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Submission + - Facebook Banter More Memorable Than Lines from Recent Books (sciencemag.org)

sciencehabit writes: Scientists have found that, when it comes to mental recall, people are far more likely to remember the text of idle chitchat on social media platforms like Facebook than the carefully crafted sentences of books. The team gathered 200 Facebook posts from the accounts of undergraduate research assistants, such as "Bc sometimes it makes me wonder" and "The library is a place to study, not to talk on your phone." They also randomly selected 200 sentences from recently published books, gathered from free text on Amazon.com. Sentences included, "Underneath the mass of facial hair beamed a large smile," and "Even honor had its limits." Facebook posts were one-and-a-half times as memorable as the book sentences. The researchers speculate that effortless chatter is better than well-crafted sentences at tapping into our minds' basic language capacities—because human brains evolved to prioritize and remember unfiltered information from social interaction.
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Facebook Banter More Memorable Than Lines from Recent Books

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