motivated reasoning was prevalent. On the other hand, experience really did change opinions for the less-engaged group, and motivated reasoning took a back seat.None of that is truly surprising, but it leads to a couple interesting points. First, the concrete here-and-now communication strategy is probably a good one for those whose opinions aren’t firmly set—fully 75 percent of Americans, according to the polling. But second, that tack is unlikely to get anywhere with the 8 percent or so of highly-engaged Americans who reject the idea of a warming planet, and are highly motivated to disregard anything that says otherwise.'
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