Thomas Hawk writes "PVRblog is reporting today that TiVo will begin to place banner advertisements on your screen when you are fast forwarding. As one of the whole points for people getting a TiVo is to remove obtrusive advertising, it seems like a really bad move to force advertising on people at the exact moment that they are using your technology to avoid advertising. This act points to the desperation of TiVo and their management team and although it might help them in the short run it will most certainly backfire in the long run." This is ironic for a company whose slogan used to be "TV Your Way," but not surprising, since its CEO says he wants to move to a largely advertiser-supported revenue stream. I've bought three TiVos in the past four years, but my next PVR will run MythTV -- unless HR2391 passes and makes me a criminal for skipping commercials.