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Submission + - Price of Amazon Prime may jump to $99 or $119 a year ( 1

colinneagle writes: Perhaps investors have had enough, because when Amazon released earnings yesterday that weren't quite up to part with analysts' expectations, shares of the world's largest e-retailer sank by nearly 10%. Money-wise, Amazon raked in a profit of $239 million on revenue of $25.59 billion with EPS coming in at $0.51. The folks on Wall Street, though, were anticipating EPS of $0.66 on revenue of $26.06 billion.

Amazon CFO Tom Szkutak hinted during the company's earnings conference call yesterday that we might see an increase to the company's popular Amazon Prime service. As it stands now, Amazon Prime costs $79 per year and offers users free shipping on millions of items, free book borrowing for select Kindle titles, and last but not least, free streaming to the company's video on-demand service. Going forward, Amazon may increase that pricepoint to either $99 or $119.

That's a rather significant price increase, but it's important to keep in mind that the price of Amazon Prime has remained the same ever since Amazon first started the program nine years ago.

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Price of Amazon Prime may jump to $99 or $119 a year

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  • If the bump the price, I'll still renew. The video streaming is nice, the book borrowing is nice, but really, the free 2-day shipping ends up almost paying for itself if you already buy lots of things Amazon. All together, totally worth $10 a month.

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