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Music Media Businesses Apple

Apple Launches iTunes Volume Discount Program 21

Posted by timothy from the cheaper-by-the-hundred-dozen dept.
An anonymous reader writes "Apple has launched a volume discount program for iTunes. The program allows for volume purchases of songs for giveaways, incentives, and others. Seems like this is what is going on beyond straight licensing programs to universities like Florida State."
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Apple Launches iTunes Volume Discount Program More

Apple Launches iTunes Volume Discount Program

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  • mmm apple marketing (Score:5, Interesting)

    by ihatewinXP ( 638000 ) on Saturday August 28, 2004 @03:10PM (#10097678)
    In a nutshell Apple is standardizing their marketing incentives for 3rd parties to come and take as they see fit. I would expect a steady stream of revenue coming from this program for a number of years. Just like the creation of iTunes gift certificates and allowances lets parents bot keep tabs on things and give a present at the same time, these volume certificates will allow universities and corporations to do the same.

    Apple is doing a pretty good job IMHO on leveraging the music store to both make money and make mindshare. I have seen a number of Apple logos in _strange_ places on campus due to crosspromotions with pepsi and the school.
    • In a nutshell Apple is standardizing their marketing incentives for 3rd parties to come and take as they see fit. I would expect a steady stream of revenue coming from this program for a number of years. Just like the creation of iTunes gift certificates and allowances lets parents bot keep tabs on things and give a present at the same time, these volume certificates will allow universities and corporations to do the same.

      Given the fact a few colleges & universities have already gone the supply-music-
  • How soon until another company uses this to sell iTunes songs at discount? I would probably be a taker.

  • TERMS AND CONDITIONS (Score:4, Informative)

    by Anonymous Coward on Saturday August 28, 2004 @03:58PM (#10097974)
    For anyone wondering how they plan to make money off this.

    J. TERMS AND CONDITIONS:

    ...

    Goods, including song codes which expire unused, are not redeemable for cash and cannot be returned for a cash refund, exchanged, or used to purchase gift certificates or provide allowances by either Purchaser or possessor of Goods ("Holder").

    ...

  • Makes Sense for Apple (Score:5, Insightful)

    by LinuxMacWin ( 79859 ) on Saturday August 28, 2004 @04:37PM (#10098259)
    Besides all the promotion etc., think of the CC processing fees they would be saving. The second biggest chunk in the $0.99 purchase price was CC processing fee. With this move, they eliminate 25-30c from their costs, give 20 to their customers and maybe get to keep a few cents themselves.

    I know nothing is that simple, and it would cost them to build software for bulk purchase, keep track of codes etc., but I think this is a good move for long term.
  • Did anyone ever believe that Pepsi Co etc who have bought 100,000,000 tracks in iTMS paid the full price?

  • wow, this is great (Score:5, Funny)

    by Anonymous Coward on Saturday August 28, 2004 @05:12PM (#10098499)
    I hope Apple can make enough on each unit sold, it must be expensive to manufacture each digital song.

    I wonder if there will ever come a day when music can be reproduced for nearly zero cost.. can you imagine how inexpensive it will be! I bet CDs would be $2 and music downloads would be pennies.
    • When you come back to reality, let the rest of us know, OK?

      A system like this needs infrastructure of some sort. Note that the "free" programs that do this don't have much in the way of quality control, and you really can't trust the song that you download to be the song that you *wanted* to download. There's nothing to keep me from recording myself farting and belching for 4 minutes and putting it up on KaZaa or what-have-you labelled "Bjork - Medulla Demos - 01. (untitled).mp3". I'm willing to bet I'd get

  • Not for general public! (Score:5, Informative)

    by mh101 ( 620659 ) on Saturday August 28, 2004 @07:26PM (#10099374)
    Notice the part of the web page that says:
    The minimum volume purchase is 25,000 songs for commercial entities and 10,000 songs for colleges and universities.
    This isn't a "$0.99 each, or 10 for $8" deal, so this won't make a difference for the vast majority of us.
  • Does anyone know the status of the Lawsuit that Apple Records brought against Apple Computer?
  • I wonder if this will result in "co-ops" of iTunes Music Store users who band together to buy 25,000 songs at a discounted rate.

    It seems like if you wanted 100 songs a year, you would just need 250 people like yourself to come together, pay apple $20,000, and everyone gets 20 songs free.

    When I write out that final price, this seems less likely. But if there were some sort of online-escrow/bank account, maybe it would work.

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